Hasta La Creative!

(TrendHunter.com) On some days, you just feel like doing nothing, except lying on your bed or sofa and forgetting all the responsibilities that you have, which is why comfortable furnishings are a must-have. The…

If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year. It's all the more delightful because it was something of a surprise—a TV spot that hadn't been blogged and reblogged endlessly over the past year. It's a great little David and Goliath story about a Smart Fortwo that goes offroading, leading to all sorts of amusing sight gags—and a killer ending that had the crowd cheering loudly when it was screened Saturday at the Palais with the other Gold Lion winners. (It won gold in both Film and Film Craft.) The soundtrack is great, too—rounding out the ad's attitude perfectly. Smart, indeed.

Achar um lugar adequado para jogar uma partida de futebol com os amigos pode ser um desafio em um cidade grande. Pensando nisso, em parceria com a agência Doubleyou, a Nike Espanha criou um projeto para facilitar esse processo: um campo de futebol projetado à laser e sob demanda.

No Nike #MiPista, os jogadores sem local para jogar na cidade podem enviar um pedido através do site da campanha (funcionando apenas em Madri). Em seguida, a equipe Nike FC247 encontra um local vazio na cidade e, então, leva seu equipamentos de projeção à laser, além de toda a linha nova da marca para ser testada, específica para se jogar nas ruas.

Com chuteiras prontas, marcação do campo feita com lasers e redes para completar o local, a Nike transforma uma área urbana inicialmente sem uso em um jogo de futebol.

A campanha – lançada recentemente sem quase nenhum budget e apenas na Espanha – abraça o conceito de experiência e ainda oferece aos fãs sem acesso à instalações apropriadas o direito e a oportunidade de jogar, ocupando um espaço vazio e transformando-o em uma arena de diversão.

Post originalmente publicado no Brainstorm #9
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Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.

The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain subscribers of other Hearst titles. A second issue is set to follow. If the company deems the results a success, the magazine could move to a regular frequency in the second half of the year.

Dr. Oz, whose regular appearances on The Oprah Winfrey Show led to “The Dr. Oz Show,” has contributed to several Hearst titles including Woman’s Day, Good Housekeeping and Esquire. The new Oz venture will feature content on physical and emotional wellbeing, food, beauty and “real” women’s stories, Hearst said. The company has not yet announced a name for the title.

Continue reading at AdAge.com

Hmm. Elevating an automobile to the level of mankind’s varied and stellar achievements is a tall order. Granted, it’s no small feat to create a great car but to equate it to space travel and other such lofty human endeavors is, well, a bit pompous. Now don’t get us wrong. This Mullen-created campaign for the 2014 Acura MDX, “Made For Mankind,” is great work. It’s inspiring and thought-provoking.

A little bit Red Bull Stratos and a little bit Hill Holliday-created Infiniti from back in the day, the campaign — if you can get through it without smirking — is one that will endear you to the human race and give a a warm and fuzzy feeling about what we, as humans, can accomplish when we put out minds to task.

The campaign broke Friday with, of course, a Vine teaser. Outdoor, print and online will round out the campaign.