Hasta La Creative!

Initiative UK has hired David Grainger, the head of strategy at Optimedia, to take the same role at the Interpublic agency, replacing Tony Regan.

Another year, another record smashed at Cannes, with entry numbers rising 4 per cent to 35,765.

Witness this bizarrely amusing ad for John McAfee's personal blog. If that name sounds familiar, it's because John McAfee is the man who started McAfee anti-virus software. He's also the eccentric millionaire who was accused of murdering his neighbor, which led the media to look into his paranoia, gun obsession, rumored drug habits, multiple nubile girlfriends and the story of how his great white messiah complex played out in the backwoods of Belize. With that in mind, just watch this little viral, in which McAfee tells you how to uninstall the software that made his name, while making fun of all his purported vices—including snorting coke out of a crazy straw before giving up and face planting in the coke pile.

To say that I understand what John McAfee is doing here is to imply that one could ever understand what John McAfee is doing in general, but I'm going to take a shot. Upon realizing the enormous commercial success of the story of his own life, John McAfee (who, regardless of any other poor choices he might have made, has always been a marketing genius) decided to pull a full-on Charlie Sheen—winning by combining his bat-shit crazy bad-boy persona with our culture's love of train wrecks to make money off his larger-than-life image … despite his repeated claims elsewhere that he's been drug-free for decades. On that note, his autobiography (in graphic novel format) and his biography (written by a former coke baron) are reportedly coming out in the near future. Somebody get this man a TV show before he ODs on Viagra.

(TrendHunter.com) In place of the classic cardboard shoebox that most sneakers are sold in, the Nike Air Max Packaging goes in an entirely different direction. Made out of plastic, it takes on the form of a clear…

An initiative offers creative and effective public service announcements for inspiration.

Mr. Gandolfini won three Emmy Awards for his lead role as a New Jersey mob kingpin on the HBO drama.

(TrendHunter.com) Having a nice meal in the park with your friends or family is a fantastic way to spend a warm summer day outside, and these must-have picnic products will help you feel more prepared to spend the…

Since the state broadcaster was shut down last week and its 2,600 employees fired, there has been an outpouring of solidarity, despite its long history of mismanagement and patronage.

Carlos Merigo conta, diretamente do festival de Cannes, como foi o dia na cobertura especial do B9. Durante toda a semana, programas diários.

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