(TrendHunter.com) House of Holland founder and fashion designer Henry Holland has transformed a traditional ice cream van (named Mr Quiffy after the designer’s legendary voluminous hairstyle) into a pop-up shop…
Katharine Weymouth has lived much of her life in the shadow of two formidable women. Now, she has a chance to join their ranks.
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La marque de vêtements londonienne Chinti and Parker s’associe avec le studio de création de motif Patternity pour une collaboration réussie : une série de 28 pulls aux inspirations architecturales, sorties des motifs qui se dégagent des façades d’immeubles. Un partenariat et une collection étonnante.
Advertising Agency: Grey, Istanbul, Turkey
Executive Creative Directors: Ergin Biny?ld?z, Engin Kafadar
Creatives: Merve Selamet, Bülent ?engül, Cem Çetin, ?smail Koç
Account Director: Elifsu Serin
Account Supervisor: Ömer Üstünda?
Agency Producers: Meltem Köse, Selim ?pek
Production Company: Spark Film
Advertising Agency: Grey, Istanbul, Turkey
Executive Creative Directors: Ergin Biny?ld?z, Engin Kafadar
Deputy Creative Director: Erdinç Mutlu
Copywriter: Merve Selamet
Art Director: Kadir Özdemir
Jr. Copywriter: Ece Ok
Jr. Art Director: Çetin Y?ld?z
Graphics: Sinem Soykan, ?smail Ayd?n
Account Director: Elifsu Serin
Account Supervisor: Ömer Üstünda?
Agency Producers: Meltem Köse, Selim ?pek
Production Company: F2.8
Many analysts reacted immediately to the megamerger by hailing it a cure to the nagging thorn in Maurice Levy’s sidethe search for a successor to the 71-year old Publicis Groupe CEO, who’s been overseeing the company for more than two decades.
But Omnicom Group CEO John Wren doesn’t feel like the answer as much as a stopgap.
For one thing, Mr. Wren is 60. On a call with analysts last week it was disclosed that he plans to move into the chairman role after a period of five years. For a company like Publicis that’s only had two real leaders since its beginnings in 1926, Mr. Wren’s installment may buy just enough time to identify or train a qualified leader to see the merged company into the future.
Dia dos pais está chegando e eu achei que o tema merecia um post. Comecei a lembrar de alguns filmes legais ou ações bacanas que eu poderia revisitar pra falar do assunto. Pesquisei algumas coisas novas também. Mas decidi deixar a propaganda de lado. Nada contra. Aliás, na condição de publicitário e pai, posso dizer que muito pelo contrário.
Mas depois que eu me deparei com essa história aqui, bem, até a mais emblemática das peças parece que já não é mais tão emblemática assim. Pra entender do que eu estou falando, você tem que conhecer Rachel Wolf. Ela tem 25 anos e é aquela americana típica que os estereótipos de americanas nos mostram. Loira. Olhos claros. Pele branca.
E o que faz da Rachel essa pessoa tão especial? Bem, para responder isso você precisa conhecer o pai da moça. Dr. James Wolf. Ele sofre de câncer pancreático. Segundo a última estimativa dos médicos ele deve ter somente mais três meses de vida.
Sim, o câncer é uma bosta. Sim, a proximidade da morte e a sensação de impotência e finitude diante disso fazem a gente repensar um monte de coisas. Mas o que pegou o Dr. James mesmo, foi se dar conta de que ele não faria parte de vários dos momentos mais importantes da vida da filha.
Voltemos a Rachel. Ela está se preparando para o seu casamento. Maquilagem, vestido branco, véu, buquê, carrão esperando. Está tudo ali. Quer dizer, quase tudo. Porque não existe um noivo.
Não que ela ou qualquer outro dos convidados da pequena cidade de Auburn, na California, se importe com esse pequeno detalhe. Porque aqui, ter ou não ou noivo, é mesmo um pequeno detalhe.
O falso casamento é apenas uma desculpa para poder fazer a famosa dança pai-filha. A música escolhida, claro, também é cheia de significados. “Cinderella”, de Steven Curtis Chapman, fala da personagem que precisa da ajuda do pai para treinar uma dança antes de poder ir para o baile no castelo.
A histórica dança de Rachel com o Dr. James foi devidamente gravada e ela planeja passar o video um dia durante seu casamento de verdade. Até lá, ela jura que não vai assistir.
Se você quiser ver antes, é só dar o play. Eu recomendaria deixar algum lenço a mão. Vai que algum cisco invente de cair no seu olho bem na hora, né?
Feliz dia dos pais.
Post originalmente publicado no Brainstorm #9
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By now, you’ve seen that Crocs ad from London production company Compulsory which celebrates teen sex. By now, you’ve also noted the ad is fake and was not endorsed by the brand. Much like JCPenney which distanced itself from a fake ad (which won a Bronze Lion!) that also centered on teen sex, Crocs called the ad offensive and said, “We’re very concerned by it, because it does not reflect our company values as a global lifestyle brand.”
While that statement may be true, had we been running the show at Crocs last week, we would have handled the situation quite differently. While it’s never advisable for a brand to lie, playing along with a publicity bubble for a while doesn’t do much harm and c an have great benefit.
Crocs, an almost-dead brand that has been struggling hopelessly for years to regain any sense of cool it might once have had, should certainly, as it did, state they did not create the ad. But rather than take the pious position it did regarding the ad and the fact it doesn’t reflect the company’s values, the brand should have embraced the work and employed a bit of perspective.
Rather than lash out like a preacher in the pulpit on a Sunday, the brand might have reacted with a bit of tongue and cheek saying, perhaps, “While we don’t condone casual sex, we certainly do condone donning stylish footwear while engaging in social activities like Parcheesi or group Candy Crush.”
It would have been so simple to go along for the ride at least for a short time. At minimum, allow the ad to play out as it did in the media for a bit before taking the wind out of the sails. Yes, it’s a fine line to walk. Brands do have to live up to what they stand for but brands can, and should, also embrace a windfall because they don’t come along very often. Certainly not for a failing brand like Crocs.
The fact the ad was one of the worst ever created is another story entirely.
A few well-placed puns–and millions of views on YouTube–appear to have turned the tide in DraftFCB’s favor. The Interpublic Group of Cos.-owned agency retained the Kmart account, against all odds.
The pitch was one of the larger and more protracted creative reviews of 2013. Typically defending shops don’t have a high likelihood of holding onto a piece of business that goes into review. But at the end of this one, Kmart ultimately chose to keep its brand creative account with DraftFCB — and then some. The fashion marketing portion of the account, which had been handled by Peterson Milla Hooks since 2011, is also being consolidated at the agency.
A spokeswoman for the retailer confirmed the moves in a statement. “Kmart has concluded its agency review. DraftFCB will retain its AOR status as well as acquire additional responsibilities for our fashion business.” DraftFCB declined to comment.
Discovery’s annual Shark Week extravaganza not only confirms that viewers go crazy for underwater creatures that can rip them into a thousand pieces, but that brands will use just about any tangential connection to a popular theme to try and wring out that extra dollar. Take the fat, colorful Tide billboard above the Lincoln Tunnel that I came across yesterday: “We get the blood out, too.” That’s one way to do it.
Volkswagen and Deutsch are going all in as well, bringing cars and sharks a lot closer than they’ve ever been before, a true sharknado of brand association if there ever was one. The VW campaign is loaded on social media, mainly focusing on sharable videos through Instagram and Vine. VW created a Beetle convertible that will be used as an underwater cage hooked up to cameras for the remainder of the week, hoping to conquer a chunk of the digital space floating around with these exclusive videos. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Located in Sydney, Australia, this amazing loft was transformed into a pop art house that was inspired completely by the culture of New York. The loft is decorated in a kind of organized chaos that…
Here’s yet another ad that uses children as a really good reason to make sure you use a condom when you have sex. This one for Durex was just dubbed Spec ad of the year by the Association of Independent Commercial Producers. It was directed by Paul Santana and it’s certainly funny but it breaks no new ground. And it, like all others of its ilk, has a gigantic strategic flaw.
The only reason all the children in these ads appear to be the little monsters they are is because the parents let them become little monsters. Parents who give a shit and properly discipline their children would never end up like the four familial disasters we see in this Durex spec ad.
It’s really that simple. You want kids like the kids in this ad? Then abdicate your parental responsibilities and let your children ruin your life. You want well behaved children? Then employ a little discipline from the start and you’ll be surprised how well-behaved children can be.
And, yea, I’m not an idiot. I know this is an ad and in order to be a good ad, it has to be funny. And in order to be funny, it has to highlight to lowest of the low. The worst of the worst. The most idiotic of the idiotic. The weakest of the weak. And so on. So from that perspective, it’s a great ad. And, yea, if you don’t want kids, don’t have them. But don’t have them and end up like the goofballs in this commercial. Via.
Découverte du concept « Project 26″, le nom choisi pour cette création d’un alphabet typographique en l’espace de 12 heures par Doaly, proposant d’associer à chaque lettre un film et une idée. Une idée simple mais réussie à découvrir en détails et images dans la suite de l’article.
Ao som de Moonlight Sonata, de Beethoven, a Durex apresenta uma compilação de alguns dos piores momentos que a paternidade oferece no filme Protect Yourself. Em vez de falar sobre a prevenção às doenças sexualmente transmissíveis, ou mostrar produtos que contribuam com o prazer do consumidor, a marca de camisinha parte da premissa que um preservativo é capaz de evitar algumas das situações imaginadas pelo diretor Paul Santana e a produtora Supply and Demand.
Talvez mais convincente que a bagunça das crianças seja o fato de que os pais sempre acabam atingidos no saco pelas travessuras dos pestinhas.
No final das contas, é uma visão infernal da paternidade, que nem sempre corresponde à realidade. Afinal, as crianças são reflexo de seus pais. Mas que o argumento pode convencer muitos, ah, isso com certeza pode.
Post originalmente publicado no Brainstorm #9
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Tesco is featuring stop-motion animation by Oscar-winning animator Alan Dewhurst in its nationwide ‘Back to School’ TV ads for its F&F clothing business.
Johnny Fearless, the independent agency, has appointed Nick Gutfreund as its first non-executive chairman.
Time to Change, the mental health anti-stigma programme run by the charities Mind and Rethink Mental Illness, is launching a digital and radio campaign incorporating a partnership with Real Radio.
Ford “C-Max” 30sec from Musikvergnuegen on Vimeo.
To promote Ford’s 2013 fleet of car models, Team Detroit created a set of trailer-style spots, each paying homage to a major Hollywood genre. When a girl wants to get away from her clingy vampire boyfriend, she drives through the night in a Ford Focus. A city is under attack by a freak robot, and the man who saves the day drives Ford’s F150. Hollywood-based music house/mouthful Musikvergnuegen created original music and sound design for all of the 15 spots, giving them a more authentic blockbuster feel. Each ad feels spot on, showing how the majority of our current movie landscape is completely cookie cutter. My heart swells when two long distance lovers meet up for lunch because of their Ford Edges; I would watch the mysterious film about a “legendary” Mustang driver. It’s easy to get swept up in the sound.
Hopefully these trailers will show before movies in theatres; it’d be funny if viewers get excited. In the meantime, check out the spots via Musikvergnuegen.
Credits after the jump
New Career Opportunities Daily: The best jobs in media.
The Radio Advertising Bureau and the Institute of Practitioners in Advertising have collaborated to create Snapshots, a new planning tool.
In recent weeks, a few celebrity partnerships have come to light that do not, at first glance, present a natural synergy between the famous face and the brand itself, writes Loulla-Mae Eleftheriou-Smith.
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