Air Miles founder Sir Keith Mills has admitted it is “50-50” whether he will be forced to pull the plug on his proposed organisation to handle a pool of commercial rights across UK sports, with a decision due in the next 10 days.
(TrendHunter.com) The fantastic editorial ‘Wild Couture,’ shot by photographer Mateusz Sitek, focuses in on loud looks that grab your attention. This awesome editorial was done for Design Scene Magazine….
Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.
Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.
“Anthem” the latest effort from Atlanta-based 22squared and the Costa Rica Tourism Board, may look like the rough cut of a Coldplay music video. The one-minute spot features shots of sherbet sunsets, beautiful landscapes, and even a frog jumping in slow-motion. The music is actually from M83 (from their Oblivion score), not Coldplay, but the point is that the commercial has the big sounds and simulated importance of something we’re used to seeing in music videos. That’s not a bad thing.
A few of Costa Rica’s recent tourism pitches have tried to capture this splashy substance. Patrick Pierson, who directed “Anthem,” also made the colorfully moody “Get Living.” And two years ago, there was the Effie-winning Million Dollar Happiness campaign. In the travel ad arms race, Costa Rica is destroying those clumsy Ocean City commercials with the lifeguard who has frosted hair. Slow-motion frogs beat inserts of standard beaches every time. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media exam to put marketers and agencies to the test.
Ed Vaizey, the culture minister, today defended changes to UK copyright law, saying the Government wanted to create “a thriving publishing industry based on IP”.
Tata Global Beverages, which owns Tetley and other tea brands, is putting its creative account up for review as part of its drive to improve marketing effectiveness and efficiency.
Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.
(TrendHunter.com) For those who desire beautiful, handmade and more natural alternatives for designer jewelry, Cara Said’s She Said Jewelry is the answer to all of your Bohemian-chic needs.
Cara Said is a…
Consumer magazine publishers still generate a massive 78% of their total revenues from their print products, according the fourth annual Publishing Futures report.
YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes.
And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Nikita Kharisov, Ivan Sosnin
Illustrator: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Você pode concordar com Sheldon Cooper e ter lá suas reservas em relação a Zachary Quinto como Spock, mas é impossível não sentir uma certa simpatia por ele em The Challenge, comercial da Audi em que mais uma vez ele divide a cena com o original bad-ass Spock, Leonard Nimoy.
A criação da PMK*BNC e Paulilu soube valorizar o potencial de cada um deles – apesar de o brilho de Nimoy ser incomparável a cada cena. Quinto, por sua vez, soube aceitar isso numa boa e o resultado é um comercial divertido, envolvente e que cativa qualquer um – fã ou não de Star Trek. É claro que até rolam as piadinhas internas, algumas que em questão de segundos valem pelo filme inteiro. O resultado parece ter agradado, já que em menos de 2 dias foram quase 1,5 milhão de exibições.
O produto em questão é o Audi S7, mais um coadjuvante muito bem explorado na história. Depois de uma partida de xadrez – que Zachary Quinto perde, é claro -, ele convida Leonard Nimoy para um jogo de golf. Enquanto o jovem Spock não tem problemas para colocar seus tacos no espaçoso porta-malas e tem toda tecnologia imaginável à sua disposição, o Spock veterano briga com seu antiquado Mercedes para conseguir sair de casa e chegar ao local combinado.
No final das contas, a gente conclui que neste filme Zachary Quinto pode até ter um carro mais moderno, espaçoso e até mesmo aquele ímpeto característico da juventude. Mas, vamos ser honestos, tirando o carro, qualquer tipo de comparação é perda de tempo – mesmo com The Ballad of Bilbo Baggins rolando no som – e é isso o que o próprio comercial acaba mostrando.
Vida longa e próspera!
Post originalmente publicado no Brainstorm #9
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Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That’s why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.
Advertising Agency: McCann Worldgroup/McCann Copenhagen
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen
For now, your guess is as good as ours, but apparently, a great reveal is on the way some time today from Mother, which for obvious reasons celebrates Mother’s Day (which is this Sunday, the 12th in case you forgot) as if it were Christmas. Case in point, we’ve been told that the agency is even closing shop this coming Monday so we’re assuming some Sunday revelry will be in order. We’re not sure what the hell that all entails exactly but in the meantime, see the teaser above to get a glimpse at what agency’s got in store today. We’ll update with the full reveal once we receive. We don’t know about you, but a “Momtract” kinda scares us.
Update: Well, the agency seems to have been delayed a bit, but as promised, here’s a full clip promoting Mother’s “Momtract,” which, yes, still scares us, as it’s a contract that “gives mothers back the power they woefully lost as their children aged.” Well, we do remember at a certain point in high school the folks saying that “just because you’re taller than us, doesn’t mean we can’t tell you what to do” (for real). Yep, this just refines that notion, we think. See promo below and, if you dare, draw up your own “Momtract” here:
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: Yehoshua/TBWA, Tel Aviv, Israel
Heads of creative department: Tal Raviv, Amit Stoler
Creative manager: Zack Feldman
Art Director: Dinat zisner Catz
Copywriter: Nava Ben Moshe
Photoshop: Julya Titov
Strategist: Tomer Cohen
Client manager: Erez Barkats
Account manager: Tal Tuvbin
Interactive studio manager: Asaf Netzer
“Guide dogs are vital for the blind. Donate at mira.ca.”
Advertising Agency: Publicis, Montréal, Canada
Worldwide Creative Director: Erik Vervroegen
Creative Directors: Nicolas Massey, Carl Robichaud
Art Directors: Fabrice Bouty, Bastien Grisolet
Copywriter: Adrien Le Grand
Illustrator: James Jean
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Manager: Yves Gougoux
Lean Mean Fighting Machine has hired Jon Burkhart as head of social content.
The free running team behind Hollywood blockbusters Casino Royale and Harry Potter were drafted in to launch Thomson’s newly renovated Platinum Cruise ships.
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
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