Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Jul 31

WWF: Buffaloon, Bamboseal, Dolyphan

Posted in: Uncategorized

“Wonder World Fur.
A new species of fur.”

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen, Marcelo Vergara, Fabio Mazia, Véronique Sels
Copywriter: Maria Visco
Art Director: Maria Visco, Bastien Grisolet, Marjorie Vardo
Photographer: Mark Seliger, Ruth Levy
Art Buyer: Jean-Luc Chirio, Lauriane Dula
Account Supervisor: Olivier Sebag, Alice Rinder, Alexis Delwasse
Advertiser’s Supervisor: Jacques Olivier Barthes, Aurore Mery
Producer: Elysian Fields, Thomas Geffrier, Elise Gangneux
Photoshop Artist: Asile
Fashion and sustainability consultant: Uscha Pohl

Jul 31

Dish: Boston as a Second Language, Escalayta

Posted in: Uncategorized

Advertising Agency: Barton F. Graf 9000, New York, USA
Site Developers: New Object
Facebook Game Developers: Ted Perez and Associates
Animation: Laundry
Audio: Heard City
Boston as a Second Language Videos:
Production Company: Arts & Sciences
EPs: Mal Ward, Marc Marrie, Sasha Hirschfeld, Patrick McElroy
Producer: Andre Fitsialos
Director: Adam & Dave
Edit: Mackenzie Cutler
Producer: Evan Meeker
Editor: Dave Anderson
Assistant Editor: Lori Arden
Finishing: Smigital
Flame Artist: Jimmy Hayhow
Post Production: Spotwelders LA

Jul 31

Dish: Boston as a Second Language, Awfa

Posted in: Uncategorized

Jul 31

Dish: Boston as a Second Language, Hoppa

Posted in: Uncategorized

Jul 31

Dish: Boston as a Second Language, Bah Habah

Posted in: Uncategorized

Jul 31

Dish: Boston as a Second Language, Kahkeez

Posted in: Uncategorized

Jul 31

Facebook Banks on Video Ads in Chase for TV Dollars

Posted in: Uncategorized

Facebook, seeking to break the long-held dominance of TV over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said.

The people echoed Ad Age’s report in April that Facebook would be selling videos capped at 15 seconds for $1 million per day or more. Facebook was asking advertisers as much as $2.4 million for an ad that would be seen by all U.S.-based users.

Facebook had been looking to introduce the ads in July but recently pushed that back until fall.

Continue reading at AdAge.com

Jul 31

71 Bold Branding Examples – From Bacon-Branded Vino to Candid Seafood Branding (TOPLIST)

Posted in: Uncategorized

(TrendHunter.com) With so many different brands and products available on shelves to choose from, retailers are constantly competing to draw in new buyers, and these bold branding examples are showcasing some of the…

Jul 31

Cheryl Boone Isaacs Chosen to Head Film Academy

Posted in: Uncategorized

Ms. Isaacs, a veteran film marketer, is the first woman to hold the presidency of the motion picture academy since 1983, and the first African-American in the role in the group’s 86-year history.

Jul 31

N.F.L. Television Pioneer to Step Down Next Year

Posted in: Uncategorized

Steve Bornstein, who secured coverage of N.F.L. games for ESPN and helped establish the NFL Network, will step down in the spring of 2014.

Jul 31

Mouthwatering Planetary Confections – The Jupiter Structural Layer Cake is Incredibly Realistic (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) Sometimes a dessert can taste out of this world amazing and the Jupiter Structural Layer Cake captures that feeling. Of course, it could have been made with a theme party in mind. In reality, it is…

Jul 31

Bloomberg Media Recruits a New Chief From The Atlantic

Posted in: Uncategorized

Justin B. Smith, a president of the Atlantic Media Company who earned a reputation as an aggressive promoter of digital media, will be named chief executive of the Bloomberg Media Group.

Jul 31

Should Reddit Be Blamed for the Spreading of a Smear?

Posted in: Uncategorized

When the Sunil Tripathi rumor went viral after the Boston Marathon bombing, it laid bare the dysfunctional codependence between new and old media.

Jul 31

Advertising: New Unit to Turn Brands Into Publishers

Posted in: Uncategorized

Following its own move into automated buying, IPG Mediabrands announced a plan to help clients create content for online platforms.

Jul 31

iReader: Tree Story, 3

Posted in: Uncategorized

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
Published: April 2013

Jul 31

iReader: Tree Story, 2

Posted in: Uncategorized

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Jul 31

iReader: Tree Story, 1

Posted in: Uncategorized

Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Jul 31

Band-Aid: Censored cuts, 3

Posted in: Uncategorized

Advertising School: Miami Ad School / ESPM, Sao Paulo, Brazil
Art Director / Illustrator: Rogerio de Castro
Copywriter: Pedro Rosas

Jul 31

Band-Aid: Censored cuts, 2

Posted in: Uncategorized

Advertising School: Miami Ad School / ESPM, Sao Paulo, Brazil
Art Director / Illustrator: Rogerio de Castro
Copywriter: Pedro Rosas

Jul 31

Band-Aid: Censored cuts, 1

Posted in: Uncategorized

Advertising School: Miami Ad School / ESPM, Sao Paulo, Brazil
Art Director / Illustrator: Rogerio de Castro
Copywriter: Pedro Rosas

Hasta La Creative!

WWF: Buffaloon, Bamboseal, Dolyphan

Dish: Boston as a Second Language, Escalayta

Dish: Boston as a Second Language, Awfa

Dish: Boston as a Second Language, Hoppa

Dish: Boston as a Second Language, Bah Habah

Dish: Boston as a Second Language, Kahkeez

Facebook Banks on Video Ads in Chase for TV Dollars

71 Bold Branding Examples – From Bacon-Branded Vino to Candid Seafood Branding (TOPLIST)

Cheryl Boone Isaacs Chosen to Head Film Academy

N.F.L. Television Pioneer to Step Down Next Year

Mouthwatering Planetary Confections – The Jupiter Structural Layer Cake is Incredibly Realistic (GALLERY)

Bloomberg Media Recruits a New Chief From The Atlantic

Should Reddit Be Blamed for the Spreading of a Smear?

Advertising: New Unit to Turn Brands Into Publishers

iReader: Tree Story, 3

iReader: Tree Story, 2

iReader: Tree Story, 1

Band-Aid: Censored cuts, 3

Band-Aid: Censored cuts, 2

Band-Aid: Censored cuts, 1

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