Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help – sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on Twitter. The Twitter/Vine combo, developed by the automaker’s longtime agency RPA, is part of Honda’s Summer Clearance Sales Event, and is meant to provide some catharsis to drivers even though there aren’t any discounts or financial incentives for using the hashtag. There probably should be.

If you watch the promo clip above, you’ll see what it looks like when brands use social media for the sake of using social media rather than really committing to interacting with consumers on various social platforms.Take KFC and their annoying, yet memorable, #IAteTheBones campaign. It’s made to go viral and is primarily identifiable to KFC and no other brand. On Twitter, KFC offers followers free merchandise and deals related to the hashtag on a regular basis. Honda is only responding for one day. Even though Honda’s hashtag is much more relatable (one could argue it’s too generic) the execution feels unsure of itself, just like a teenage driver getting behind the wheel for the first time. Credits after the jump.

continued…

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Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday.

The magazine will guarantee its advertisers an average paid circulation of 500,000 and publish six times a year, starting with a December issue planned to hit newsstands in mid-November.

Meredith tested the new magazine this spring by bundling it with issues of Better Homes and Gardens, Parents, Family Circle and Fitness. It has also promoted it on Allrecipes.com. The promotions led to 400,000 paid orders, according to the company.

Continue reading at AdAge.com

The fur flew, painfully, in Lowe Roche's recent street promo for Toronto's Fuzz Wax Bar. A guy almost completely covered in wax strips walked around town and invited people to tear them from his skin. Cartoon smiley or frowny faces on the strips indicated the level of pain the guy would feel. They were also emblazoned with copy such as "From bear arms to bare arms" and "We'll take the monkey of your back," along with the salon's slogan, "So good, it hurts." Yeee-ouch! Each strip could be redeemed for a 25 percent discount at Fuzz Wax. (Personally, I'd want to keep mine as a hairy, sweat-stained waxvertising souvenir.) Last year, the zany madcaps at Lowe Roche photographed a local dealership's Porsches in people's driveways to create ads targeting those very homes. That was clever, but this body-hair stunt was less creepy and provided an oddly memorable product demo. Congrats to the agency for pulling it off. More photos and credits below.

CREDITS
Project: Street Waxing
Client: Fuzz Wax Bar
Agency: Lowe Roche
Executive Creative Director: Sean Ohlenkamp
Copywriters: Jeremy Richard, Eli Joseph 
Art Directors: Ryan Speziale, Kunaal Jagtianey
Producer: Shannon Farrell
Makeup: Alyssa McCarthy
Account Director: Frederic Morin
Director: Dean Vargas
Postproduction: Motion Pantry

Michael Fallon, the business and enterprise minister, claims the Government will reverse its clampdown on marketing investment to stimulate start up businesses.

Iggy Pop é um cara que sabe rir de si mesmo. Há algumas semanas, pudemos ver isso no filme feito para divulgar seu novo disco com os Stooges. Agora, ele segue pela mesma trilha na nova campanha da Schweppes que divulga o novo Lemon Dry.

Na parte impressa, três imagens do cantor fazendo caretas do tipo “impossível beber isso”, sob a pergunta: “Talvez muito Schweppes?”. A intenção é despertar a curiosidade do consumidor para descobrir a razão das caretas, mas sempre corre-se o risco do tiro sair pela culatra. A história é outra, entretanto, depois que assistimos ao filme principal da campanha, que contextualiza a situação.

Logo no começo, a gente percebe que é uma situação especial, já que Iggy está usando camisa, gravata e terno. A gente podia parar na camisa e já saberíamos que era algo grande, mas vai além. E todo aquele discurso de artista fodão, maduro e experiente que já fez de tudo na vida, experimentou tudo que se pode imaginar, vai se contradizendo com um comportamento infantil de alguém que precisa pedir para fazer “pipi”.

Essas situações vão tornando o filme divertido, criando uma expectativa do que está por vir. Mas quem realmente rouba a cena é o cara mais durão que Iggy Pop – ou melhor dizendo, James – conhece.

A criação é da agência China, de Madri.

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Voicemails and emails have all gone unanswered thus far, but from what folks on the Spy line are telling us, Minneapolis-based digital agency Atomic, formerly known as Atomic Playpen, has shuttered operations as of last Friday afternoon. We received a few tips about this including this one at the end of the day Friday: “…Minneapolis-based Atomic closed its doors at noon today and all employees were told they are out of jobs.” Yikes. If you were affected or know anything more, feel free to hit us up in tips.

Anyhow, last we recall, Atomic, when it still had the Playpen name intact, went through a little bit of a leadership shift last fall when co-founder Troy Venjohn bought out president/business partner Michael Kretsinger. The latter was eventually replaced by JWT Minneapolis (now Digitaria) alum Lydell Capritta at Atomic, which has worked with clients including Jack Link’s Beef Jerky and Xcel Energy.

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(TrendHunter.com) Papila Designer Food is offering consumers a fresh way to enjoy eating foods with its creative redesigned conventional dishes. From chocolates to vegetables, Papila Designer Food is repackaging the…

Dois anos após a Primavera Árabe, o conflito ainda permanece na região e as liberdades continuam restritas. Algo simples para nós, brasileiros, como ir a um estádio ver nosso time jogar, tornou-se impraticável na Tunísia. É aí que entra a ação Mobilizing The 12th Man, que os escritórios da Ogilvy Tunísia e Dubai desenvolveram em parceria para ajudar o time C.S. Hammam-Lif a se conectar com seus torcedores no mais importante jogo da liga.

Como estavam proibidos de ir ao jogo, os torcedores foram incentivados a baixar um aplicativo para smartphone ligado a 40 enormes auto-falantes estrategicamente posicionados no estádio. Bastava um clique para escolher o som que os fãs gostariam de ouvir reproduzidos: torcida, palmas, tambores, cantos…

Graças ao aplicativo, o estádio com capacidade para 12 mil pessoas conseguiu reunir mais de 93 mil torcedores, criando um resultado de arrepiar. E mesmo com o estádio vazio, o som tomou conta campo, e os jogadores encontraram o apoio que precisavam para seguir em frente, vencendo a partida por 1 a 0.

O diretor de arte brasileiro Leo Ehrlich conta que criou todos os visuais do projeto em Dubai, que depois foram finalizados pela equipe na Tunísia. Além da mídia espontânea, a ação levou 7 leões em Cannes, cinco de prata, dois de bronze.

Já pensou uma ação dessas na Copa?

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Radiohead singer Thom Yorke has taken to Twitter to tell fans he has pulled songs from his solo career and band Atoms for Peace from Spotify, because he says it damages artists’ careers.