The campaign plays on Sheffield’s past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV’s ‘The X Factor’ for a fifth year.
(TrendHunter.com) With recent gun control debates circling in the United States, this ‘Skreened’ Obama Can’t Ban These Guns shirt takes a humorous approach to a serious issue. This is not the first…
San Francisco shop Heat, who you may know best for their high-profile work on a bevy of EA Sports video game franchises, just launched a brand new agency website that reveals a new logo, in which the “e” in “Heat” is backwards because that’s how you know someone is hip to 2013, yo. But, you gotta keep dat ish lowercase, because you don’t want to end up like KoRn with a backwards capital “R” or you’ll look super 90s. You don’t want that.
Having worked in an agency during a full site redesign, I know the hard work and excitement that goes into the endeavor. Many times, almost every creative in the agency contributes to the finished product, which you’ll talk about at length to your friends in the weeks leading up to the launch. “Just wait until our new site launches,” you’ll say, eyes wide with excitement and wonder. “It looks amazing.” It’s hard to blame you for being so giddy, as it feels as though your employer’s site is representative of your own job. The cooler it looks, the more it validates you. “I work at ‘x’ agency,” you imagine saying to a hot young thing at a bar. Oh, what’s that? Bam, show them that sexy new site on your phone (it better be responsive), and explain how cool your job is.
Of course, the problem is, no one outside of your agency gives the slightest shit what your site looks like. Now, this SHOULD NOT make you feel you bad about being emotionally invested in a redesign. After all, even though your friends don’t care, it doesn’t mean that potential new business won’t. So go ahead, be like Heat. Hire a weird second-line style band confused if they should be from New Orleans or Germany to dance around your office for a little while. Film yourself looking at your new sign, backwards “e” and all. Get stoked and know that, for the record, I think your new (responsive!) site looks pretty frickin’ cool. So cool, in fact, that I’m going to link it again right here. Congrats!
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) ‘Saturday Mfg.’ came up with a creative cookie packaging design for ‘Thelma’s Treats’ that infuses boxes with the same love that is baked into its homemade goods.
Thelma’s Treats is a…
Various claims filed in April 2012 as part of a race discrimination lawsuit against Interpublic Group of Cos. have been tossed out by a New York district judge. However, one claim made by Trinidadian employee Joy C. Noel — that Interpublic failed to promote due to her skin color — has been permitted to proceed to trial.
The trial begins on June 3, according to court documents.
When Ms. Noel filed suit in Manhattan federal court last spring, she sought a whopping $50 million in damages. She claimed that in her many years working for the company, Interpublic fostered an environment where discrimination based on race and color is condoned. She alleged that she was passed over for promotions because Caucasian and light-skinned Hispanics are treated more favorably than African-Americans or other dark-skinned employees. Ms. Noel has been at Interpublic since 1993 and is still an employee there.
Brooklyn-based Huge just got a bit smaller.
A group of senior executives from the Interpublic Group of Cos.’ digital shop are decamping to start a new shop. Dubbed Work & Company, the agency is launching with: Huge’s Founding Partner and Chief Strategy Officer Gene Liebel; Creative Director Joe Stewart, Partner and Head of Product Design Felipe Memoria and VP-Product Design Marcelo Eduardo. Mohan Ramaswamy, a former product strategy lead at Huge and most recently, an engagement manager at McKinsey, is also joining the new shop.
Mr. Liebel has given notice but remains in his role at Huge for the time being.
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
TV networks showcasing their wares during the recent upfront have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms, many of which are not ad-supported.
This influx in originals such as Netflix’s “House of Cards” and “Hemlock Grove” is being blamed for the overall decline in TV viewership, and potentially stealing dollars from the estimated $63.9 billion U.S. TV-ad market in 2013.
Originals are a small but growing factor. “We think the shift from ad-supported viewing to Netflix had a negative impact of $500 million on total advertising during the quarter,” UBS analyst John Janedis wrote in a research note in April.
(TrendHunter.com) If you’re looking for some great inspiration to deck out a home or work library, these hacked library finishes are a fantastic starting point. Between the modern accessories that you can find for…
There aren’t many marketing executives who would advertise a convertible as the perfect ride for a freezing winter day–or a sunny night. But that’s what Kevin Mayer, VP-marketing for Volkswagen Group of America, is doing in a campaign for the all-new Beetle convertible.
Mr. Mayer and his agency, Deutsch, created a new spot showing a young woman awakened in the wee hours by her boyfriend. But as they tool around town in his Beetle convertible, we see the sun is up, but the streets are deserted. The reason? They’re driving around Fairbanks, Alaska, so-called “Land of the Midnight Sun.” The tagline: “Perfect for a sunny night. The all-new Beetle convertible.” The spot follows one that has been running for some time showing a masked man walking into a convenience store. The cringing cashier fears he’s about to rob the joint. But when the oblivious masked man returns to the car, viewers can see that he and his friends are wearing masks because they’re driving the Beetle convertible on a winter day.
Marketing spending for the Volkswagen brand has shot up in recent years, jumping from just $200 million when Deutsch won the account in 2009 to more than $360 million in recent years. The company, which also operates Audi, Bentley and Porsche among other brands, ranks as the country’s 58th largest national advertiser, according to Ad Age’s DataCenter.
A Anistia Internacional está usando bem as redes sociais para impactar as pessoas mundo afora. Depois do Tweet Censurado, agora é o momento de fazer os usuários do Facebook sentirem na pele uma repressão que é comum em diversos países. Trial by Timeline é um aplicativo desenvolvido pela Colenso BBDO Auckland que mostra quais atos do seu dia a dia – que você fez questão de compartilhar – são crimes que podem ser punidos com tortura e encarceramento mundo afora.
Ao aceitar ser julgado, o aplicativo analisa sua timeline para buscar crimes dos quais você é culpado, para depois sentenciá-lo. Nada escapa. No meu caso, por exemplo, eu recebi 94 condenações por 6 crimes em 68 países. A começar pelo fato de eu ser mulher: em 40 países, eu poderia ser morta por extremistas. Por ser jornalista, poderia ser espancada em 39 países. O exercício da liberdade de expressão permite que eu seja torturada em um país. E aquela cerveja com os amigos? Prisão em três países.
Todos os países onde estes abusos podem ocorrer são listados. No final, também há um mapa que mostra quantas vezes o usuário seria espancado, torturado, mutilado, estuprado… Não é um pensamento agradável, talvez por isso mesmo possa causar algum tipo de efeito nas pessoas.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) With Yahoo! recently purchasing Tumblr for 1.1 billion dollars, it’s clear that the blogosphere, with all its opportunities for niche blogs, will be forever changed. Now’s a good time to…
For food and drink makers, “skinny” seems to be the phattest marketing term going.
Brands have put the label on everything from cocktails to popcorn to give foods a low-cal sheen for consumers that are watching their waistlines.
“Skinny is the new “baby,’ as in baby carrots [and] baby spinach,” said Kit Yarrow, a consumer-research psychologist and professor at Golden Gate University. “It personifies food and makes it more endearing.”
Shaken, stirred … or skinny?
It’s a question that could be asked at a growing number of restaurant chains seizing on the low-calorie-liquor trend spawned by Skinnygirl Cocktails.
T.G.I. Friday’s, Chili’s, Cheesecake Factory and others are slapping generic phrases like “skinny” and “slender” on cocktails as they target weight-conscious drinkers. And Champps Americana and sibling chain Fox and Hound this month unveiled a handful of drinks with fewer than 140 calories using Skinnygirl brand spirits on a lighter summer menu.
“The leading cause of death among people under 35 is not a disease.
Drive Safely.”
Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Illustrator: Flamboyant Paradise
Producer: Cosme Argerich
Well, the decision came a tad quicker than we expected but according to reports from you know who, Chicago-based Cramer-Krasselt’s relationship with Porsche continues as the automaker has retained said agency’s services after a pitch that dragged on for six months. You’ve probably read Porsche’s perspective, now here’s a quick note from C-K president/CEO Peter Krivkovich:
“During the past five and a half years, C-K has enjoyed a great relationship with Porsche and we look forward to continued success together.
After the client’s best sales year ever in 2012, the best Q1 in their history to kick off 2013, and all of the industry recognition for smart strategic and creative thinking, we know we’re onto something good as PCNA’s agency partner.
When reviews like this happen – and this was a long and thorough one – it’s a good reminder for everyone that we are prepared for the challenge to work just as hard for our clients now as we were the day we were invited to their first pitch.
In the end, the proof is in the results. And Porsche has them.”
Peter Krivkovich”
As we mentioned last week, sources in the know were telling us that Porsche narrowed down its creative review to incumbent C-K, which has handled the account since 2007, and Minneapolis-based Olson.
New Career Opportunities Daily: The best jobs in media.
With a light and illustrative look, the cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. We’re pleased to introduce Oreo’s “Wonderfilled” tagline to the world with this eclectic piece.
Advertising Agency: Royale, Seattle, USA
Advertising Agency: The Martin Agency, USA
Group Creative Director: Jorge Calleja
Chief Creative Officer: Joe Alexander
Creative Director: David Muhlenfeld, Magnus Hierta
Senior Art Director: Brig White
ACD/Designer: Chris Peel
Designer: Angie Elko, Sarah Berkheimer
SEAT SAFE DRIVE is an innovative mobile app, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: “Daddy don’t speed.”
SEAT SAFE DRIVE is free, available on App Store and Google market, on Spanish and English languages.
The App allows a child (or a loved one) to record a personalized message to be played on the smartphone of the father (driver) whenever he exceeds the speed limit.
In other words, the 21st century: “Daddy don’t speed “.
wSEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly.
How does Seat Safe Drive app work? SEAT Safe Drive is the easy and effective SEAT application that benefits a safer driving. It is very easy and effective. The driver can take a photo and record a message of someone important to him and every time the app, through a GPS system, detects the allowed driving speed is exceeded, the photo and the message would be activated. Once the driver listens to the message, it would remind him what is really important and this way he would decide to lift his foot off the gas.
Advertising Agency: Grey, Barcelona, Spain
Advertising Agency: Grey, London, United Kingdom
Creatives: Antonio Montero, Enric Nel.lo, Raul Gassol, Luke Scholler, Nacho Gómez, Bastian Kühl, Alejandro Arriagada y Marta Díez.
Digital production: Joaquín García-Morato, Juanjo Rogado
We wanted our message heard by the one man the whole world listens to, and guess what, he listened. See the final results of the Come Home Droga campaign here or experience it for yourself at comehomedroga.com.au
Advertising Agency: RMIT University, Melbourne, Australia
Creative: Shannon Crowe, Millicent Malcolm, Luke Falkland-Brown, Jackson Harper
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
