(TrendHunter.com) Quintessential Terry Richardson photos are without a doubt some of the most recognizable photos in the world. Famous for his non-nonchalant hipster vibe, Terry Richardson has a serious taste for the…
As cartas da nova geração de games já estão na mesa, ou, pelo menos, parte delas, e assim a guerra dos consoles continua. Sony e Microsoft apresentaram os sucessores do PS3 e Xbox 360, respectivamente, deixando mais perguntas do que respostas para os gamers.
Aproveitando o que foi revelado até agora, e os rumores que correm na boca pequena, o Braincast 65 debate sobre o que podemos esperar do PS4 e Xbox One. Carlos Merigo, Saulo Mileti, Laura Buu, Alexandre Maron e Cris Dias dão seus palpites, opinam sobre os eventos e declarações de ambas as empresas, e concluem: O melhor está guardado para a E3 (assim esperamos).
Faça o download ou dê o play abaixo:
> 0h02m10 Comentando os Comentários?
> 0h17m10 Pauta principal
> 0h57m40 Borracharia do Seu Abel
> 1h02m30 Qual é a Boa?
Recadinhos da Paróquia: Para se matricular no workshop9 “Design: origem, funcionalidade e princípios da estética” em GOIÂNIA, clique aqui.
B9 no Instagram
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
While we are loathe to even mention the fact AMC’s The Pitch will be back for a second season of foolishness, we also know that your desire for schadenfruede outweighs your desire to take the higher moral ground.
And so, tune in August 15 at 10pm to watch 16 agencies duke it out for the likes of 1-800-Flowers, Fuller Brush Company (still in business???), Gibson Guitar and, yes, College Hunks Hauling Junk.
Agencies to be featured in season two include Daniel Burton Dean (Nashville, TN), Fletcher Rowley (Nashville, TN), Powell Creative (Nashville, TN), breensmith Advertising (Atlanta, GA), Innerspin (Los Angeles, CA), MC2 (Los Angeles, CA), COR (Santa Monica, CA), Neuron Syndicate (Santa Monica, CA), Central Coast (Chicago, IL), Commonground (Chicago, IL), The Monogram Group (Chicago, IL), Bee-line Communications (Chicago, IL), Mischievous Studios (Hollywood, CA), Heavenspot (Glendale, CA), OneX (Culver City, CA) and Pasadena Advertising (Pasadena, CA).
France recently passed a seminal law legalizing gay marriage — and Google and Ogilvy Paris would like to think they had a hand in helping that happen.
Before the law was passed, Ogilvy, along with with non-profit org Tous Unis Pour L'Egalite, created the "first social same-sex marriage," getting same-sex couples in France to get married via Hangout. Presiding over the nuptials was a mayor from Belgium, where same sex marriage had already been legalized, thereby giving the marriage at least symbolic meaning.
Google Hangout's new feature, which lets 10 people get on a video call together, also let friends and family witness the moment, which was also broadcasted live on YouTube.
Following the Cannes Lions announcement the organization would live stream one sessions per day, it didn’t take long for agencies to begin begging for votes so that their session would be the chosen one to stream.
Publicis Groupe head honcho Maurice Levy will be sitting down with Heineken CEO and Chairman of the Board Jean-Francois Van Boxmeer (damn, does that sound pretentious!) to discuss, well, beer and other fun stuff. The pair will be joined by Heineken Global CMO Alexis Nasard.
Today, we received am email urging us to VOTE NOW for the panel. If you are so inclined, you can do that here.
The natural cereal, sold by Post Foods, has been around since 1897, and is introducing a line extension to appeal to more contemporary tastes.
     |
So from time to time we get sucked into YouTube, forget why we went there in the first place and stumble upon odd content like this 2011 commercial for Stanton Optical. Actually, it’s not really a commercial at all. Rather, it’s a video of a baby watching a Stanton Optical commercial.
We all know there are commercials out there that people love and while babies can be easily amused by just about anything, it’s still funny to see a baby get worked up simply from watching a pretty basic commercial yet a commercial CEO Daniel Stanton dubs “unconventional” and the eyeglass store’s secret to success.
Anyway, back to our regularly scheduled programming now.
Advertising Agency: john st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Copywriter: Dhaval Bhatt
Art Director: David Glen
Agency Producer: Dale Giffen
Director: Jorn Threlfall
Production Company: Circle Productions
Executive Producer: Karen Tameanko
Line Producer: Erica Parks
Director of Photography: Todd M. Duym
Editorial: Mark Morton / School Editing
Colour: Wade Odlum / Alter Ego
Online/Finishing: Paul Binney, Fort York
Music: RMW
Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think.
Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Junior Art Director: Soenar Santoso
Copywriter: Liao Junqi
Junior Copywriters: Shawn Choy, Chan Long Teng
Production Company: Forange Pictures
Director: Edwin Tan
DOP: Gerald Stahlmann
Published: May 2013
Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think.
Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Junior Art Director: Soenar Santoso
Copywriter: Liao Junqi
Junior Copywriters: Shawn Choy, Chan Long Teng
Production Company: Forange Pictures
Director: Edwin Tan
DOP: Gerald Stahlmann
Published: May 2013
Developed 3 web videos to raise awareness of the dangers of using pirated software for S.E. Asia. Mythology and supernatural themes are deeply rooted in Asian cultures. Attracting the attention of such creatures are not only taboo but seen as extremely sinister. We leverage on their fears to drive home the message of Piracy costs more than you think.
Advertising Agency: Wunderman, Singapore
Creative Director: Keith Tan
Art Director: Moses Gunarman
Junior Art Director: Soenar Santoso
Copywriter: Liao Junqi
Junior Copywriters: Shawn Choy, Chan Long Teng
Production Company: Forange Pictures
Director: Edwin Tan
DOP: Gerald Stahlmann
Published: May 2013
The book is scheduled to be published in April, in time for the first anniversary of the attacks.
| |
Far off coast, containing cold and stormy weather, big waves, an angry whale and two norwegian fishermen. In other words; all you need to communicate that the bank now can be reached at all hours, by anyone.
It’s not always convenient. That’s why you can call us at any hour.
Advertising Agency: TRY/APT, Oslo, Norway
Art Director: Lars-Kristian Harveg
Copywriter: Jonas Grønnern
Project Manager: Diana Jandl
Account Manager: Arne Eggen
Production Company: Einar Film
Director: Morten Tyldum
3D/VFX: Gimpville
Published: April 2013
The spot opens in the lock aisle of a big box home improvement store, where a customer is deciding between a Schlage lock and a different brand. It then flashes back to a…colorful breakup between the customer and his girlfriend in a restaurant, illustrating why someone would pay a little more for the stronger, more durable Schlage lock. The campaign also launches a new tagline for the brand: “Schlage: Strong Has a Name” to reinforce brand positioning and the importance of buying a strong lock.
Advertising Agency: Young & Laramore, Indianapolis, United States
Creative Director: Bryan Judkins
Art Director: Zac Neulieb
Copywriter: Scott King
Brand Action Strategist: Adrienne Bailey
Account Director: Brad Bobenmoyer
Account Manager: Lucia Bayt
Associate Media Director: Shannon Quinn
Media Supervisor: Megan Suttile
Agency Producer: Amy Jo Deguzis
Production Company: Tool of North America
Director: Sean Ehringer
Producer: Leanne Amos
Director of Photography: Jim Denault
Editorial: Cutters LA
Editor: Adam Parker
Exec. Producer: Josianne Cote
Animation/End Tag: Imaginary Forces
Creative Director: Michelle Dougherty
Producer: Melissa Johnson
Published: May 2013
(TrendHunter.com) If you are someone who becomes transfixed by artworks that perplex your mind and make your head tilt with wonder as you look at them then you will enjoy these Vonn Sumner paintings. In this series&#…
Isabgol husk powder.
Advertising Agency: DDB Mudra, Mumbai, India
Creative Director / Art Director: Amit Sonar
Copywriter: Rohit Mukherjee
Illustrator: Amit Sonar
A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova.
Dove, Budweiser and Kmart all rank near the top of Unruly Media's just-released list of the most viral commercials of 2013 so far. Those brands are joined by Pepsi MAX, Evian, Ram Trucks and more, as Unruly celebrates the commercials with the most pass-along value through the first five months of the year. And as the numbers show, it's been a very strong year for online video, as compared to 2012.
See the full list at this link:
The 10 Most-Viral Ads of 2013 (So Far)
Unruly counts shares of videos across social media—a metric that is often at odds with sheer view counts. For example, Microsoft's "Child of the '90s" video for Internet Explorer would place fourth on this list in terms of YouTube views (with more than 34 million), but its approximately 630,000 shares are good for only ninth place.
Conversely, Kmart's "Ship My Pants" and Budweiser's "Brotherhood" spots both have fewer YouTube views than Evian's "Baby & Me" or Pepsi MAX's "Test Drive"—but they rank higher on this list because of better share rates. (The top video on the list, however, leads in both views and shares.)
We left a couple of videos from Unruly's list off this one—including the Biting Elbows music video and the Miami Heat's Harlem Shake clip—to focus on brand advertising rather than more entertainment-based content.
| |
The ad was created to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV’s rear-view parking camera. The ease and confidence with which an ix35 driver can reverse is dramatized by an epic on- and off-road adventure, which culminates in a surprise ending that isn’t too difficult to guess, after being told about the camera…
Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Creative Directors: Ross Chowles, Jonathan Beggs, Lucas van Vuuren
Art Director: Hayley de Vantier
Copywriter: Jonathan Warnke
Agency Producer: Colleen Christians
Group Account Director: Katie Dally
Account Manager: Isabella de Villiers
Production company: Golden Planes
Director: Porteus Xandau
Producer: Ruth de Vantier Chowles
Editor: Amy Daneel
Post Production: Stylus Group
Audio: Resonate
Composer: Black Keys
Published: April 2013
EDITOR'S NOTE: Today Ad Age's "Media Guy" columnist Simon Dumenco kicks off our new regular mini-feature: One Rude Question For… — an excuse to lob blunt questions at assorted media, tech and marketing figures. His first victim: David Granger, the longtime editor-in-chief of Esquire magazine. Mr. Granger has been working with NBC Universal to turn its G4 channel into the Esquire Network, which will arrive this summer in 60 million homes.
Dumenco: You're a lifelong magazine guy and long-form storyteller. Now you're working with short-attention-span TV people to help launch the Esquire Network. Be honest: If you weren't bald already, would you be pulling your hair out by now?
Granger: Wait: I'm bald? I've always thought this was a lifestyle choice.
Advertising Agency: TBWA, Singapore
Creative Directors: Gary Steele, Hagan de Villiers
Art Directors: Nuno Teixeira, Reginald Ocampo
Copywriter: James Holman
Designers: Nuno Teixeira, Gary Steele, Reginald Ocampo, Max Kitaev, Aaron Tan, Daphne Tann, Roger Tan, Cheng Guan Koh, Kevin Sim
Account Director: June Wee
Account Manager: Elyn Ong
Account Executive: Lauren Britton
Head of Production: Peter Short
Print Production: Peter Ng
FA Artist: Andrew Yeoh
Studio: Raul Davadilla
Studio Photographer: Renjie Teo
Producer: Haydn Evans
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
