Fox Sports: Total Football

Advertising Agency: Anomaly, Amsterdam, The Netherlands
Executive Creative Director: Mark Sloan
Global Creative Director: Richard Mulder
Global Chief Creative Officer: Mike Byrne
Creative Director: Zack McDonald
Creatives: Daan van Dam, Bas van de Poel, Justin Blyth
Head of Planning: Amanda Feve
President: Hazelle Klonhammer
Business Director: Nicolas Kettelhake
Account Director: Max Firth
Account Manager: Laura Bathurst
Producer: Kimia Farshidzad
Production Company: 100% Halal
Director: Johan Kramer
DOP: Wouter Westendorp
Editor: Kevin Whelan
Music: FC Walvisch
Sound design: FC Walvisch
Animation: Maria Nogueira
Post production: Glassworks
Photography: Johan Kramer
Retoucher: DOG postproduction

Jura Whisky: Visual Taste of 39 ¾

Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, where attendees were given an exclusive chance to taste the special tipple. Artist Robbie’s Brown Shoes, of the Puck Collective, was on hand to capture the reactions of the tasters and his creations are now being shown on Jura’s Facebook page, as well as distributed via Twitter.
A video of the event is being shown online and tweeters of a legal drinking age are in with a chance to win a vial of The 39 ¾ by retweeting it.

Advertising Agency: Holler, UK

TV Looks Good as NBC Ad Revenue Climbs, Comcast Combats Cord-Cutting


Comcast, the largest U.S. cable provider as well as the owner of NBC Universal, reported profit that topped estimates for the seventh consecutive quarter and posted its best second-quarter video and high-speed data subscriber numbers in five years.

Net income in the three months through June climbed 29% to $1.73 billion from $1.35 billion a year earlier, the company said today in a statement. The average analyst estimate was for net income of $1.69 billion, according to data compiled by Bloomberg.

Comcast lost 159,000 TV customers in a seasonally weak quarter for cable operators as college students disconnect service for the summer vacation, a smaller loss than the 176,000 TV subscribers that fell away in the quarter a year earlier. It gained 187,000 broadband subscribers.

Continue reading at AdAge.com

Trask Industries Celebrates 50 Years of Mutant Annihilation on New X-Men Site

Twentieth Century Fox has ramped up its marketing machine in anticipation of the next X-Men movie, X-Men: Days of Future Past, out next May, by creating fictional advertising for Trask Industries. Trask is the evil corporation in X-Men, creators of the Sentinels—giant robots that kill mutants—and other fun anti-mutant devices. They also dabble in mutant containment and genetic research. Ignition Creative in Los Angeles made the commercial, which comes with a website and some delightful anti-mutant propaganda posters up on the movie's Tumblr. It's wonderful if already a bit formulaic fan service that's almost required for all good sci-fi movie openings these days. It's too bad the timing of the campaign release coincides with The Wolverine biting it at the box office.

    

Innovative Insurance Solution: Unexpected

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Evgeny Primachenko, Alexandr Parkhomenko
Audio Engineer: Ilya Pevcov
Voice Artists: Wally Fillds, Roman Kindrachuk

Audi: Australia. Land of quattro.

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, TV commercial – designed to be instantly and infinitely remixable from the comfort of your couch.

Advertising Agency: Holler, Sydney, Australia
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Director: Yanni Kronenberg
Published: July 2013

Typographic Nude Photography – Eric Kellerman’s ‘The Box’ Looks Claustrophobic (GALLERY)

(TrendHunter.com) The subjects for Eric Kellerman’s ‘The Box: A Typology of Poses in a Confined Space’ must feel awfully claustrophobic after their shoots are finished. The premise behind the series is having…

Depilex SmileAgain: Faces

Place your hand over this side of her face to see what hydrochloric acid can do.
Place your hand over this side of her face to see what hope can do.
Hundreds of Pakistani women are victims of acid attacks. Help us rebuild their faces, and their lives.

We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.

Advertising Agency: IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
Pubished: December 2012

The Poetry of Motion

Après Kinetic Rain, projet nominé dans la catégorie Design des Fubiz Awards, Art+Com proposoe « The Poetry of Motion ». Cette symphonie est une collaboration avec le compositeur Ólafur Arnalds, mélangeant avec talent images et musiques pour cette performance présentée à la plateforme créative berlinoise MADE.

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Foursquare Selling Its Location Data Through Ad Targeting Firm Turn


As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove of location data to retarget Foursquare users on other websites, according to executives familiar with the situation.

Both Foursquare and Turn declined multiple requests to comment.

Under the partnership, advertisers use Turn to identify certain Foursquare users. After finding their desired Foursquare audience, advertisers can serve display and video ads to those Foursquare users’ desktops, smartphones and tablets via Turn’s ad exchange partners including Facebook Exchange.

Continue reading at AdAge.com

McDonald’s Ads Are as Mouth-Watering as McDonald’s Food in New French Campaign

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials.

Branding cues such as the McDonald's name, tagline and Golden Arches are de-emphasized. In fact, they're entirely absent from the print ads and billboards. The goal is to focus on the iconic, instantly recognizable menu items. We get intense close-ups of crispy fries peeking out of familiar red-and-gold packaging, a giant McNugget dunked in tangy sauce and sundaes drizzled with nuts and chocolate.

Director Xavier Mairesse weaves these visuals into a trio of simple but effective TV spots that need no dialog to deliver their message. In "Dentist," a patient repeatedly opens and closes his mouth as he watches McDonald's fries cycle through a billboard outside. "Yoga" shows a group of enthusiasts chanting "Ommmmmm" as they ogle a full-page McNugget newspaper spread. Women who show up for a job "Interview" smear their lipstick by hungrily licking their lips when they spy a McDonald's sundae in a colorful magazine ad. (Integrating the unbranded work into high-profile commercials—and generating media coverage for the overall campaign—should help make the print ads and billboards even more readily identifiable as ads from McDonald's.)

This brand-as-icon strategy is the same basic approach used in Translation's earlier, pleasingly trippy Big Mac campaign. TBWA's humor, however, is more restrained, allowing the work to quietly make its point about the effect McDonald's food can have on consumers, even when that food is present only in the form of ads.

That in itself is a tad trippy and slightly surreal, and it makes a strong though surely unintended statement about the ubiquity and cultural impact of McDonald's advertising. Consider how much of it we see in our lifetimes—all the TV spots, billboards and print ads, the countless online banners and Web videos. Heck, we might see multiple spots during one night of TV or a single sitcom.

Through sheer volume, the chain's existence in the paid-media realm is just as palpable and perhaps even more intense than its presence in the physical world. So, it's fitting that it would craft a campaign in which its own ads are the stars.

    

FYI, TBWA, CMO Coots Officially Part Ways Today

As noted above, we’ve received confirmation that after spending 29 years at TBWA, global chief marketing officer Laurie Coots‘s last day at the Omnicom-owned agency is today. According to those in the know, who say she “will be greatly missed,” Coots will be leaving to work on a combination of business consulting, creative endeavors and boards.

From what we’ve been told, there are no immediate plans at TBWA to replace Coots, who over her three-decade career at said agency, has worked with clients including Absolut, Bayer, GSK, Kraft, Pfizer, Pepsi and VISA. During her long stay at TBWA, the New York-based Coots moved up the ladder from serving as new business director, then being appointed as North American CMO in 1997 before assuming her global CMO role in 2001.

New Career Opportunities Daily: The best jobs in media.

Bryan Cranston Recites ‘Ozymandias’ in Breaking Bad’s Haunting Final Promo

Breaking Bad wins the award for most poetic TV show promo ever. The final episodes of the series, beginning Aug. 11, are heralded by a haunting reading of "Ozymandias" by Bryan Cranston, aka Walter White, aka Heisenberg. Percy Bysshe Shelley's sonnet about the inevitable decline of kings serves as a warning to all those who would create an empire, suggesting time and nature will obliterate the works of man in the end. Given that Breaking Bad is a quintessential tragedy with all the trappings thereunto, including the inclusion of a Greek chorus, nothing could have been more perfect to foreshadow the end. Glad someone paid attention in 10th grade lit.

    

O trailer imperdível de “The Secret Life of Walter Mitty”

The Secret Life of Walter Mitty

Esqueça o hype, com muita gente dizendo que Ben Stiller será um grande concorrente ao Oscar em 2014, e aprecie esse belo e criativo trailer de “The Secret Life of Walter Mitty”. Se o filme todo seguir essa linha, talvez o hype tenha razão.

O filme não só é protagonizado, como também dirigido por Ben Stiller. Conta a história de Walter Mitty, um fotógrafo da TIME que usa a imaginação, com aventuras heróicas e românticas, para fugir de sua vidinha mundana.

Baseado em um conto clássico de James Thurber, publicado originalmente na revista The New Yorker em 1939, essa não é a primeira vez que a história é adaptada para as telonas. Intitulado no Brasil como “O Homem de 8 Vidas”, Walter Mitty estreou aos cinemas em 1947.

A nova produção tem também Kristen Wiig, Shirley MacLaine, e Sean Penn no elenco, com lançamento marcado para 25 de dezembro nos EUA. Veja o trailer acima e, claro, não deixe de notar a referência a “Matrix” no final.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Do You Do Nothing or Do You Resist?

And if you did not fight, would you see yourself as noble? Or cowardly?

From Adbusters #92: The Carnivalesque Rebellion Issue


WIKILEAKS.CH / AHMAD MASOOD (REUTERS)

Audio version read by George Atherton – Right-click to download

I say to every red-blooded American, every European, every human: If someone comes into your home, threatens your family, imprisons and even kills your family what do you do? I do not care if every Westerner of any station is afraid to say it, it is part of my purpose in life to say it: I would fight. In fact I would kill before I would allow my family to be harmed. I would fight to the death.

I say to my American brothers and sisters in particular: Can you not see that the Iraqis, the Afghanis and the Palestinians are people? They are mothers and fathers, uncles and aunts, brothers and sisters and sons and daughters. They love their family every bit as much as you. Imagine that you were in their shoes. Would you be passive? Would you sit by and watch your wife and child being violated? Or would you fight?

I want every reader of this article to come on a journey with me. We are in our home. We are brothers, poor in terms of money but rich in our love of family. We love each other as brothers do. Our wives are in the kitchen preparing food for our children. We do our best, poor and impoverished, surrounded by war brought in the form of occupiers from halfway around the world. The sound of rifle butts banging on the door shatters the semblance of peace. You, my brother, go to the door quickly, but not quickly enough. The door slams open and the soldiers from another land come storming in.

With weapons pointed at our heads, they shout orders which we believe tell us to put our hands on our heads and get down on our knees. We are not sure, English is a language brought to us, not our mother tongue. Our wives come to the room frightened, begging the soldiers to calm down for the sake of the children in the other room. The soldiers respond by shouting at our wives and pushing my wife to the ground with their assault rifles. Our hearts are racing; our manhood is being crushed; and we wonder if we are men at all.

The shouting and the chaos increase. Next comes the sound of your baby girl. You hear her crying for her mother. You imagine her look: terrified. Thinking of your little baby girl you feel tears on your face. You look at your wife; she is now on the ground, bleeding from where the rifle butt slammed into her head. In the chaos you do not even know when this happened. The soldiers begin throwing all that we own everywhere, overturning furniture, throwing papers and family items to the ground and breaking dishes. They ransack while one demands to know our names. As soon as I say my name they grab me and take me into the next room, the room between you and our children. They begin to beat me, mercilessly. They are shouting at me, but you do not know what they are saying.

Now all the children are crying frantically, the soldiers keep yelling and you catch the word “terrorist.” You realize that they are calling me, your brother who you have known your whole life, a “terrorist.” I plead with them to stop the beating, blood drenching every inch of my face, for the sake of the children, who are by now screaming, crying and begging for their mom and dad, I beg. All you can think to do is nothing: You are paralyzed. And eventually the soldiers take me away … You will never hear from me again.

Your children are alive, for now, and your wife will survive, but she is scarred. Your sister-in-law is without her husband; you are without your brother; your parents are without their son and the children are without a father. You find out later that “someone” gave your brother’s name to the soldiers as a “terrorist.”

And so you ponder, do I do nothing or do I resist?

This is a scenario of war/occupation. It is not extreme – it is inherent. Indeed we could include scenarios where wives and daughters are raped in front of husbands and fathers. You think Americans do not do this? You are wrong. War makes everyone crazy; the question is to what degree. Insanity is inherent in war. The folly of chanting “Support the troops!” while sending them off to bullshit wars could not be more stark.

And so I ask: If you came from the lands we invade, would you fight? And if you did, would you see yourself as a “terrorist”? Or a man?

And if you did not fight, would you see yourself as noble? Or cowardly?

Ken O’Keefe, worldcitizen.uk.net

Macintosh Unveiled

Apple’s unkempt promises.

Read more on Adbusters.org

Monochromatic Strong Photography – These Pictures by Ricky Thomason Elicit an Emotional Response (GALLERY)

(TrendHunter.com) French based photographer Ricky Thomason has been able to create a photography series that captures true emotion out of real-looking people.

In this series, Thomason has opted to use black and…

Soda and Barbecue Brisket Finally Packaged Together in One Gnarly Bottle

Ever wanted to chomp a big, savory bite of barbecue brisket right out of the side of your soda bottle? Of course you haven't. That would be disgusting and real damn strange. But Texas-based soda brand Big Red is floating the idea anyway in its new ad for the (blessedly fictional) Big Red BBQ Bottle. The spot was created by Austin comedy duo Beef & Sage, who also partnered with the brand last year to create a surprisingly entertaining video series called "Don't Tell Mom We're Doing Experiments in the Garage." The Big Red BBQ Bottle is apparently the first of three new videos that will roll out this summer. "Our new series highlights new 'innovations' that Big Red created to either solve a common consumer problem or make the lives of our consumers better," Big Red marketing svp Thomas Oh tells AdFreak. "Complementing BBQ with the sweet, smooth flavor of Big Red is a fan favorite, so we wanted to feature a new way to enjoy both." Well, Thomas, mission disturbingly accomplished. Credits and more Big Red comedy clips after the jump.

CREDITS
Client: Big Red
Spot: "Big Red BBQ Bottle"
Agency: Real Normal/Beef & Sage
Copywriter: Beef & Sage
Executive Producer: Toby Schwartz
Director: Kirk Johnson
Art Director: Sam Webber
Director of Photography: Nathanael Vorce
Editor: Beef & Sage
Production Services: Real Normal

    

Photogenic Princess

Le photographe japonais Nagano Toyokazu réalise une série « My Daughter Kanna », qui met en scène sa petite fille de 4 ans au milieu d’une route déserte. Ayant pour seuls artifices quelques accessoires, Kana nous fait entrer dans un univers haut en couleurs où elle règne en maître. De superbes clichés à découvrir.

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Um app que calcula o tamanho da sua timeline no Facebook

Usuários hardcore de Facebook certamente já publicaram muitas coisas por lá, mas o que exatamente isso significa no mundo real? Um aplicativo da Natura, para promover o perfume Kaiak, analise sua timeline e calcula o tamanho em quilômetros.

A intenção é incentivar que os usuários se movimentem na mesma proporção que produzem conteúdo na rede social. Segundo a agência, o próprio Facebook analisou o algoritmo para se certificar que o cálculo realmente faz sentido.

Criação da ID\TBWA

Natura

Brainstorm9Post originalmente publicado no Brainstorm #9
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