Hasta La Creative!

A day after Yahoo’s board approved a deal to acquire Tumblr, Marissa Mayer, Yahoo’s chief, and David Karp, Tumblr’s founder, reassured users that Tumblr would operate as it did before.

#GOLDMAN kicks off in New York City and Los Angeles.

Tactical Briefing #44

Hey all you hacktivists, jammers and lone wolfs out there,

This Thursday, the people most responsible for the economic crisis we’re all suffering through will gather at 222 South Main Street in Salt Lake City, Utah for the annual Goldman Sachs shareholder meeting. They will be laughing behind closed doors rather than rotting in federal prison.

The poster above is the opening shot in a protracted people’s meme war against Goldman.

Print out a few b&w versions and over the next few days stick them up on ATMs, megabank windows and other appropriate places you’re walking by.

Let’s decorate the world with CEO Lloyd Blankfein’s maniacal laugh!

And then on Thursday, meet up at your nearest Goldman Sachs branch. Find locations here.

The moment is ripe for us to harness the raw creativity of leaderless horizontalism and send a clear message to the Exxons, Pfizers, Monsantos, Haliburtons, JPMorgans and Goldmans of the world—that from now on they will pay a heavy price for any betrayal of the public trust.

for the wild,

Culture Jammers HQ

Catch up on the gameplay thus far, read Tactical Briefing #42.

Print this poster and plaster it all over the world!

Read more on Adbusters.org

World Nutella Day will likely survive after all.

The fan-led event, which celebrates the hazelnut spread annually in February, seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter. She blogged about the letter, drawing plenty of media coverage and outcry from Nutella fans who wondered why the Ferrero-owned brand would want to stop the grassroots effort, which seemed to only bring good PR. But in a blog post today, Ms. Rosso said Ferrero employees "reached out to me directly after I had posted my fan letter online" and that "they were very gracious and supportive and we were able to have a productive discussion about World Nutella Day living on for the fans, which is the whole point."

She also posted a statement from Ferrero, which described their initial letter as a "routine brand defense procedure." Here is Ferrero's full statement. (Ad Age confirmed its authenticity with the marketer's U.S. division.):

Continue reading at AdAge.com

Since last summer Ad Age has had an editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. We’re interested in Watchlist because, thanks to the power of crowdsourcing, it has predictive powers: For several of the past TV seasons, 8 of the Top 10 most Watchlist-ed new shows were picked up for full seasons — including last fall.

We think of the Watchlist community as a massive focus group of informed and committed TV viewers. When we started this partnership, the number of Watchlists created by TVGuide.com visitors and users of the TVGuide.com mobile apps had just topped half a million; today, the total is 1.1 million.

The chart shown here lists the 10 most-added new fall dramas announced during the upfronts. So keep in mind that Watchlist users are, essentially, publicly expressing hope — that these shows will live up to hype (or at least be as good as their trailers) — as well as an intent to watch. As TVGuide.com Editor-in-Chief Mickey O’Connor explains: “Before viewers are able to learn every nuance of every new show, they latch on to the familiar — whether it be an actor, the source material or even the production company. That’s what we’re seeing at this stage of the game on the list of new fall shows most added to Watchlists.”

Continue reading at AdAge.com

Warren Buffett is helping to pitch Dairy Queen just as Kansas City, Mo.-based agency Barkley is airing its first TV ad for the chain, five months after it landed the creative account. The godfather of DQ parent Berkshire Hathaway does not appear in the spot—although a lookalike does pop up in the middle of it. (Buffett has done ads before, as you'll surely recall his cringe-worthy star turn as Axl Rose in this crazy 2010 Geico video.) The DQ voiceover explains, "Here's to our fans. The local heroes … and local legends. The next in line … and the next generation. At DQ, we don't make fast food. We make fan food." Buffett is doing his part beyond the advertising, though. On Monday night, he and DQ CEO John Gainor visited an Omaha, Neb., DQ to test the first S'Mores Blizzard of the summer.

Quanto mais tempo as pessoas passam na internet, menos tempo sobra para assistir TV. É óbvio que grandes atrações e eventos ao vivo geram buzz naturalmente, mas e todo o resto da programação?

Foi pensando nisso que a Sky criou uma brilhante integração com o Twitter, “transformando” uma hashtag em botão de Rec.

Funciona assim: O perfil oficial da operadora, @SkyBrasil, divulga a exibição de séries e filmes. Essa mensagens trazem a tag #SkyRec, bastando um retweet do usuário para acionar a gravação automática em seu DVR em casa.

É preciso antes se cadastrar no site sky.com.br/skyrec, para assim autenticar sua conta do Twitter. Além de ser útil para os clientes da Sky, a ferramenta ainda gera publicidade espontânea nas mídias sociais, já que cada retweet atinge também os amigos do usuário

A criação é da AgenciaClick Isobar. Acho que vale um Leão. Fácil.

Post originalmente publicado no Brainstorm #9
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