Hasta La Creative!

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Art Director: Tiffany Lam
Copywriter: Scott Reedy
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Executive Project Manager: Karen Thomas
Music Director: Michael Gross
Group Account Director: Blake Crosbie
Management Supervisor: Sarah Hartline / Magdalena Huber
Account Supervisor: Kyle Webster
Production Company: Reset
Director: Andre Stringer
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Bidding Producer: Jen Beitler
Producer: Adam Cramer
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Editor: Paul Kumpata
Asst. Editor: Nate Gross, Arielle Zakowski
Executive Producer: Carol Lynn Weaver
Producer: Kendra Desai, Meagen Carroll
VFX: MPC
Executive Producer: Asher Edwards
Producer: Juliet Tierney
Flame Artist: Mark Holden
Flame Artist: Ben Davidson
Color Grading: MPC
Colorist: Mark Gethin

With Domino’s social presence stalling, how could we re-engage our fans and followers? We invented the DomiCopter, a revolution in pizza deliver and, as it turned out, positive PR and social activity for Domino’s.

Advertising Agency: Big Communications and T & Biscuits, London, United Kingdom
Executive Creative Directors: Dylan Bogg
Creatives: James Cross, Tim Jones, Tom Hatton
Accounts: Dan Caputo
Director: Tim Jones
Editor: Radford Nicholls

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Philip Rostron

Advertising Agency: 10, Belgium
Creative directors: Olaf Meuleman, Jeroen Goossens
Copywriter: Olaf Meuleman
Art Director: Jeroen Goossens
Media: Direct

Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: João Libâneo
Copywriters: Anderson Nascimento, Eduardo Fagundes
Illustrator: João Libâneo
Photographer: Bruno Kaneoya

To demonstrate the purpose of a Kleenex Hand Towel, the brand set up a free handwashing station in Carroll Park, Brooklyn. They provided people with two drying options: a “sketchy” cloth towel and a dispenser filled with Kleenex Hand Towels. Studiocom and director Paul Iannacchino (of the original Coke Happiness Machine) then filmed a video in which people look dubiously at the dirty cloth towel and joyously wipe their hands on Kleenex’s offering.

The opening shot of babies swinging is adorable, and a hands-on approach is smart, but all the Purell-squirting people who are now tempted to use Kleenex Hand Towels should know that the video is set to a soundtrack of trees crying. The wail is just indiscernible to the human ear.

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