Hasta La Creative!

CBS Interactive doesn’t want advertisers to consider it just another digital media buy.

The other digital publishers competing for TV budgets by staging NewFront events are search engines, portals, shopping sites and social platforms, CBS Interactive President Jim Lanzone said at his own company’s NewFront on Tuesday night — interlopers that don’t have a history of producing premium content on CBS’s scale.

CBS Interactive is the only player in the official NewFronts program sanctioned by the Interactive Advertising Bureau that can deliver both quality content and quantity, according to Mr. Lanzone. “This is a rare thing in digital,” he said.

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