(TrendHunter.com) The Rihanna for River Island Summer 2013 ad campaign might look strangely familiar. That is because it takes place in the same studio arrangement as the previous campaign did. Pop megastar Rihanna…
Advertising Agency: Heads Propaganda, Brazil
Creative Director: Flávio Medeiros
Copywriter: Gabriel Lepesteur
Art Director: Fernando Maciel
Account Supervisor: Letícia Machado
Account Manager: Flávia Cotrim
Art Buyer: Vanessa Arruda
Producer: Alexandre Godinho
Photographer: Manipula
(TrendHunter.com) Levitation by Dezien is a futuristic bicycle that was conceived to power people’s lives in large and unexpected ways. Harnessing the kinetic energy generating while riding a bike to charge…
From Adbusters #107: The Epic Story of Humanity: Part 1, Spring
ZHAO JI / CASPAR DAVID FRIEDRICH
Because in our culture we overvalue the intellect, we imagine that to become enlightened demands extraordinary intelligence. In fact, many kinds of cleverness are just further obscurations.
There is a Tibetan saying: “If you are too clever, you could miss the point entirely.” Patrul Rinpoche said: “The logical mind seems interesting, but it is the seed of delusion.” People can become obsessed with their own theories and miss the point of everything. In Tibet we say:
“Theories are like patches on a coat, one day they just wear off.”
—Sogyal Rinpoche
For the past 26 years, Dave Meltzer’s homemade publication, The Wrestling Observer, has pulled back the curtain on a notoriously secretive business.
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Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriter: Tiago Trindade, Rodrigo Sanches
Art Director: Diogo Barbosa, Guilherme Grotti
Account Director: Guilherme Juliani, Viviane Sade
Account Manager Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planner: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
The story behind a painting can be as fascinating as the painting itself. That’s what the ad and poster campaign created by DDB Brasil for MASP’s (São Paulo Museum of Art) guided tours shows.
The ad pieces use the comic books language to tell the real story of important paintings in the museum’s collection. The pieces, painted by masters such as Van Gogh, Renoir and Modigliani are shown as comics.
Each narrative emulates the respective artist’s style, as if it had been taken out of the artist’s sketchbook. Many frames were inspired by real paintings and sketches. The copy also makes historical references with real quotes from the authors and characters from the piece. “A painting is just a part of the story”, the campaign was designed to reach both laymen and those who already have an interest in the story of the arts.
The idea is to convey to both audiences that to admire a painting on the wall can be just a part of the full experience – and thus promote the Guided Tours service that features the detailed story of the paintings in MASP’s collection, the trajectory of their artists and the historical contextualization of each piece.
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: Luciano Lincoln, Wilson Mateos
Copywriter: Marco Abrucio
Art Director: Ulisses Razaboni
Account Supervisor: Mônica de Carvalho, Daniel Malavazzi
Advertiser’s Supervisor: Paulo Donizete Martinez
Art Buyer: Clariana Costa, Alessandra Salles
Illustrator: Estudiorama
Maockup: Mockup10 (Hugo Miguel)
Photographer: Sergio Prado
Graphic Prduction: Clariana Costa, Anelito Nóbrega
Less: 24\7id
(TrendHunter.com) Sculptural silhouettes and holographic textile patterns are just some of the incredibly innovative details displayed in the Turbo Ulia Autumn/Winter 2013/2014 collection catalog. Bringing an…
Après la première vidéo Death Valley Dreamlapse dont nous avions pu parler en janvier 2013, Sunchaser Pictures nous propose de découvrir un nouveau time-lapse d’une beauté incroyable dans la régie de « Death Valley ». Une vidéo au rythme parfaitement maîtrisé, à découvrir dans la suite de l’article.
(TrendHunter.com) Entitled ‘New Religion Nr. 1’, the Dora Abodi Autumn/Winter 2014 collection pays tribute to legendary film director Federico Fellini, the Vatican and Italian decadence among other themes….
Ted Royer was recently appointed chief creative officer at Droga5 New York. Since the agency’s founding in 2006, he’s helped to lead much of its best known work, from celebrated efforts like Tap and Decoded, to more recent campaigns for clients like Coke Zero, New Museum and Prudential.
But it seems that the more colorful moments of his life happen outside the job. We chatted with him as part of Creativity’s continuing series of “Things You Didn’t Know” about the ad industry’s creative leaders. When it comes to unearthing some unusual traits, this one does not disappoint.
1. He got into advertising because of the TV show “Bewitched.” Darrin came home with an assignment to write an ad for Napoleon Soap. Of course the real Napoleon showed up and things got crazy. But Ted thought, Wait, that’s a job? Just writing ads?
Rival Univision gets much of its programming from Mexico’s media giant Grupo Televisa, but Spanish-language network Telemundo Media is looking to Ryan Seacrest and Donald Trump.
The slate of new shows announced at Telemundo’s upfront presentation on Tuesday night at Lincoln Center included “Duelo Musical: Super Estrella” (“Superstar Showdown”), a showdown between two different music stars each week who face off in four rounds of music-based games and sing-offs that the audience will vote on. The showdown will be produced in association with Ryan Seacrest Productions in the “American Idol” producer’s first foray into Spanish-language programming.
Telemundo, part of Comcast-owned NBC Universal, is also creating Miss Latina USA, a combination reality show and beauty pageant whose winner will go on to compete in the Miss Universe pageant. This will be the first time another U.S. contestant in addition to the official Miss USA pageant winner will be part of the Miss Universe competition. NBC co-owns the Miss Universe Organization with Donald Trump, and Miss Universe already airs on Telemundo as well as NBC.
After Jimmy Kimmel called CBS “smug” at yesterday’s ABC upfront, CBS Corp. CEO Les Moonves joked that he’d try to be gracious this time around — but that it’s hard. Check out the replay of our live blog of CBS’s annual upfront pitch to advertisers.
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Luciano Lincoln, Wilson Mateos
Copywriter: Marco Abrucio
Art Director: Ulisses Razaboni
Account Supervisors: Mônica de Carvalho, Daniel Malavazzi
Advertiser’s Supervisor: Paulo Donizete Martinez
Art Buyers: Clariana Costa, Alessandra Salles
Illustrator: Estudiorama
Maockup: Hugo Miguel / Mockup10
Photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Luciano Lincoln, Wilson Mateos
Copywriter: Marco Abrucio
Art Director: Ulisses Razaboni
Account Supervisors: Mônica de Carvalho, Daniel Malavazzi
Advertiser’s Supervisor: Paulo Donizete Martinez
Art Buyers: Clariana Costa, Alessandra Salles
Illustrator: Estudiorama
Maockup: Hugo Miguel / Mockup10
Photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Luciano Lincoln, Wilson Mateos
Copywriter: Marco Abrucio
Art Director: Ulisses Razaboni
Account Supervisors: Mônica de Carvalho, Daniel Malavazzi
Advertiser’s Supervisor: Paulo Donizete Martinez
Art Buyers: Clariana Costa, Alessandra Salles
Illustrator: Estudiorama
Maockup: Hugo Miguel / Mockup10
Photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
(TrendHunter.com) Masquerading as popular superheroes, cats drawn by illustrator Jenny Parks have been transformed into crime-fighting heroes. Drawing from both heroes and villains in the Avengers and Batman series,…
Riffing off the term “bareback” which, of course, means going condomless during sex, Marcus Thomas is out with a campaign for the Okamoto Zero Zero Four condom.
Visualizing the fact the condom is just 0.04 MM thick, the agency has placed a translucent saddle on the back of a horse
Durante sua conferência I/O para desenvolvedores nesta quarta-feira, o Google anunciou o redesign da rede social Google+, com 41 novas funções, e uma timeline dividida por colunas. Confira no vídeo acima.
Porém, talvez o maior destaque do evento seja a unificação da ferramenta mais popular do G+, o Hangouts. Agora esse será o serviço integrado de mensagens do Google, conversando entre os apps para Android, iOS, Chrome e Gmail.
O comercial abaixo promove o Hangouts como plataforma independente, seguindo o mesmo tom emotivo e familiar de outras campanhas da empresa de Mountain View. A filha apresenta o namorado, e futuro noivo, ao pai através do chat, destacando justamente a integração entre diferentes meios.
É um filme indolor, claro, mas que na minha opinião mostra mais uma vez como o Google está monotemático em sua linha criativa. Aliás, a visão romântica da tecnologia aproximando as pessoas tem se tornado lugar comum também para Facebook e Apple nos últimos meses.
Post originalmente publicado no Brainstorm #9
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Music has a new stage
Advertising Agency: Artplan, São Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriters: Frederico Cruz, Tiago Trindade
Art Directors: Felipe Branquinho, Rodrigo Moraes
Account Director: Ana Paula Sanchez
Account Supervisor: Evelyn Silvestre
Photographer: Gabriel Bianchini
Ilustrator: Good Images
Media: Keyla Silva
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner
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