Hasta La Creative!

"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that line in a video message about McDonald's move to drop the Angus Third Pounder from its menu has restored my faith in humanity. Purists might complain that you're co-opting Wendy's classic tagline to zing McDonald's, but purity has no place whatsoever in the QSR world. Just kidding. I hope. Anyway, Puzder shines in the clip as he addresses disgruntled McD's customers, reads some of their whiny tweets and heartily chomps down on a Carl's Jr. 100% Angus Six Dollar Burger. He takes a hearty, executive bite. I can see why this guy is CEO. Also, his signature graces full-page ads from 72andSunny that ran this week in The Wall Street Journal and USA Today. Both the video and print ads prompt folks to visit ReclaimYourAngus.com (don't mistype that) and download $1-off coupons for the Six Dollar Burger. Hmm, let me see … subtract the 1 from the 6, and hey, now it should only cost $5! But it's even less, because, despite the name, the Six Dollar Burger actually starts at $4.49 pre-coupon. Kinda strange … still, I've got no beef with that.