Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Artistic Director: Alexandre Lagoet
Planners: Sébastien Genty, Romain Roux
Head of post-production: Sylvie Dumas
Realisation: Lawrence Wahba, Haroldo Palo Jr., Bob Poole, Jerry Butterfield
Sound: THE
Accounts: Cécile Cabon, Nouara Guenif
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriter: Fabien Teichner
Artistic Director: Alexandre Lagoet
Planners: Sébastien Genty, Romain Roux
Head of post-production: Sylvie Dumas
Realisation: Lawrence Wahba, Haroldo Palo Jr., Bob Poole, Jerry Butterfield
Sound: THE
Accounts: Cécile Cabon, Nouara Guenif
(TrendHunter.com) The ‘Old Economy Steve’ memes are another demonstration of a young generation criticizing those that came before them. Pointing out how much easier it was to obtain jobs and maintain a…
About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we’d see the end of the “GoDaddy Girls” gimmick, or even the beginning of a more nuanced campaign. Instead, during this year’s Super Bowl, GoDaddy offered us Bar Rafaeli (“sexy”) making out with a red-faced man named Walter (“smart”). Danica Patrick narrated and did her best not to look embarrassed. Our op-ed contributor at the time, WWD&S co-head Harry Woods, may have captured the most accurate reaction: “The whole ugly thing once again sent us reaching for a wing bone, nacho or beer bottle cap to dig our eyes out.”
Thankfully no eyeball gouging is necessary with GoDaddy’s latest spot. In it, a Ron Weasley-esque man is introduced to the GoDaddy team. His name and its closest iterations are already taken by his colleagues, so the team tosses around other possibilities. Anyone who’s thought about buying a domain name is familiar with this brainstorming process, and Deutsch did well personifying it. The whole thing is off-kilter and amusing, and finally we see Danica Patrick in racing gear, not heels. She’s still hot.
Here’s hoping GoDaddy continues the curve away from their signature blunt, sensationalist spots.
Credits after the jump. [Ed: Welcome back, Ella]
New Career Opportunities Daily: The best jobs in media.
Amy Randall/Erwin Penland
Verizon Wireless' CMO Tami Erwin, left, Gap's Global CMO Seth Farbman and Southwest's Senior VP-Business Development Dave Ridley at Erwin Penland's Food for Thought Conference.
Marketers need to work hard to stay close to their consumers and employees. Just ask Verizon Wireless' CMO Tami Erwin, Gap's Global CMO Seth Farbman and Southwest's Senior VP-Business Development Dave Ridley. The trio spoke at Erwin Penland's recent Food for Thought Conference.
“Three years ago I went to the dark side.”
And by “the dark side,” Claudia Perlich means advertising.
The data whiz joined ad targeting firm Media6Degrees in 2010, where she and her small team of data crunchers build thousands of algorithms every week to help advertisers reach people those models suggest are likely to buy their products.
Seventh Generation tips a hat to its hippy heritage with this new streaking-themed spot for its chemical-free diapers. Lest you get uppity about naked babies, don't worry. The trick of the spot, by ad agency Made, is that this cute little streaking tot—who, despite the pink shoes, is impressively androgynous—is actually wearing a Seventh Generation diaper. They just pixelated the privates to vaguely shock you. (You see, wearing Seventh Generation diapers is, toxins-wise, apparently like wearing nothing at all.) Add in some booty-shaking to booty-shaking music, and you get an winning result. Of course, really dedicated hippy moms go with cloth diapers, ditching disposables altogether. But surely there's a market niche in between the two extremes, for when you want to do a little good for the Earth. Do a little more by tweeting your story with #toxinfreegen, and Seventh Generation will donate $1 in your name to Women's Voices for the Earth.
CREDITS
Client: Seventh Generation
Agency: Made Movement
Chief Creative Officer/Partner: Dave Schiff
Chief Design Officer/Partner: John Kieselhorst
Chief Digital Officer/Partner: Scott Prindle
Chief Strategy Officer: Graham Furlong
Art Director: Stephanie Sullivan
Writers: Dan Ligon, David Satterfield
Consulting Head of Integrated Production: Chris Kyriakos
Junior Integrated Producer: Isaac Karsen
Business Affairs: Jennifer DeCastro
Senior Account Producer: Rachael Donaldson
Production Company: The Academy
Director: Austin Wilson
Executive Producers: Harry Calbom, Nate Barr
Line Producer: Craig Stevens
Director of Photography: Christian Hansen
Editorial Company: NO6, Santa Monica, Calif.
Editor: Kyle Whitmore
Executive Producer (Editorial Co): Crissy DeSimone
Producer: Leslie Tabor
Visual Effects Company: NO6, Santa Monica, Calif.
Lead Flame: Verdi Sevenhuysen
Executive Producer: Crissy DeSimone
Visual Effects Producer: Leslie Tabor
Telecine: Verdi Sevenhuysen
Music Company & City: Beacon Street Studios, Venice, CA
Composer/Lyricist: Andrew Feltenstein, John Nau
Audio Finishing: Lime Studios
Audio Engineer: Sam Casas
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Lots of companies advertise their job openings to the ends of the earth, which we can't really fault in this economy. But rather than let HR weed out applicants arbitrarily, Flickr decided to hide a link to its job postings for coders somewhere only worthy coding applicants would ever find it—inside the source code of its website. Of course, the effect is kind of ruined by other websites posting about it with screenshots of the message, but such is the price of good ideas. Just ask the guys who did practically the same thing three years ago with ads for EA's Dante's Inferno. Via The Denver Egotist.
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When you first begin watching this promotional video for Matinee, an epic party held at famed Ibiza nightclub Amnesia, you aren’t really quite sure what’s happening. At first, it appears you are watching a video game promo. Then it appears you are watching an ad for the energy drink, Ibizious. Then, when the scene zooms out and you realize everything you have just seen occurred inside the shorts of some hot chick, you just toss your hands up and go along for the ride.
Once you’re outside the hot chick’s pants, the whole things becomes an epic ode to the 90’s complete with Thriller’s zombie dancers, guys in muscle shirts, girls in high waisted shorts, all fueled by pulse pounding electronica.
The metaphor, of course, is that the Ibizious is like a nightclub in a can. Or that going to Matinee is like downing a case of Ibizious. Or some thing like that.
This is the third such annual video the club has produced for the event. 2012’s video has been viewed 9.5 million times on YouTube and the 2011 promo has been viewed just over 500,000 times.
Amnesia, founded in 1976, is a club on the Spanish island of Ibiza which rose to fame in the early nineties when Ibiza became the world’s nightclub and party mecca.
While the video promotes a single event at Amnesia, the brand also aims to franchise its brand of partying to other locations around the globe.
Of the nineties theme, 90s Island author Marty Beckman said, “After a decade of war and economic anxiety, people are ready for DayGlo optimism again. People associate the ’90s aesthetic with a happier, wackier, stabler time. People are just tired of being depressed about everything, and the ’90s are the last time we collectively remember not feeling that way.”
2012 promo:
2011 promo:
Grazia is celebrating Kate Moss’s 25 years in fashion with a special issue that includes a 15-page feature devoted to the supermodel.
We’re hearing it’s all good, complete with XO’s, and considering his background, we can understand why he’s leaving. But yes, sources familiar with the matter have confirmed that Larry Fish, who’s spent the last two years serving as chief financial officer at McCann Erickson NY, will soon be parting ways with the agency to serve as president of Brooklyn-based chain, Financier Patisserie. We’ve been told by those in the know that this is Fish’s “dream job” and considering that he’s also served as adjunct professor at the French Culinary Institute for several years (and while holding down his day job as McCann NY in the last two), consider us less than shocked.
Sources say that Fish will stick around at McCann until mid-June to ensure a “smooth transition.” Prior to his most recent CFO gig, the exec held similar positions at the likes of Naked Communications.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) French graphic designer Moshi-Kun takes a fresh twist on typical Game of Thrones fan art by depicting the cast of Game of Thrones 90s-style.
While still capturing the graphic violence and gory…
The "80s cliché is that video killed the radio star. Now it's quickly killing other priorities as a growing number of media concerns put greater focus on original programming, all in a quest for higher CPMs. Some are new players.
Consider Reddit, for example.
Nearly two years after its split from Condé Nast — in 2011, it became an independent subsidiary of Condé's parent company, Advance Publications — Reddit is now making a concerted effort to court top brand-name consumer advertisers by weaving them into original video programming. This comes as it aims to broaden its appeal beyond its huge core tech-savvy community.
Le 16 mai dernier, la cérémonie des Fubiz Awards 2013 se déroulait à la Chapelle des Récollets / Café A à Paris avec 800 invités. A cette occasion, les noms des vainqueurs ont été dévoilés avant de laisser place à des DJ Sets d’Arthur King et de Twinsmatic. Découvrez une vidéo retraçant cet évènement dans la suite.
Como parte da campanha para o novo álbum Random Access Memory, o Daft Punk participou da última corrida de Fórmula 1, no Grande Prêmio de Mônaco.
Em parceria inédita com a equipe Lotus, a dupla francesa passeou pelos boxes vestindo seus famosos capacetes característicos, sendo a primeira vez que Guy-Manuel de Homem-Christo e Thomas Bangalter aparecem publicamente desde o recente lançamento.
Além da discreta campanha, os carros da Lotus, pilotados pelo filandês Kimi Räikkönen e pelo francês Romain Grosjean, tinham alguns detalhes em dourado, além de “Daft Punk” e “#GetLucky” escritos na lataria.
Ainda não se sabe se a parceria da banda com a escuderia britânica vai se estender até o final da temporada.
Apesar de Kimi Raikkonen ter terminado a corrida em 10º e Romain Grosjean ter abandonado a prova, foi mais uma ação inusitada para a indústria da música e para todo o guarda-chuva de campanhas que vimos aqui e aqui, continuando a agregar bons substantivos ao duo, dessa vez como tecnologia, design e performance.
Post originalmente publicado no Brainstorm #9
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It looks like it’s still in its nascent phase, but multiple sources are telling us that Saints New York is the new shop that’s been formed by Syrup founder/executive creative director Jakob Daschek and its former CEO/managing director, Omino Gardezi. If you recall, the pair essentially served as the leadership team at the LBi-owned Syrup, but parted ways (or vice versa) shortly after Publicis Groupe acquired LBi last fall. Thus far, it appears that a fair amount of the work featured on the Saints site harks back to Daschek and Gardezi’s Syrup/LBi, but as mentioned, the Saints operation is a newly formed one. We’re checking in with at least one of the two involved, so we’ll let you know and get some clarification on staff count/current client roster if and when we can. Check out the Saints’ MO below:
New Career Opportunities Daily: The best jobs in media.
Chic & Artistic ont imaginé un timelapse de 24h pour illustrer le dernier clip de Dan Black en featuring avec Kelis ‘Hearts’. Tournée sur un toit parisien, cette vidéo propose de découvrir 24 heures en quelques minutes avec l’artiste à raison d’un cliché toutes les 16 secondes. Une idée bien exécutée à découvrir dans la suite.
Diz a lenda que o roteiro de Alien só foi comprado porque foi descrito como “Tubarão encontra Perdidos no Espaço”. Quem é fã de cinema, provavelmente já encontrou referências em alguns filmes que reproduzem bem essa equação X+Y=Z, que é a razão de ser do projeto Movie Meets Movie.
Criado por Chris Baker e Jeanelle Mak, o site defende que essa fórmula é uma maneira “sucinta e quase mais interessante de explicar rapidamente sobre o que é um filme, além de mostrar seu conhecimento cinematográfico”. A dupla, então, acredita que estas combinações deveriam ser divulgadas, assim como seus autores.
Selecionamos algumas delas aqui e, apesar de muitas serem óbvias, outras exigem um pouco mais de observação e repertório. De qualquer maneira, este é um site bacana tanto para explorar as combinações de outros usuários, quanto para criar suas próprias “equações”.
Post originalmente publicado no Brainstorm #9
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When Warby Parker founder Neil Blumenthal wrote the business plan for what is now one of the hottest e-commerce companies, there was no mention of physical stores. But 48 hours into the affordable-eyewear site's February 2010 launch, he had to reconsider that omission.
“We had to suspend our home try-on program because of unexpected demand,” said Mr. Blumenthal, on the phone from Boston, where Warby Parker just opened a store on Newbury Street, its second permanent outpost. “So I started inviting people over to my apartment — our headquarters at the time — to try on glasses. That was our first indication that brick-and-mortar would be a big part of our business.”
Showrooms, pop-ups and mobile trucks followed, all with success. In response, Warby Parker opened its first permanent store in New York's SoHo neighborhood last month. Boston opened May 17, with more stores planned over the next year. “As awesome as the internet is, somebody can experience a brand in a physical setting in a way that no digital experience can replicate,” said Mr. Blumenthal. “In five years when people use the term "retail,' it'll mean both physical and e-commerce. The phrase "e-commerce' won't even be used any more.”
AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Madalena
Head of Art: Diego Grandi
Creative Directors: Diego Bertagni, Ignacio Jardón
Art Directors: Valeria Zicarelli, Florencia Nieves, Alejandra Mazaira
Illustration: Diego Grandi
Production: Federico Faralla , Patricio Gomez Lambí
Photos: Los Vocalino, Patricio Gomez Lambí
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
