May
21
The Upfront’s Best Moments, Most Awkward Moments and Worst Hashtag
Posted in: Uncategorized
Every year the big TV networks go all-out presenting their upcoming schedules to ad buyers, and every year some efforts work better than others. Here’s how the latest round of upfront pitches played out.
Best Ambiance: AMC. In an approach resembling an amusement park fun house, the network recreated the “Breaking Bad” meth lab, complete with rock candy to resemble that show’s distinctive “blue meth,” and had lurking zombies give buyers chills over missing out on “The Walking Dead” — or having to pay up for it.
Worst hashtag: #NBCFall, which was easy to mistake for the very critical hashtag going around last summer during NBC’s Olympic coverage — #NBCFail.
Post a Comment