Hasta La Creative!

How often would your Facebook activity get you beaten, tortured or beheaded in the world's most repressive countries? A lot more often than you'd think. Amnesty International of New Zealand and agency Colenso BBDO of Auckland created an app called "Trial by Timeline" that analyzes your Facebook posts and lets you know how you might be brutalized in countries that persecute people based on everything from sexual orientation and religion to drinking and writing for the media. (I was beaten and tortured more than 270 times, but at least I wasn't beheaded or stoned to death.) It's a morbidly fascinating way to explore the liberties most of us take for granted. The app actually came out late last year but didn't get much attention until it was featured recently by The Inspiration Room and a few other sites.

A 24-year-old Ogilvy PR employee in Beijing has died after suffering a heart attack while at his desk. Ogilvy China confirmed the young man, Gabriel Li, passed away suddenly, but local media reports that followed — saying his death was caused by overwork — have not been substantiated.

According to a Beijing Times newspaper’s account, Mr. Li let out a yell and collapsed while working in the office Monday evening. He was taken to a hospital, where he died.

Mr. Li was a junior staffer at the WPP-owned agency, part of a team that serviced a technology client.

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Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer’s board as an executive director.

Fewer than half of agencies believe that client briefs are well articulated and that the marketers’ requirements are clear during a pitch.

Russia’s abysmal track record for gay rights got unnecessarily worse last year, when a court ruling banned gay parades in the country for the next 100 years. Today, Stockholm Pride and M&C Saatchi Stockholm are fighting back with gowest2013.com, a digital campaign that lets Russians celebrate gay rights on Twitter for one well-intentioned thorn in the side of the Russian government: to get “Go West” trending in Russia. How are they going to accomplish this from a Swedish website, you ask? All tweets from the website automatically change location to a Russian city. Got to love technology.

If Stockholm Pride accomplishes their goal, I’d love to see the faces of Russian government officials after “Go West” starts trending. Stalin rolls in his grave, Putin rolls in his bed, Sting makes more music videos like this. If you’re interested in contributing, you can tweet from the website to help the cause and watch as Princeton, New Jersey turns into Ufa, Russia.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) The experiences from her past work is what Abigail Goldman used to create these small diorama designs, which are about death and murder.

Appropriately named ‘Die-o-Ramas,’ the miniature death…

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Conhecer a pronúncia correta de algumas palavras pode evitar grandes confusões em muitos idiomas. Aqui no B9, mesmo, a gente já mostrou exemplos disso, como a instalação What The Phonics. Em se tratando do nome de agências, é possível fazer até humor, mas no caso de marcas, isso pode não ser tão engraçado assim, especialmente para o consumidor. Especialmente se este consumidor estiver na China, o mercado dos sonhos de qualquer marca/produto, inclusive as de luxo.

A equipe do Bomoda.com, site chinês especializado em moda, beleza e lifestyle, saiu às ruas de Nova York para mostrar que não são só os chineses que têm dificuldades com a pronúncia de nomes bem familiares do mercado de luxo, como Ermenegildo Zegna, Hermès, L’Occitane e Versace, entre outros.

O objetivo do vídeo é mostrar que a moda é divertida e que o consumidor chinês não está sozinho quando não consegue pronunciar o nome desta ou daquela marca. E, claro, que o Bomoda.com pode ajudá-lo a aprender isso e muitas outras coisas.

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Steve Parkinson, managing director, Bauer Radio London, and Tony Moorey, Absolute Radio’s content director, give their views on this quarter’s Rajar figures.

Aussie airline Qantas is asking consumers to ditch their Kindles and curl up with a good book — one that’s been specially curated by the airline so that flyers will manage to finish just as their plane touches down.

Droga5 Sydney, which won the client’s business last year, teamed with publishing house Hachette to create a push geared toward Qantas’ most traveled passengers. It’s called “Stories for Every Journey,” and is a collection of bespoke books, each of which promises to last only for the duration of one of the airline’s routes.

Stephanie Tully, CMO Qantas Loyalty, said the tactile experience and custom-created books are meant to reflect the sophistication of the brand. It’s a trait that’s Qantas is focusing on more than ever thanks to its recent partnership with luxury airline Emirates, which makes Dubai a key travel hub and opens the airline up to 65 destinations. The effort is aimed at the brand’s high-frequency travelers but is “just one of many conversations we’re developing with our members, from Bronze to Platinum One,” she said.

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