Coup de cœur pour le travail de Pierre Carreau : un photographe français qui, depuis son enfance, a toujours été fasciné par les vagues. Passionné par la diversité des couleurs et des formes de celles-ci, cet artiste nous propose des images magnifiques. A découvrir en intégralité dans la suite de l’article.
Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Director: Bruno Regalo
Copywriter: Fabiano Teixeira
Production Company: Mindset Films
Music: Roger Knupp
Published: May 2013
Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Director: Bruno Regalo
Copywriter: Fabiano Teixeira
Production Company: Mindset Films
Music: Roger Knupp
Published: May 2013
BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season’s Premier League.
Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Director: Bruno Regalo
Copywriter: Fabiano Teixeira
Production Company: Mindset Films
Music: Roger Knupp
Published: May 2013
After months of speculation, Google has confirmed that it is launching a number of paid-for channels on YouTube that will be available on subscription from today.
Pra fazer um test drive de Harley-Davidson, não basta apenas pegar a moto e sair sozinho por aí. É por isso que a loja da marca em São Paulo resolveu criar uma experiência real para um potencial comprador.
Ao sair para dar um volta com a moto, 60 outros motoqueiros apareceram de surpresa, para assim mostrar de verdade o que é ter uma Harley.
É uma ideia bem legal. Espero que não tenha sido feito apenas uma única vez para o vídeo.
Criação da Moma Propaganda.
Post originalmente publicado no Brainstorm #9
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Rock classes now also for kids.
Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Directors: Bruno Regalo, Mariane Silvestre
Copywriter: Fabiano Teixeira
Published: May 2013
Rock classes now also for kids.
Advertising Agency: Yeah!, Curitiba, Brazil
Creative Director: Sandro Serzedello
Art Directors: Bruno Regalo, Mariane Silvestre
Copywriter: Fabiano Teixeira
Published: May 2013
YouTube finally announced this week that it would allow channels to charge monthly fees to access content on YouTube. Some have predicted that YouTube’s subscription model would undercut its ad model in an echo of the infamous paywall problem that has bedeviled online newspapers as they shifted from ad-supported to paid. Others have suggested this shows that YouTube is up against an advertising wall of their own making — advertisers will only pay so much to advertise against this amateur and semi-pro content. Still others gleefully wait to watch as YouTube learns how hard it is to get people to pay for things online.
In fact, all three of these things are minor asides in YouTube’s decision-making, as I see it. Instead of reacting to these and other constraints, YouTube is acting on an imminent opportunity: making a grab for more of everything that matters:
More business model options. TV is both ad supported and subscription supported and that works just fine. It gives people like HBO the creative flexibility to generate content advertisers may not be ready for and it gives companies like Scripps the freedom to promise more home-focused entertainment that home-focused advertisers care about. That flexibility is crucial to the ongoing success of those companies and it will be crucial to YouTube as well. Although in YouTube’s, case, I would be surprised if the revenue balance in the 1- to 2-year time-frame exceeded 10% or 15% subscription to advertising.
JWT London is launching a campaign to support HSBC’s sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
Nunca deu pra considerar o OK Go como uma banda apenas. Os caras sempre criaram mais do que música, misturando ciência, comunicação e produção de conteúdo. O novo trabalho do grupo nos dá ainda mais a dimensão disso.
“Say the Same Thing,” é um jogo de palavras – em inglês – que propõe exatamente o que diz seu nome: duas pessoas dizerem a mesma coisa ao mesmo tempo. Funciona no esquema dos recentes “Song Pop”, “WhatMovie?”, e afins.
Você e seu amigo devem falar qualquer par de palavras, tentando encontrar alguma conexão entre elas até chegarem num termo em comum. É tão bobo quanto parece, mas o vídeo acima vai lhe provar que pode ser uma bobeira muito divertida.
Tem para iOS e Android. Grátis.
Post originalmente publicado no Brainstorm #9
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So, in a bold bid to secure a new account from General Motors, Sterling Cooper Draper Pryce and Cutler, Gleason & Chaough look like they’re merging. The new agency will presumably be christened on Sunday night’s episode of “Mad Men,” leaving us precious few hours to speculate on what it will be called. (If only the “Mad Men” crew had our Agency Name Generator in their day.)
The CW is looking more and more like the teenage version of Syfy. Following the success of series like “Arrow” and “Supernatural,” the network is picking up four drama series for next season, three of which involve aliens, post-apocalyptic earth and superpowers.
The network, which is jointly owned by CBS and Time Warner, said it has picked up “The Tomorrow People,” “Reign,” “The 100” and “Star-Crossed” (working title). The new entries will join “Arrow,” “Supernatural,” “The Vampire Diaries,” “Hart of Dixie,” “Beauty and the Beast,” “The Carrie Diaries” and “Nikita,” which have all been renewed. It previously announced the pickup of “The Originals,” a spin-off of “The Vampire Diaries.”
The CW has been trying to broaden its audience, which traditionally has predominantly consisted of teenage girls. With both “Gossip Girl” and “90210” ending this season, the network is filling those holes with more genre series. It has yet to make any major push into comedies.
Nintendo has begun a digital agency review, according to industry executives. California-based External View Consulting Group is managing the search process.
Nintendo currently works with several agencies, including Publicis Groupe’s Leo Burnett, which has supported various elements of Nintendo’s creative and digital business in the U.S. over the past few years. Nintendo’s also worked with other Publicis-owned shops over the years, including Optimedia for digital media-buying and planning and Zenith for broadcast work. Interpublic Group of Cos’ GolinHarris has supported Nintendo’s PR for a number of years.
Both the consultant and marketer declined to comment for this story.
(TrendHunter.com) After Boston designer Kirk Wallace’s father passed away from cancer and heart complications, Wallace decided to ink an impressive tribute on his arm. The designer took inspiration from his father’…
Clément Celma est un photographe basé à Barcelone. Passionné de photographie et notamment de panoramas, ce dernier nous propose de découvrir une série de clichés prises à l’intérieur de la Basilique de la Sagrada Familia, symbole de la ville catalane pensée par Antoni Gaudí. A découvrir dans la suite.
If you didn’t at least buy moms a card already, do something goddammit. Welcome the agency world, which has provided us with some inspiration for the auspicious day. This Sunday is the day and in honor of the festivities, a couple of other agencies have chimed in besides the ideally named Mother, which provided us with “Momcraft” a couple of days ago. Let’s warm the heart and bring you this first from GSD&M and its campaign for Zales.
New Career Opportunities Daily: The best jobs in media.
The Department for Education has forced BlackBerry to take action over the problem of children “sexting” each other using the brand’s instant messenger service.
(TrendHunter.com) These huge coffee cups pack enough caffeine for the entire office. If you seriously love your coffee, let it be known with the ‘Muy grande’ huge coffee cups that can hold 20 regular cups of…
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