Jul
16
Lego ties up with Disney’s ‘Teen Beach Movie’
Posted in: UncategorizedLego has signed up to an integrated sponsorship deal with Disney Channel’s ‘Teen Beach Movie’, to promote the Friends toy range.
Jul
16
W+K Takes Over on TurboTax
Posted in: Uncategorized
Suffice it to say that it’s been a busy day on the account front. We first started hearing about this last Friday and though the Wieden + Kennedy camp confirmed that its Portland HQ was still in the pitch for tax preparation/filing service TurboTax, the agency referred any other inquiries to the brand’s parent company, Intuit. Well, we didn’t hear back from the latter but it’s now hit the wire that W+K has indeed been named AOR for TurboTax following a three-month review. Beginning August 1, W+K will take over on creative and media planning duties for TT, which were previously handled by L.A.-based agency, Dailey. According to earlier reports, W+K beat out the likes of CP+B, goodness Mfg. and Campbell Ewald for the TurboTax business.
In a statement, TurboTax VP of marketing Greg Johnson says, “From our first meeting, the chemistry between our two teams was clear. The Wieden+Kennedy team understands that TurboTax is central to the financial lives of millions of Americans. They share our belief that TurboTax exists to empower people to do their taxes and get their biggest refund. With their long history of developing great work that transforms brands, we are thrilled about the prospects for this partnership.”
Now, one can only wonder if W+K continues with the tax prep ad war between TurboTax and H&R Block in their upcoming efforts.
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Jul
16
3D-Printed Rocket Engines – NASA Creates a Rocket Engine Using 3D Printing
Posted in: Uncategorized
(TrendHunter.com) NASA’s 3D-printed rocket engine is one of the most groundbreaking creations of the year. The evolution of the uses for 3D printing are accelerating at literally light speed. Whether it’s…
Jul
16
Vodafone launches #hashtag holidays campaign
Posted in: UncategorizedVodafone has launched a digital campaign to promote its all-in-one travel package, by suggesting travellers pick their holiday destination based on where hashtags are trending in major European cities.
Jul
16
Media6Degrees Acquires EveryScreen Media to Target Mobile Devices
Posted in: Uncategorized
Media6Degrees, an ad targeting firm that mines big data to find prospects for marketers, is acquiring mobile data startup EveryScreen Media for an undisclosed sum.
The deal will allow Media6Degrees to connect mobile devices, including their location, to web browsers, a difficult technical leap that will give marketers a bigger picture of what their customers are doing as they move between the web, smartphones and tablets.
“All the data we get from web browsers is about to be doubled or tripled,” said CEO Tom Phillips.
Jul
16
Donti Révi Caspa: Campanha de shampoo resgata inglês de Joel Santana
Posted in: UncategorizedÉ verdade que faz tempo que Joel Santana – cada vez mais folclórico – não consegue se firmar como técnico de nenhum clube brasileiro, mas pelo menos seu inglês inigualável sobrevive. A piada, já utilizada pela Pepsi no começo do ano passado, foi reciclada mais uma vez pela Procter & Gamble.
A ideia foi usar o técnico para ensinar a pronuncia do shampoo Head & Shoulders, destacando suas propriedades anti-caspa. E funcionou. É um tipo de humor que ao menos dá algum sal para o discurso sempre expositivo e auto-elogioso dos comerciais de P&G.
Criação da Africa.
Post originalmente publicado no Brainstorm #9
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Jul
16
Kmart Ad Turns Schoolyard Taunts of ‘Yo Mama’ Into Compliments
Posted in: Uncategorized
Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg." "Well, yo mama must have cavities, 'cuz that hoodie is sweeeeeeeet!" "Oh yeah, well, yo mama's like a tasty cheese plate, 'cuz she saved a bunch of cheddar on them Kmart jeans!" Etc. Some commenters claim the spot perpetuates stereotypes, or else they object to the street slang. I don't think this ad merits that level of sociological scrutiny. Unlike Kmart's previous silly spots, "Ship My Pants" and "Big Gas Savings," this new effort doesn't seem destined to generate millions of YouTube views. (It's topped 80,000 in its first week.) Still, the kids earn high marks for their enormous energy and over-the-top line deliveries. They elevate material that might have flunked out otherwise. "Ship My Pants." Ha! That never gets old!
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Jul
16
Guardian’s CEO Miller: ‘We are reaping the benefits of digital’
Posted in: UncategorizedGuardian Media Group is now reaping the benefits of adopting its digital-first strategy ahead of rivals following an operating loss of £54.8 million, according to group chief executive, Andrew Miller.
Jul
16
Guardian News & Media reports losses of £30.9m
Posted in: UncategorizedGuardian News & Media, home to The Guardian and Observer newsbrands, is said to be “heading in the right direction” following annual losses of £30.9 million in the year to 31 March.
Jul
16
? Alcatel lança smartphones e tablets produzidos no Brasil
Posted in: UncategorizedA Alcatel One Touch anunciou, em evento na última quinta-feira, 11, o lançamento de três smartphones e um tablet, todos fabricados em território nacional e com sistema operacional Android. Com preços que variam de R$ 350 a R$ 999 (para os smartphones) a empresa pretende estender o consumo desses gadgets para as classes C, D e E.
O top de linha é o Idol, muito leve (pesa 110 g) e ultrafino (com 7,9 mm de espessura), com tela de 4,7 polegadas HD, câmera de 8 megapixels, câmera frontal de 2 MP e sistema operacional Android 4.1.
Na sequência vem o M’Pop, com tela de 4 polegadas, Android 4.1 e câmera de 5 megapixels. O Pixo, o modelo mais em conta, traz tela de 3,5 polegadas, Android 2.3 e câmera de 2 MP. Todos os smartphones são dual chip.
A empresa também apresentou o Evo 7, o primeiro tablet da Alcatel One Touch produzido e comercializado no Brasil. A venda a partir de agosto, exclusivamente pela TIM, o Evo 7 roda com Android 4.0, tem processador de 1 GHz, tela de 7’’, 1 GB de memória RAM e capacidade de armazenamento de 4 GB NAND Flash. Possui conectividade Wi-Fi, Bluetooth e 3G.
Toda a produção será feita em uma fábrica em Manaus, e todos os produtos se enquadram na Lei do Bem, proporcionando descontos de 9,25% para o consumidor final, por conta da isenção dos impostos PIS e Cofins no varejo.
Para mais informações, acesse o site da Alcatel One Touch.
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[Esse post é trazido a você por Alcatel One Touch. Texto de responsabilidade do anunciante.]
Post originalmente publicado no Brainstorm #9
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Jul
16
First Footprints
Posted in: UncategorizedFootprints est une compilation, par Murray Fredericks, de séquences timelapse issuent du documentaire First Footprints, qui retrace l’arrivée et le développement des premiers habitants de l’Australie. Des images aux couleurs impressionantes qui semblent parfois appartenir à un monde différent du notre à découvrir.
Jul
16
Pense em como você bebe
Posted in: UncategorizedBeba com responsabilidade. A frase costuma aparecer em tudo quanto é campanha de bebidas alcóolicas, o que não significa que os consumidores dêem grande importância a ela. Então, a Diageo, companhia que engloba marcas como Smirnoff e Guinness, resolveu mostrar como algumas pessoas envergonham a si mesmas – e a seus amigos – quando estão bêbadas. A iniciativa faz parte da campanha de consumo consciente Think How You Drink e está sendo exibida em diversos países da Europa.
A mensagem sugere que não se deve deixar uma noite divertida com seus amigos se transformar em ressaca moral no dia seguinte, com direito a flashes de você tentando encontrar seu sapato, desabando escada abaixo ou ainda mergulhando de nariz na calçada.
Think How You Drink também conta com uma calculadora online, que mostra quantas vezes, por exemplo, é preciso assistir ao filme Titanic para conseguir eliminar o álcool do seu sistema – meia garrafa de vinho corresponde a 237 calorias e seria necessário aguentar ver o navio afundando por 4.7 horas. Sério, seu eu tivesse de assistir a Titanic para eliminar o álcool, ia preferir parar de beber.
Post originalmente publicado no Brainstorm #9
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Jul
16
We Hear: BBDO Wins Viagra? (Updated: Yes, Now with Statement)
Posted in: Uncategorized
It looks like we’re in the same boat as Adweek on this one as BBDO has declined to comment and has referred all inquiries to Pfizer, which of course has yet to respond. But from what the tipsters have been telling for the last hour or so, the agency has nabbed the Viagra account from McGarryBowen, which has handled ad duties for Pfizer’s erectile dysfunction drug since the fall of 2009. We’re following up once again with Pfizer and will let you know, but if it’s all legit, this would be BBDO’s third account win in a month following Emirates and the ING New York City Marathon. Perhaps the Gillette loss is quickly becoming a distant memory after all.
Update: By now, you’re probably all well aware of the BBDO/Viagra partnership, and though it took a while, Pfizer has sent over this statement regarding its agency move:
“In Pfizer’s ongoing effort to seek improved operating effectiveness and efficiency, we investigated strategies to consolidate our Marketing Agency supply base across the product portfolio. After an objective and thorough assessment of operating models and supplier capability, Pfizer consolidated our brand marketing agency activity into three global holding companies: WPP, Omnicom, and Publicis.
mcgarrybowen (MB) has been an exceptional agency partner and has helped us generate substantial awareness of Viagra and executed high-quality programs on behalf of the brand. The decision to end our relationship with MB was only due to the Pfizer enterprise-wide agency consolidation. MB will remain on the business until the end of 2013. We value their creativity and partnership greatly.”
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Jul
16
Vox Media Takes a Page From Magazines for New Ad Formats
Posted in: Uncategorized
Add Vox Media to the list of online publishers, such as BuzzFeed, Forbes and Say Media, adding custom ad products to their arsenal.
The publisher behind sports blog SB Nation and technology news site The Verge is experimenting with new, full-screen display ads in hopes of phasing out online’s standard boring boxes and appease marketers by bringing a magazine-like aesthetic to web advertising.
“Our ambition is to really invent the future of brand advertising on the web,” said Vox Media CEO Jim Bankoff.
Jul
16
Virgin Atlantic uniforms by Vivienne Westwood
Posted in: UncategorizedVivienne Westwood, the woman known for her activism, high fashion designs and who once featured on the front cover of Tatler under the strapline “This woman was once a punk” while dressed as Margaret Thatcher, has turned to the skies for her latest project.
Jul
16
Target, Deutsch LA Launch Four-Day Interactive College Experience
Posted in: UncategorizedTo showcase their back-to-school dorm room wares, Target and Deutsch LA have built Bullseye University, a 4-day interactive installation housing social media stars such as actor/musician Chester See and Jenn Im of Clothes Encounters. Online visitors can see live-streams of the University’s inhabitants and then click to purchase the items in each of their rooms. The Bullseye U site also hosts back to school-centric giveaways and events like a Ben and Jerry’s milkshake dunk tank, which starts at 10am PST today by the way.
As a preteen who once waited with bated breath for the newest Pbteen catalogue, I can imagine getting into this scheme as a college freshman. Especially if I was already a follower of the social media celebs involved, Target’s campaign would play to my college fantasies. Alas, we all know the truth is less colorful and more drinking-oriented, but Bullseye University’s version lets us run wild with creative, Internet-savvy roommates and purple throw pillows.
New Career Opportunities Daily: The best jobs in media.
Jul
16
David Pemsel: ‘Park the narrative that The Guardian’s going out of business’
Posted in: UncategorizedDavid Pemsel, the chief commercial officer of Guardian News & Media, has claimed its latest financial results show that the publisher is “a company that knows exactly what it’s doing”.
Jul
16
Unilever and Waitrose sign up to speak at IAB Engage
Posted in: UncategorizedJay Altschuler, the director, global media innovation at Unilever, and Robin Phillips, the director of ecommerce at Waitrose, are among the speakers lined up to speak at this year’s Internet Advertising Bureau Engage.
Jul
16
MasterCard and Unilever replace Captcha words with brand messages
Posted in: UncategorizedMasterCard and Unilever are running activity that replaces the distorted words and numbers used in ‘Captcha’ authentication systems with a logo and a brand message.
Jul
16
Tor to Grey NY Staff: Let Them Wear Shorts!
Posted in: Uncategorized
And now, your silly aside of the day courtesy of, yes, another memo from Grey New York, which our tips box has been adequately filled with over the last couple of years. The latest opus comes from Grey NY president/CCO Tor Myhren, who decided to bless his staffers on this, the hottest of weeks in the Big Apple, by letting them wear shorts all this week. Why? Well, agency staffers helped find candidates for the apparent “hiring spree” Grey’s on (we’re assuming the newly won Gillette biz has plenty to do with it). Anyways, consider us jealous once we dare step outside and roast. Read on if you’d like, though we did redact a couple of the names just to be fair.
“I’m fighting against every fiber of my being as I write this. But it’s hot out there. Like, really hot. And as [redacted] has pointed out, you guys did a great job helping us fill the ridiculous amount of new hires we needed over the past few months. So it is with absolutely zero pleasure that I announce you can all wear shorts for the rest of the week. Run home now and change, [redacted], because this is the day you’ve been waiting for.
Michael and I agree this offer is only good for the rest of this week, so enjoy it people. You’ve earned it.
Love,
Tor.P.S. In two hours I’m strategically off to LA for the rest of the week and won’t have to witness this atrocity. So in my head, it never really happened.”
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