May
01
Dreamworks Animation Acquires YouTube Network AwesomenessTV
Posted in: Uncategorized
One of the most successful channels to come out of YouTube’s content experiment AwesomenessTV just became the first to be acquired by big media.
Dreamworks Animation SKG announced today it is purchasing AwesomnessTV for $33 million in cash and up to $117 million in other consideration if the deal turns out to be a success.
AwesomenessTV is a so-called “multi-channel network” with shows like “Cheerleaders,” “Flippin Awesome,” “Make Me Over” and “Runaways” and others across entertainment, sports, music and beauty. The network has a recurring presence on Ad Age’s YouTube Channel Tracker, where last week it was No. 9 among the channels YouTube has funded. AllThingsD reported news of the impending deal Tuesday night.
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