(TrendHunter.com) Graphic genius Dan Luvisi showcases his latest cartoon depictions of television and movie characters in his illustrations of pop culture designs.
As part of his ‘Popped Culture’ series,…
Sunny, low-cost Costa Rica is one of the go-to countries for marketers and agencies to outsource services, but agencies are taking a new look at the Central American country as a regional hub for North and South America.
Omnicom-owned digital agency Critical Mass is announcing today the opening of a Latin American headquarters in Costa Rica's capital San Jose to work with clients like HP on regional projects.
Costa Rica has long been home to call centers, back office functions like IT and accounting, and basic production. Procter & Gamble, for instance, plans to open a supply-chain planning center for Latin America there.
(TrendHunter.com) These intense monochrome photos by Tomasz Haczyk capture the essence of dark, ghoul-like beauty. The series of snapshots titled ‘Invisible Mrs.Parker’ emphasize the model’s drastic…
A equipe de Visual Insights do Twitter publicou recentemente um set de lindas imagens que retratam os padrões de cidades icônicas como São Paulo, Nova York, Moscou e Istambul, usando apenas as localizações de tweets.
“Harmonia não é uniformidade, é sempre uma ação recíproca de vários motivos diferentes, cada um mantendo sua identidade separada e sustentando a melodia resultante dessa identidade.” – Bauman em Modernidade Líquida
As imagens incorporam cada tweet marcado por geotaggs, desde 2009 – chegando na casa dos bilhões.
Cada ponto representa o post, enquanto a intensidade da cor das imagens traduz a quantidade total de tweets naquela área.
O mais interessante destas imagens é que, apesar de serem criadas e visualizadas totalmente fora do contexto de geografia que conhecemos – sem dados reais e escalas – as informações contidas nos tweets acabam por formar mapas muito próximos daquilo que conhecemos.
Esse projeto acaba por confirmar como as tecnologias ubíquas e geolocais estão nos fazendo reaprender a pensar o espaço.
Istambul
São Paulo
Nova York
Moscou
Aqui, o Twitter funciona como uma captação do movimento através de tags e 140 caracteres, representando espaços e lugares de passagens efêmeras e fugazes. O resultado: o retrato da existência móvel dos habitantes destas cidades, em padrões que nos lembram a mesma harmonia e identidade dos mapas geográficos que conhecemos há muito tempo.
Post originalmente publicado no Brainstorm #9
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Jeff Fagel
My 5-year-old son is addicted to YouTube. He wants to watch everything from Lego videos to “Curious George,” and he knows how to navigate my iPad better than my 65-year-old mother. Marketers who want to capture the attention of consumers in the age of mobile would do well to think more like he does.
This week, Mark Connolly, managing director EU & APAC, for AudienceScience, chats enhanced campaign targeting, familiarises himself with the nuances of Japanese culture for an upcoming trip, and clocks up yet more air miles.
"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that line in a video message about McDonald's move to drop the Angus Third Pounder from its menu has restored my faith in humanity. Purists might complain that you're co-opting Wendy's classic tagline to zing McDonald's, but purity has no place whatsoever in the QSR world. Just kidding. I hope. Anyway, Puzder shines in the clip as he addresses disgruntled McD's customers, reads some of their whiny tweets and heartily chomps down on a Carl's Jr. 100% Angus Six Dollar Burger. He takes a hearty, executive bite. I can see why this guy is CEO. Also, his signature graces full-page ads from 72andSunny that ran this week in The Wall Street Journal and USA Today. Both the video and print ads prompt folks to visit ReclaimYourAngus.com (don't mistype that) and download $1-off coupons for the Six Dollar Burger. Hmm, let me see … subtract the 1 from the 6, and hey, now it should only cost $5! But it's even less, because, despite the name, the Six Dollar Burger actually starts at $4.49 pre-coupon. Kinda strange … still, I've got no beef with that.
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L’artiste allemand Gerhard Mayer nous propose de superbes créations géantes réalisées à l’encre de Chine sur des murs. Des créations basées sur des règles mathématiques que l’artiste se donne pour obtenir des lignes et points qui, assemblées, subliment leur environnement. A découvrir dans la suite.
Holland & Barrett is to launch an ‘Ask Us Anything’ marketing campaign, offering customers a 20% discount if staff cannot answer product-related questions.
Hey, did you know that Taco Bell’s Doritos Locos tacos now come in a Cool Ranch variety? Of course you did, and you and your 20-something-year-old friends are probably celebrating in a parking lot or pool hall right now according to this spot from DraftFCB. “By golly, what a wonderful new offering,” you thought to yourself. “I should throw a Doritos bag containing a taco to my similarly aged friend across town. That is what I shall do.” And then you did.
New Career Opportunities Daily: The best jobs in media.
http://hypervocal.com/vids/2013/street-artist-lollipop/
Advertising Agency: BBH Asia Pacific, Singapore
(TrendHunter.com) The ‘DIY Light Up Headboard’ by A Beautiful Mess doubles as a nightlight and bedroom accessory. Completely customizable, the team at A Beautiful Mess created a black-painted, wood paneled…
Tesco promised earlier in the year to engage British consumers in a “new conversation”, but the public doesn’t appear to be listening as its revival stalls.
Nationale-Nederlanden, the biggest insurance company in The Netherlands introduces something new: Insurances. Not like the ones you know, but rock hard service promises like Insurance #1: 100% satisfaction with your car claim, or else 4 months premium back. This new proposition is communicated in a spot directed by Sam Cadman with Franz Lustig as DOP. We see a contemporary ‘Family von Trapp’ happily singing ‘do re mi’ while passing a bucket. Only in the end we see why: their beloved family van is engulfed in raging flames. But the family of nine is carefree as can be. Thanks to the Insurance of Nationale-Nederlanden.
Advertising Agency: JWT, Amsterdam, Netherlands
Account Director: Andreas Möller
Strategy: Jan Bouts
Executive Creative Director / Concept / Copywriter / Art Director: Bas Korsten
Screen producer: Francoise Tanis
Director: Sam Cadman
Production Company: Rogue Films
Producer: Kate Hitchings
Director of Photography: Franz Lustig
Post Production: The Mill
Music: Do-Re-Mi, Rodgers&Hammerstein / Massive Music
Sound Studio: Michael Sauvage / Warnier
Advertising Agency: MK Norway, Oslo, Norway
Creative Director: Armando Zuniga
Art Director: Jens Gundersen
Copywriter: Anders Holm
Account Director: Einar Rustad Nilssen
Director: Fergus Stothart
Production Company: ACA Films LA
Producer: David Chipon
Tune into the right mood.
Advertising Agency: Looma, Kishinev, Moldova
Creative Director / Art Director: Sergey Prokopchuk
Account Manager: Samohvalova Xenia
Tune into the right mood.
Advertising Agency: Looma, Kishinev, Moldova
Creative Director / Art Director: Sergey Prokopchuk
Account Manager: Samohvalova Xenia
Tune into the right mood.
Advertising Agency: Looma, Kishinev, Moldova
Creative Director / Art Director: Sergey Prokopchuk
Account Manager: Samohvalova Xenia
Amazon could launch its AmazonFresh online grocery business in the UK as early as next year, if its anticipated US roll-out proves successful, reports have claimed.
Trago aqui outra vez um infográfico. E sobre o Pinterest, tópico constante deste tipo de produção.
Um estudo da AG2 Publicis Modem com a estudiosa das mídias sociais Raquel Recuero resultou em uma série de dados sobre esta fascinante rede social de coleção de imagens da web.
Estão abordados os assuntos mais comentados, a origem das imagens compartilhadas e uma análise que investiga o contexto e a maneira de usar a rede.
Entre os tópicos mais comentados estão comida (qualquer relação com o Instagram é mera coincidência?), artesanato, decoração, estilo e beleza. A maior parte dos pins vem de sites com o botão de compartilhamento (dê um pin neste post também), seguido pelo Tumblr (aquele quase-recém-comprado pelo Yahoo).
Confira abaixo o infográfico produzido para o estudo (que eu dividi em pedaços porque era gigante. O original está aqui):
Post originalmente publicado no Brainstorm #9
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