Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Zombie Studio
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aurimas Kadzevicius
Copywriter: Vilius Gostevicius
Production house: Cine 70
Director: El Pollo Arce
Sound: Soundboxing
Advertising Agency: Delantero, Fortaleza, Brazil
Creative Director: Marcel Pinheiro
Art Directors: André Miyasaki, Matheus Sena
Copywriter: Pádua Sampaio
Planner: Juliana Oliveira
Production Company: Terra Filmes
We’re glad to welcome yet another monthly contributor to the fold in the form of Chuck Hipsher, currently a Houston-based freelance creative director who’s worked at the likes of Campbell Ewald, TBWA and what was FCB back in the day. If you wanted a story from the trenches, here you go. We should note that these opinions don’t necessarily reflect those of AgencySpy’s, but feel free to love or hate in the comments thread. By the way, you can read Chuck’s blog here.
I was fortunate enough to have worked on the Chevy Silverado brand from 2005 –2008 at then-Campbell Ewald in Warren, Michigan. I was the Creative Director who led the charge on the “Our Country. Our Truck” campaign.
John Mellencamp’s song, “Our Country” played a decisive role in that campaign’s birth because, frankly, then-CCO Bill Ludwig slid the studio demo cd across the table to me one day during creative development and said, “See what you can do with this, Chuck.”
Coming from the guy who was instrumental in the famous “Like A Rock” and “Heartbeat Of America” campaigns for Chevy, I was nothing – if not obligated, to listen and try.
Early on, we had terrific research and planning information at our disposal on what the Silverado brand meant to the people who cared. It was work extensively mined by one Ted Klauber (the greatest planner in America, btw) and his team months in advance of the creative start.
Ted and team had travelled to a half dozen or so locales throughout the country and interviewed countless truck owners of all brands, not just Chevy. They came back to Detroit and crunched their info and finally decided this: “Chevy truck drivers are everyday heroes. And the Chevy Silverado is their Big Metal Dog.”
That insight immediately sparked the minds of myself and the creatives working with me. We had an early war room with ideas on the wall that rivaled anything I’ve ever seen produced by ANY agency on ANY automotive brand. EVER.
But then there was that Mellencamp thing.
New Career Opportunities Daily: The best jobs in media.
Magazines’ tablet editions might offer a promising future, but presently they’re still struggling to gain traction. Through the first half of 2013, magazines reported 10.2 million subscribers to their digital replica editions, according to the Alliance for Audited Media, good for just 3.3% of overall circulation.
And one magazine — Game Informer — accounts for nearly one-third of those digital editions.
The 22-year-old magazine, which previews and reviews videogames, has a digital replica circulation of nearly 3 million, making it the top circulating digital edition, the Alliance for Audited Media said. The gulf between Game Informer and every other magazine is so vast that the digital circulations of the next 24 magazines combined — including Cosmopolitan and US Weekly — barely crack 3 million.
Would you trade your location data for an in-store discount?
That’s the idea behind Swirl, a mobile app now being used by retailers like Kenneth Cole and Timberland in Manhattan and other cities.
The app can target those with a declared interest in designer duds or tough terrain footwear, and even if they’ve perused a specific section of those stores.
Call it the quest for six seconds of fame.
Twitter’s Vine platform is birthing a new generation of celebrities that brands are latching on to, paying out anywhere between four-figure and five-figure sums for a six-second piece of content.
One of those “celebrities” is photographer and director Meagan Cignoli, who was “discovered” by home improvement retailer Lowe’s when the company was hunting for someone to direct videos for a Spring campaign called #FixinSix, which showed home improvement tips via Vine.
Formed about a year ago as a stand-alone meat-focused marketer, Hillshire Brands has put a big emphasis on innovation, rolling out a host of new products, from bourbon-seasoned ham to chicken meatballs flavored with habanero and green chile.
The woman leading the charge is Sally Grimes, who joined the company as chief innovation officer last year after a stint at Newell Rubbermaid where her work on the Sharpie brand won praise. Ad Age recently caught up with Ms. Grimes to find out what she is up to at Hillshire. Hear more from her at Ad Age’s CMO Strategy Summit in San Francisco on Oct. 16, where Ms. Grimes will speak about the company’s innovation strategy.
Ad Age: Where do you draw inspiration for new products?
(TrendHunter.com) If you’re looking for an interesting way to serve up your summer fruit salad, this shark watermelon is a great way to impress guests at a party. Expertly carved to look like a sharp-tooth shark,…
Le photographe texan Irby Pace imagine des paysages surréalistes en intégrant des nuages de fumée colorés au sein de sites vides ou abandonnés. Utilisant des ballons d’hélium et des fumigènes, sa série Pop! transforme le paysage traditionnel en le dynamisant. Une très belle série à découvrir dans la suite.
Although you have to wonder how necessary advertising the next Madden game really is, considering how football/gaming bros pretty much spend all summer salivating in anticipation of the pigskin franchise’s next release, Heat has put together a pretty brolarious spot for EA Sports’ 25th anniversary of the franchise.
In the second spot of the “Born to Madden” campaign (following the Arian Foster/Marshawn Lynch opus), directed by Wayne McClammy, it is revealed that the real inspiration for the NFL careers of Colin Kaepernick and Russell Wilson was a summer camp pact made in their youth to one day beat each other in Madden, as each other. The spot highlights some of the hardcore training Kaepernick and Wilson underwent, all so they could make the NFL, rise to star status, and play Madden NFL 25 against each other. So far Kaepernick and Wilson’s Madden sessions have led to only minor injuries, including a mild concussion suffered by Wilson from a stray thrown controller.
New Career Opportunities Daily: The best jobs in media.
The company initially declined to comment on reports that Roger Ailes, the chief executive, had fired Brian Lewis, one of his chief lieutenants.
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Satyaki Ghosh grew up on a staple diet of meaningful cinema and black & white photography at Kolkata. He started his professional career on the sets of “Ghare Bhaire” by the legendary filmmaker Satyajit Ray.
People photography is his passion. From the aesthetics of sensual art to rustic appeal of tribal life, his camera captures every reality. Each of his frames seems to open a dialogue with the viewer. He relishes the world of colour in equal measure. His illimitable range spans across Fashion, Lifestyle, Advertising, Reportage, Documentary Shoots, Press Photography etc etc.
He travels extensively abroad as well as in his home country on global assignments.
Satyaki is presently based in Mumbai
Why are you a photographer?
Does any one tell of a fish why it can’t stay without water?
Photography comes naturally to me…. It’s in my blood.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
From the word go, I knew I would be a photographer. Once I saw a catalogue of the world famous exhibition “The family of man” that moment sealed my destiny.
Were there any particular role models for you when you grew up?
Padmasree Nemai Ghosh who is a renown photographer and also a photographer of the great Satyajit Ray is my father. Thanks to him I was brought up on a staple diet of photography and films…
Who was the most influential personality on your career in photography?
I was like a shadow of my father, following him everywhere, observing his every move….Even today, his reaction means a world to me….
How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
A good deal …. In fact, it is a big leap forward on the technical front. Today, with the technical advancement one’s imagination could be executed with ease, especially conceptually.
Yes, now one’s imagination is well expressed like never before.
Given a choice, no other constraints, film or digital?
Digital because it opens an aura of innumerable avenues.
What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
Yes, it is at par.
Where do you get your inspiration?
My lens loves to watch people of all kinds and creed. People photography is my foray.
Was there any time when you wanted to quit photography?
No, Never. I drink, eat and live photography…
Whats your dream project?
Pirelli Calendar.
Who would you want to spend a dinner with?
Audrey Hepburn, if she ware alive.
Whats on your iPod?
An interesting bouquet of classical and contemporary music
Mac or PC?
Mac always.
The post Satyaki Ghosh : Photography appeared first on desicreative.
Louisville’s willingness to play football games on Tuesday nights, at ESPN’s urging, began a turnaround that led to huge rewards for the university and the network.
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MLB Advanced Media said it would like to distribute all sorts of live events in the future, some free to users and some on a subscription basis.
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The recent security and military leaks have received predictable criticism from the government, but a number of journalists have also lashed out at those who are closest to the stories.
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Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their high-margin direct-sold business.
With good reason: why would an advertiser pay top-dollar buying direct from a publisher when digital middlemen can offer the same audience and the same environment for a fraction of the price?
Publisher uneasiness with third-parties was on display last week when News Corp. announced it was creating its own private ad exchange, and banishing third-party ad networks in the process.
The off-taste quickly tipped off the snackers, who got the bars as part of a Dog for Dog promotion in The Hollywood Reporter.
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(TrendHunter.com) Romantic and minimalist, the DEW Magazine Issue 9 editorial embodies the essence of an old silent film. Not only has it been shot completely in black and white, there is a quiet moodiness about it…
The Water Cooler Group is being formed to serve as the parent of four agencies that specialize in tasks like media planning and buying, social media, creative and content development and interactive television.
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