Ladbrokes is “making punters an offer they can’t refuse” in its latest TV ad campaign, which features the familiar pairing of Tiziano Crudeli and Chris Kamara in activity inspired by ‘The Godfather’.
Adam Kleinberg
Last week I had the honor and pleasure of attending the Ad Age Small Agency awards in Portland, Ore., where Dan Wieden addressed the crowd:
To show freshness and variety of McDonald’s daily offer we asked McDonald’s kitchen staff to create their own versions of breakfast and lunch menus. Then, they briefed a graffiti artist who drew the menus on an advertising billboard nearby the restaurant. The chalkboard menu was drawn and erased twice a day… everyday…
Advertising Agency: DDB, Warsaw, Poland
Chief Creative Officer: Marcin Mroszczak
Creative Director: Zuzanna Duchniewska-Sobczak/Maciej Waligora
Copywriter: Mateusz Ksiazek
Art Director: Magdalena Drozdowska
Illustrator: Pawel Kozlowski
Art Buyer: Elzbieta Mielcuch
Account Supervisor: Nazar Al-Khouri
Advertiser’s Supervisor: Adam Pienkowski
Producer: Kasia Seyfried
Account Manager: Anna Polka
Graffiti Artist: Stefan Szwed-Strozyski
Diageo has highlighted its marketing campaigns as giving the company a competitive edge and helping to deliver a 5% net sales growth.
Advertising Agency: JWT, Hong Kong
Chief Creative Officer: Yang Yeo
Executive Creative Director: Barbara Fu, Philip Lee
Creative Director: Jam Wu
Copywriter: Pris Luk
Art Director: Rita Shum, Anthony Kwok
Photographer: Kimhoo So
Account Supervisor: Ho Tsz Chung
Account Manager: Samuel Yu
Retoucher: Henry Chan
This is an outdoor ad composed by two sides (front and back).
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officer: Giovanni Martinez, Hugo Corredor
Creative Director: Andres Norato, Claudia Murillo
Copywriter: Daniel Mosquera
Art Director: Diego Salamanca
Illustrator: Camilo Moreno
Account Supervisor: Monica Nieto, Maria Tovar
Account Manager: Silvia Vega
Retouch Artist: Oscar Romero, Nicanor Valbuena
Dans la péninsule du Yucatan au Mexique, le photographe Anatoly Beloshchin immortalise une rivière sous-marine cachée au fond du cenote Angelita. Cette rivière est en fait une simple réaction entre l’eau douce et l’eau salée, qui ayant une densité différente provoquent ce phénomène pour le moins impressionnant.
Facebook will reportedly run TV-style adverts on its site at a cost of up to $2.5m a day as it seeks to identify new revenue streams.
Dan Wieden co-founded Wieden & Kennedy in Portland, Ore., on April Fool’s Day in 1982 — and the agency has grown to comprise eight offices across four continents. But oh how he wishes he were small again, he told attendees at the fourth annual Ad Age Small Agency Conference, which was held last week in his hometown. Speaking just days ahead of the biggest merger adland has ever seen, Mr. Wieden presciently remarked that the ad giants are “wobbling like drunkards” and called for indie shops to sharpen their swords.
It’s been some time since we’ve heard word from Dallas-based MEplusYOU–formerly known as imc2–but we’ve now received confirmation that the digital agency has had to make cuts this week. A spokesperson tells us, “The agency had to make the difficult decision to reduce staff. They are talented and passionate people and will be greatly missed.” The MEPlusYou camp wouldn’t comment/clarify any further in terms of approximate numbers and/or departments affected, but multiple tipsters are telling that 30-40 were let go including top creatives. We’ll keep you posted if and when we hear more on MEplusYOU, which last we recall underwent some restructuring last fall.
Update: Seeing as MEplusYOU isn’t commenting any further at the moment, we’ll go to the folks on the Spy line, who are now telling us that mostly tech was affected by the reductions along with a couple of creatives. The numbers we’re hearing now are slightly under 30.
New Career Opportunities Daily: The best jobs in media.
L’agence chinoise Mad Architects dévoile son projet hallucinant : le Pingtan Art Museum, une presqu’île artificielle aux formes harmonieuses composée majoritairement de béton, de coquillages et de sable issu de l’île de Pingtan. Destiné à devenir le musée privé le plus important de Chine, il ouvrira ses portes en 2016.
Here’s a 3-minute long music video for Smirnoff Ice from director Jon Jon Augustavo. From what we can tell, it encourages young women to pre-game their nights out with a substance commonly instilled on others as punishment.
Sure, the “Bros Icing Bros” phenomenon of 2010 may have jumped the shark when Coolio got “Iced” in someone’s back yard. But for anyone between the ages of 21 and 30 who either likes playing stupid jokes or regularly finds themselves as a spectator of others’ stupid jokes, Smirnoff Ice is known as something bros make their bros chug. In fact, in 2010, Smirnoff Ice even admitted that the stupid meme helped kickstart sluggish sales of the milky white beverage. The next step? Get the ladies involved with the aid of canine Tumblr superstar Tommy Pom.
Could young women nationwide start sizzurpin’ the SmirnIce as part of their “Straight Primpin’” ritual? If you encourage widespread use of celebrity Pomeranians to get the pre-party started, anything’s possible. Download “Straight Primpin’” here and view credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Meet the kid that has been put out of a job by tampon subscription service HelloFlo.
Channel 4 was one of four broadcasters reprimanded by the Advertising Standards Authority in its clampdown on alcohol advertising to under-18s.
(TrendHunter.com) Actress, writer, director and producer Brit Marling embraces her casual urban side in the ASOS Magazine September 2013 editorial. Dressed in a mix of flannel, denim and graphic tees from the UK-…
Eric Brotto, facilitator of Startup Weekend London, says the event provides a “spotlight” for adland and encourages London’s top innovators to work together to solve industry problems and respond to digital disruption.
The Government Procurement Service (GPS) has invited companies to tender for a new Digital Services framework agreement worth £40 million over its short nine-month initial duration.
Sainsbury’s has slammed the new Tesco ad campaign and the ethics and provenance of its rival’s products, after the ad watchdog ruled Tesco’s Price Promise made valid comparisons between fresh food and own-label products.
Tesco can continue marketing its ‘Price Promise’ scheme after a complaint by Sainsbury’s questioning the validity of comparing own-brand products was dismissed by the Advertising Standards Authority.
“Life’s lighter with Maltesers.”
Advertising Agency: Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director: Fouad Abdel Malak
Creative Director: Carlos Amseyan
Copywriter: Carolyne Nailer
Art Director: Marie Claire Maalouf/Sebastian Alvarado
Illustrator: Enrico Veneracion, Am I Collective
Art Buyer: Tennyson Torcato
Account Supervisor: Talal Sheikh Elard, Samantha Stuart-Palmer
Advertiser’s Supervisor: Charlotte West, Jennifer Paoli
Account Manager: Frances McCabe, Lina Ghulam
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
