Bauer Media is to launch two sister digital radio stations to its dance and R&B station Kiss, called Kisstory and KissFresh, and will scrap the Q radio station after 10 years.
JC Penney is owning up to its mistakes and apologizing to customers with a new TV ad.
The ad, which the retailer posted to Facebook and YouTube today, comes just three weeks after Ron Johnson was ousted from the CEO role and replaced with his predecessor Myron Ullman. In the past few weeks, the retailer has also begun experimenting with more promotions, a strategy Mr. Johnson had shunned.
The retailer, which has brought Sergio Zyman on board as a consultant, recently hired Y&R to help with its turnaround efforts.
The author, Masha Gessen, is a Russian-American journalist who previously wrote a biography of Vladimir Putin.
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Sainsbury’s has kicked-off a review of its digital advertising account as it looks to build a roster of agencies.
You can decide whether this is a commercial announcement (no one paid us to write this) or valuable industry information (no one asked us to write this). Or maybe it’s both (we contribute to the HubSpot blog). All we know is that HubSpot’s INBOUND 2013 conference is taking place in Boston this summer, August 19-22 and it’s most certainly an event you should attend.
Why? Because as a smart marketer or agency exec, you really need to learn about inbound marketing. What is inbound marketing? Take a gander at the chart below.
Basically, inbound marketing is all about making it easy for your customers to find you. And it’s all about gracefully converting prospect into customers and then into brand advocates.
It involves the creation of content that is educational, informative and answers your prospect’s questions. That content is then used to cultivate and generate leads through marketing offers (e.g. ebooks, webinars, whitepapers, etc.). Content in marketing also includes the use of email marketing to offer additional information to leads with the aim of moving them down the purchase funnel, as well as the creation of landing pages on which products can be promoted with calls-to-action offers, and the use of social media which can further disseminate content.
Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation . For the most part, it all starts with content. Content that is informative, educational, and relevant, but also — and this is most important — content that is ultimately designed to sell something.
And the beautiful thing about iInbound marketing is that it sidesteps buyers’ advertising blinders because it isn’t car dealer-style advertising that no one wants to see. Instead, inbound marketing offers information that was sought after and found to be valuable to the consumer.
Sold? Not yet? Check out this Slideshare that shares 13 reasons why INBOUND 2013 is Boston’s can’t-miss event.
OK, ready to register? Do so below:
One of the most successful channels to come out of YouTube’s content experiment AwesomenessTV just became the first to be acquired by big media.
Dreamworks Animation SKG announced today it is purchasing AwesomnessTV for $33 million in cash and up to $117 million in other consideration if the deal turns out to be a success.
AwesomenessTV is a so-called “multi-channel network” with shows like “Cheerleaders,” “Flippin Awesome,” “Make Me Over” and “Runaways” and others across entertainment, sports, music and beauty. The network has a recurring presence on Ad Age’s YouTube Channel Tracker, where last week it was No. 9 among the channels YouTube has funded. AllThingsD reported news of the impending deal Tuesday night.
The NewFronts are supposed to be about selling advertising, a way for digital publishers such as Hulu, AOL and YouTube to promote their upcoming web series to rooms packed with media buyers. But that didn’t stop Creative Artists Agency, which doesn’t sell ad time, from hosting a NewFront of its own in New York on Wednesday to promote digital projects coming from its clients.
David Freeman, co-head of brand coverage at CAA, said afterward that the digital landscape is an important part of the firm’s clients’ careers, so the company wanted to “take a minute out of this intense week to talk about what our clients are up to.” While CAA doesn’t outright sell advertising in the shows that its clients are involved in, Mr. Freeman said, it has on occasion connected marketers with one of its clients’ shows and then worked on finding a distribution platform such as AOL or YouTube.
The presentation featured actress Sarah Jessica Parker, who, along with her production company Pretty Matches Productions, is introducing a web series on AOL called “City.Ballet,” focusing on the lives of ballet dancers. The series will include twelve episodes running three minutes to six minutes each.
Yeah, we got this news just before noon EST, but thanks to meetings and what not, we were kinda hampered. But, whatever the case, let us tell you if you haven’t heard already that CP+B and longtime client Domino’s continue their efforts to promote ultimate transparency for the brand to the masses with “Domino’s Live.” Salt Lake City is the pizza chain’s venue of choice for this pilot program, and with the aid of five installed cameras, we get quite the glimpse into the what happens when pizza chains stop being nice and start getting real. Ok, maybe it’s not that dramatic, nor as high-tension or unintentionally hilarious as something like Food Network’s Restaurant Stakeout and its host with horrible grammar, but you can check out the goings on here. Consider this effort one that brings your Domino’s web-based “Pizza Tracker” to life, if you will, though we’re not sure which viewing experience is more exciting at this point.
New Career Opportunities Daily: The best jobs in media.
Subway is to launch a TV ad showing how choice can influence people’s lives, as part of a £2m new ad campaign to promote its new low-fat flatbread range to healthy eaters.
This week, Mark Popkiewicz, CEO at digital brand integration specialists MirriAd, balances his business across continents, tries to keep up in LA with the help of Madonna’s agent, and shows loyalty to the full English breakfast.
Rather than simply present the faux documentary that’s been shot for nine seasons, NBC plans a reunion-style show for “The Office” finale.
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O projeto é uma chance viável para fotógrafos e entusiastas da fotografia analógica trabalharem com esse meio, sendo o equipamento tradicional muito caro e difícil de encontrar.
A designer Kelly Angood, do Reino Unido, ficou conhecida há dois anos por ter postado instruções e designs prontos para cada um construir a sua própria câmera pinhole, baseada na icônica Hasselblad.
Hoje, depois do sucesso que recebeu, Angood evoluiu o projeto e aperfeiçou seu design, tornando-o mais próximo de uma câmera pinhole real. Com a comunidade de fãs em mente, transformou sua câmera em um kit do-it-yourself.
Chamada de Videre, a câmera é feita de papel cartão e, seguindo o design clássico, funciona com pinhole no lugar das duas lentes e usa filme de formato médio.
The Pop-Up Pinhole Project foi lançado via Kickstarter em busca de investimento para dar vida à sua criação. A ser produzido no Reino Unido e utilizando materiais sustentáveis, o kit vem com todas as peças da câmera impressas e prontas para montar.
O projeto já bateu sua meta de £15,000 no Kickstarter, mas ainda é possível reservar um kit com entrega prevista para novembro de 2013. Para os ansiosos, neste meio tempo, Angood fez um tutorial de como se construir o projeto em casa e irá disponibilizar para quem comprar o kit até julho deste ano.
Acompanha o tumblr do projeto e o vídeo abaixo para ver como ficam as fotos tiradas com a câmera.
Post originalmente publicado no Brainstorm #9
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JWT Brazil chief integration officer Mauro Cavalletti and his crew continue their string of quirky projects (remember this?) with this latest app called “91 Rock Clock,” which will wake your ass up–but in progressive fashion–as it veers from soft AM gold to heavier rock tunes (think Metallica and Sepultura). Think of it as a snooze button with distortion. In case you’re not based in South America, 91 Rock Radio is a rock radio staple in SA and…well, let the video above explain things. We’re light sleepers, so we’d probably spring out of bed during an REO Speedwagon track, but if you’re into it, you can go here or here to download the app. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Hook-up site ArrangementFinders, part of the Ashley Madison empire, has erected a billboard in LA with the headline, “Need a Summer Job? Date a Sugar Daddy.” The copy is accompanied by an image of Bree Olsen, porn star and spokesperson for the site.
Hey, if a woman can make some coin of a rich guy and both parties consent, then why not? Via.
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| THE ORIGINAL? Electrolux Vacuum Cleaner – 2001 Source : Cannes Outdoor Agency : BBDO (Singapore) |
LESS ORIGINAL Toshiba Torneo V Vacuum Cleaner – 2013 Source : Paper-Plane, YouTube Agency : Dentsu (Japan) |
Taste the exotic. Labello fruity shine pink guava.
Advertising Agency: Draftfcb, Vienna, Austria
Creative Directors: Patrik Partl, Phil Hewson
Art Director: Romain Berthet
Junior Art Director: Kerstin Frühwirth
Account Director: Sonia Semaan
Copywriter: Natalie Pillwatsch
Graphic Designer: Sabine Steinacher
Taste the exotic. Labello fruity shine pomegranate.
Advertising Agency: Draftfcb, Vienna, Austria
Creative Directors: Patrik Partl, Phil Hewson
Art Director: Romain Berthet
Junior Art Director: Kerstin Frühwirth
Account Director: Sonia Semaan
Copywriter: Natalie Pillwatsch
Graphic Designer: Sabine Steinacher
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Victor Sant’Anna, Rui Branquinho
Creative Team: Fabio Tedeschi, Leandro Camara, Felipe Pavani, Victor Sant’Anna, Rui Branquinho
Film Production Company: Partizan, Movie & Art
Director: Antoine Bardou-Jacquet
Director of photography: Damien Morisot
Executive producer: Madeleine Sanderson, Georges Bermann, Douglas Costa, David Stewart, Paulo Dantas
Account Manager Film Production Company: Regiani Pettinelli, Douglas Costa
Editing: Bill Smedley
Post Production: ETC London
Sound Production Company: A9 audio
Sound Producer: Apollo 9, Henrique Racz
Account Manager Sound Production Company: Roberto Faria
Audio Finalization: Factory UK
Industry officials worry they may be barred from using assault weapons and certain magazines in productions.
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CBS Interactive doesn’t want advertisers to consider it just another digital media buy.
The other digital publishers competing for TV budgets by staging NewFront events are search engines, portals, shopping sites and social platforms, CBS Interactive President Jim Lanzone said at his own company’s NewFront on Tuesday night — interlopers that don’t have a history of producing premium content on CBS’s scale.
CBS Interactive is the only player in the official NewFronts program sanctioned by the Interactive Advertising Bureau that can deliver both quality content and quantity, according to Mr. Lanzone. “This is a rare thing in digital,” he said.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
