Hasta La Creative!

Fubiz vous présente le nouvel épisode Fubiz TV Issue 21. Au sommaire de ce numéro, une sélection du meilleur de l’actualité de l’univers créatif et nous avons eu la chance de rencontrer le réalisateur et producteur Thibaut de Longeville dans les locaux de son agence 360 Creative pour une interview exclusive.

It might have gone down as one of the least interesting Twitter hacks of all time, except it was fake. Which makes it … interesting?

Chipotle has admitted to Mashable that the brand was behind a series of what looked like rogue tweets last weekend. On Sunday, @ChipotleTweets began posting odd messages like "Find avocado store in Arvada, Colorado" and, "Hi sweetie, can you please pick up some lime, salt, and onions? twitter." Shortly after, "Joe" from the Chipotle team posted a message that seemed to confirm a hack: "Sorry all. We had a little problem with our account. But everything is back on track now!"

While brand hacks seem to be a dime a dozen these days, this one was apparently invented for publicity. The tweets were meant to obliquely tie into Chipotle's "Adventurito" promotion, a series of 20 puzzles in 20 days celebrating its 20th anniversary. Sunday's puzzle was about the ingredients that go into guacamole. "We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," company spokesman Chris Arnold told Mashable on Wednesday.

Earlier this year, MTV and BET (both owned by Viacom) did something similar when they pretended to be victims of hacks similar to those befalling brands like Burger King and Jeep. Some social media and PR pundits are already bemoaning the loss of reliability that a brand can suffer by lying to its fans. But come on. If you're disappointed by the ethical integrity of a burrito-hustling Twitter feed, you have no one but yourself to blame.

twitter

— Chipotle (@ChipotleTweets) July 21, 2013

Twitter.

— Chipotle (@ChipotleTweets) July 21, 2013

twitter friends search bar

— Chipotle (@ChipotleTweets) July 21, 2013

Do I have a tweet?

— Chipotle (@ChipotleTweets) July 21, 2013

twitter Find avocado store in Arv

— Chipotle (@ChipotleTweets) July 21, 2013

Hit send too soon!

— Chipotle (@ChipotleTweets) July 21, 2013

Find avocado store in Arvada, Colorado.

— Chipotle (@ChipotleTweets) July 21, 2013

Found it!

— Chipotle (@ChipotleTweets) July 21, 2013

Hi sweetie, can you please pick up some lime, salt, and onions? twitter

— Chipotle (@ChipotleTweets) July 21, 2013

end twitter

— Chipotle (@ChipotleTweets) July 21, 2013

Mittens13 password leave

— Chipotle (@ChipotleTweets) July 21, 2013

please twitter

— Chipotle (@ChipotleTweets) July 21, 2013

Sorry all. We had a little problem with our account. But everything is back on track now! – Joe

— Chipotle (@ChipotleTweets) July 21, 2013

This week, OMD is hiring a global account director for retail, while Northlich needs a copywriter. LatinWorks is seeking a media planner, and MicroStrategy is on the hunt for an advertising manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

• Global Account Director, Retail OMD (Los Angeles, CA)
• Copywriter Northlich (Cincinnati, OH)
• Media Planner LatinWorks (Austin, TX)
• Advertising Manager MicroStrategy (Vienna, VA)
• Interactive Art Director/Designer Aria (Dallas, TX)

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Internet and outdoor advertising recorded the steepest rise in adspend in the first quarter of 2013, up 26 per cent and four per cent year on year respectively, according to the latest Nielsen Global AdView Pulse report.

British Airways has created a digital platform that aims to make picking a holiday simple and fun, through a visual and social online tool.

Paralympians including David Weir, Hannah Cockcroft and Jonnie Peacock challenge one another to perform even better than at last year’s London 2012 Games, in a gritty black-and-white film promoting the Sainsbury’s-sponsored three-day Anniversary Games on Channel 4 this weekend.

Primeiro foram os óculos. Depois, os sapatos. Agora, o designer italiano Federico Mauro acrescenta às coletâneas de objetos famosos elas, as guitarras. De Chuck Berry a Paco de Lucia, passando por Kurt Cobain, Angus Young, Slash e Django Reinhardt. E tem Randy Rhoads, John Lennon, George Harrison, Jimi Hendrix, Brian May e tantos outros guitar heros do blues, jazz e rock.

As séries visuais Famous Eyeglasses, Famous Shoes e Famous Guitars são definidas pelo designer como um projeto pessoal, no qual ele tem a oportunidade de melhorar seu estilo e aprender a apreciar as preferências de outras pessoas. Para o público em geral, que tem acompanhado este projeto, é uma oportunidade de se divertir testando seus conhecimentos de cultura pop.

Com as guitarras, o nível de dificuldade sobe, apesar de grande parte dos instrumentos já ter entrado para a história junto com seus respectivos donos. Diferentemente das outras coleções, formadas apenas por imagens, Famous Guitars conta com um vídeo, no qual as imagens são acompanhadas pela trilha sonora correspondente. Se você curte rock ou música em geral, não deixe de apertar o play.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Set in time ahead, ‘The Future in Black and White’ editorial displays a cold, cutting-edge series of pieces strategically stylized to contrast each other. Modeled by Jessica E and Nicole…

As most marketers know, product launches don’t prove their worth in the first year. It’s year two that really counts, as consumers either make repeat purchases or move on to the next shiny object. And the truth is, most new products fail to clear this hurdle.

But who has made it? And what can be learned? Nielsen gives some clues in its 2013 “breakthrough innovation report,” which singles out 14 winners after examining more than 3,400 consumer packaged-goods that hit shelves in 2011. All of the winners achieved at least 90% of year-one sales in year two.

Some of them come from some pretty staid categories like dinner kits and oral care. But they all relied on what Nielsen describes as “demand-driven insight,” or identifying the “unarticulated desires, partially expressed needs and recurring frustrations in consumers’ lives” which is a lot easier said than done.

Continue reading at AdAge.com

Well, this is an interesting management shakeup in what’s already turned out to be quite the busy month at Campbell Ewald–sorry, Lowe Campbell Ewald. Less than a year after joining up with Detroit-based LCE as chief marketing officer, Barbara Yolles and said agency have parted ways. No word yet on if there are immediate plans to replace her, but this marks the second notable management shift at LCE following the departure of longtime CEO Bill Ludwig, who of course was succeeded by Jim Palmer earlier this month.

As for Yolles, the now-ex-LCE CMO joined from McCann, where she initially served in the same role of the latter’s Midwest region before moving up to chief growth officer, North America. During her career, she also had two stints on the account side at Doner and also served as EVP/group managing director at KBS+. Update: We’ve been told that there are no immediate plans to replaces Yolles at Campbell Ewald as of now.

New Career Opportunities Daily: The best jobs in media.