(TrendHunter.com) If your dad is the kind of guy who likes adventuring and the outdoors, he will love these rugged Father’s Day gifts. With so many ways to explore and enjoy the outdoors, there is always a tool…
“Be the guy who hears this.”
Creative Director: Miguel Bemfica
Art Director: Murilo M. Santos
Copywriter: Guilherme Markert
Illustrator: Murilo M. Santos
DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency.
Mr. Roy, who has significant ties to key creative clients KFC and Taco Bell, is tasked with revamping DraftFCB's Southern California operations with Eric Springer — who is an alum of Deutsch Los Angeles and indie agency Pitch. Mr. Springer was named chief creative officer at DraftFCB Orange County in December. Mr. Roy and Mr. Springer will report to Michael Fassnacht, president of the agency's Chicago office.
The actions signal a move on behalf of the agency to better service its key Taco Bell client, as well as grow its client roster on the west coast. DraftFCB in recent months started moving the majority of its Orange County operations to Los Angeles, where the agency's Taco Bell account is managed. The agency's Orange County office will now effectively operate as a service office due to its proximity to Taco Bell's headquarters, and not one that seeks its own clients.
Dan Bartlett, a former adviser to President George W. Bush, will succeed Leslie Dach, a former Clinton White House staff member, as executive vice president for corporate affairs.
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Jimmy Smith — the head of Amusement Park Entertainment and former TBWA creative — has spent a considerable amount of time behind the camera on branded content projects like Gatorade's "Replay" and Nike's "Battlegrounds." He recently traded places, making his TV debut as a reality-show judge. Every Wednesday night, Mr. Smith appears on VH1's new series "Model Employee," in which women fashion models vie to become spokesmodel for Las Vegas' Mandalay Bay Resort and Casino. Here, he shares some reality-TV secrets, and what it's like to be caught — temporarily — in the Hollywood glare.
1. In the ad world, concept is king. In the TV world, Nielsen is king.
If you're a dope ad creative, you believe the recipe for a smash hit is a big idea that's executed to perfection. If it's been done before, you kill it. But if you're a reality TV show creative, there's a powerful force pushing you towards what's tried and true. It's called Nielsen. Whatever brotha Nielsen says is gospel. So if it worked once, you'd better do it again and again until the wheels fall off. Often, I sympathized with Madwood Media's Michael Flutie, EVP/creator of "Model Employee." He had a vision for his show (which I can't elaborate on because it'll reveal what's going to happen in the show) but sometimes it seemed like his vision was falling prey to brotha Nielsen.
Advertising Agency: Publicis Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Geert De Rocker
Copywriter: Tom Berth
Account director: Francis Lippens
Account manager: Julie Oostvogels
PSA campaigns have traditionally relied upon scare tactics to make their point. But for many young people who feel they are invincible, this approach rarely works. So how do you get young people to listen — and in the case of Don’t Drink and Drive efforts — actually insure people do not drive drunk? You literally stop them. As in, like literally.
And that’s exactly what Publicis Brussels did for Belgium-based Responsible Young Drivers. On the weekend of of its 22nd anniversary at Belgium’s most famous nightclub, Carre, the agency worked with B Park engineers to create a parking lot gate that would only open if a car’s driver passed a breathalizer test.
While this was a one-off event and 90% of club goers were sober enough to leave the parking lot, the organization plans to roll this effort out across other venues in the future. Hmm, pretty soon there will be a healthy business for pop up hotels around nightclubs.
(TrendHunter.com) NYC Furniture Design Student Natalie Hirsh has a rebelliously naughty style when it comes to designing edgy jewelry. Her latest ring design features a two-finger ring shaped like novelty handcuffs….
Voici le premier clip et titre du duo de rap français Cause Commune : le morceau « Kozcopathes ». Réalisée par Marco Conti Sikic, cette vidéo sombre a été produite par Very Good Team. Elle illustre avec talent les propos des deux MCs de manière dynamique et inspirée. A découvrir en images dans la suite de l’article.
The agreement is subject to court approval. Penguin settled a similar claim with the Justice Department in December.
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Pen drives existem atualmente como baratas. Estão por todo lugar, inundam gavetas e são distribuídos a torto e a direito em qualquer kit ou evento que você vá. Eles só não aparecem em um momento: quando você mais precisa.
Na hora crucial (e geralmente apressada) de salvar um trabalho para levar ao cliente ou apresentar para quem quer que seja, aquele pen drive que sempre esteve na sua mesa ou na mochila misteriosamente desaparece.
Pensando nessa grande aflição da humanidade, o energético Gladiator – marca da Coca-Cola no México – criou a primeira lata pen drive. Basta posicionar a embalagem em frente a camera do seu computador e transferir os arquivos desejados através do site usbcan.mx.
Sim, funciona “apenas” como um Dropbox ou similar usando seu login do Facebook – nada fica armazenado de fato na latinha – , ainda assim a ideia do produto é fantástica dentro do posicionamento da marca.
Melhor ainda é o vídeo de apresentação do case, refletindo uma realidade inevitável em 11 de cada 10 escritórios/agências. Assista.
Criação da agência The New, da Cidade do México. Acho que tem um Leãozinho aí.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These handmade glistening rope lamps by Korean blogger Hobby Design were inspire by the subtlety and ambiance of a sunrise. The step-by-step pictorial instructions on the blog are easy to follow….
If you could act on a promotional offer midstream while surfing Twitter, would you?
According to Online Media Daily, Twitter is testing a new lead generation tool.
Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the button and the discount is automagically delivered to your digital doorstep.
Need a hotel deal? Sign up now and priceline will email you a 10% Off Express Deals Coupon Code! cards.twitter.com/cards/c9frv/1h
— Priceline.com (@priceline) May 21, 2013
Successful tests of the new Twitter tool were run by New Relic (@newrelic), Full Sail (@fullsail), Priceline (@priceline), and Barista Bar (@baristabar).
In the old days, a brand would have wanted to drive traffic to its home base web site. I’m pleased to see there’s little need for that now. Who wants to click around and give up their data on one more web site? By playing the game on the platform itself, you honor the user in their – and I hate to say it, but – in their “native” environment.
The Next Web reports that it’s not clear at this point whether Twitter’s new Lead Generation Cards are restricted to just Promoted Tweets, or if businesses can apply the new format to all of their tweets containing a suitable offer.
The post Brands Test New In-Stream Lead Generation Tool on Twitter appeared first on AdPulp.
Yesterday we told you which new dramas were most intriguing users of TVGuide.com's Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. Today we've got comedies for you.
We're interested in Watchlist because of its predictive powers; the Watchlist community (with more than 1.1 million people signed up, according to TVGuide.com, up from half a million when we first wrote about it) serves as a massive focus group of informed and committed TV viewers. If Watchlisters are excited about a show, that, historically speaking, has typically translated into respectable viewership.
The chart shown here lists the 10 most-added new comedies announced during the upfronts. As TVGuide.com Editor-in-Chief Mickey O'Connor explained yesterday, "Before viewers are able to learn every nuance of every new show, they latch on to the familiar — whether it be an actor, the source material or even the production company. That's what we're seeing at this stage of the game on the list of new fall shows most added to Watchlists."
Pensando em estar presente na vida das pessoas além do momento em que falta energia ou a conta chega, a AES Eletropaulo transformou postes de luz em mídia.
Através de um sistema de lentes, mensagens enviadas pelos clientes eram projetadas no chão, contando histórias que aconteceram em ruas iluminadas pela companhia. A participação aconteceu pelo site mensagensquebrilham.com.br, com as melhores histórias e seus trechos mais importantes escolhidos para serem reproduzidos exatamente onde ocorreram.
Essa primeira edição foi realizada em Barueri, SP, mas a proposta é estender a ideia para outras cidades em que a AES Eletropaulo atua.
A criação é da Dim&Canzian.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Grey 141, Brazil
Chief Creative Officer: Pedro Cappeletti
Creative Director: Pedro Cappeletti, Daniel Perez Pallares
Art Director: Lucas Heck, Eduardo Nose
Copywriter: Marcos Piccinini, Gui Camargos, Paulo Amaral
Following in Dollar Shave Club’s footsteps, online wine retailer NakedWInes is out with a video that touts the retailer’s frugal methods of operation which allow for offering the consumer better wine at cheaper prices.
It’s like a Genie came right out of the bottle.
Outro dia mostramos por aqui uma coleção imperdível de imagens de bastidores de clássicos do cinema, reunida pela ThePhotoMag. Agora, voltamos ao tema com uma outra seleção reunida no Imgur por joinyouinthesun. Fã de cinema (vale dar uma olhada em seus outros álbuns) ele compilou 100 fotos de títulos lançados entre 1931 – Frankenstein – e 2012 – Batman – O Cavaleiro das Trevas Ressurge em 100 Films | 100 Behind the Scenes Photos.
Para quem curte estes registros que mostram o que rola por trás das câmeras, como uma cena foi feita ou até mesmo momentos de descontração da equipe, é um prato cheio. Aqui, selecionamos alguns “aperitivos”, a começar por 2001 – Uma Odisseia no Espaço, de 1968 (acima).
Frankenstein – 1931
Os Pássaros – 1963
Planeta dos Macacos – 1968
O Poderoso Chefão – 1972
Tubarão – 1975
Apocalypse Now – 1979
O Pesadelo – 1984
De Volta para o Futuro – 1985
Os Fantasmas se Divertem – 1988
Kill Bill Vol. 1 – 2003
Star Trek – 2009
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
