Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs


Microsoft is taking its war with Google up a notch.

The company is introducing a TV, print, billboard and online consumer public awareness campaign today, and while it doesn’t mention Google by name, the effort is focused on two markets where the search giant might be exposed: Washington, DC, where federal policy makers live, and Kansas City, MO, where Google has rolled out Google Fiber.

The campaign is Redmond’s latest attempt to promote a public conversation about online privacy, and to show consumers how to control their information in Microsoft products such as Bing, Internet Explorer, Windows 8, Windows Phone and Xbox. The campaign, which uses the theme “Your Privacy Type,” urges consumers to visit Microsoft’s privacy site to take a quiz on what kinds of information they’re willing to provide in exchange for services.

Continue reading at AdAge.com

Walkers appoints Tropicana’s Peter Charles as marketing director

PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.

Spacebound Animation

Spacebound est le nom de cette vidéo d’animation en 3D réalisée par Ellen Su and Kyle Moy. Dans cette création très réussie, un astronaute et son chien se lancent dans une dernière aventure ensemble dans l’espace. Une belle métaphore des étapes et des chemins pris dans la vie à découvrir dans la suite.

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TEDxSummit: Human Arabesque

Advertising Agency: We Are Pi, Amsterdam, Netherlands
Creative Director / Copywriter: Rick Chant
Copywriter / Art Director: Barney Hobson
Director: Körner Union
Production Company: Big Productions

Obama’s CTO says marketers will drive the future of technology

Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.

Direct Line Group to create in-house digital agency

Direct Line Group is creating an in-house “digital agency” team, as the insurance company aims to “increase the depth” of its customer relationships.

States United To Prevent Gun Violence: Ed – A Petition For Stronger Gun Laws

Advertising Agency: Grey, New York, USA
Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director / Art Director: Eric Schutte
Associate Creative Director / Copywriter: Rob Carducci
Copywriter: Richard Bullock,
Creative Reputation Manager: Rachel West
Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Director: Adam Goldstein
Production Company: Harvest Films

Trinity Mirror’s Simon Fox: ‘We’re not big enough’

Trinity Mirror’s chief executive, Simon Fox, has admitted the publisher is currently not big enough when it comes to online, and revealed plans to boost the Daily Mirror’s website with more multimedia and sports content from its regional newspapers.

The Co-op appoints Holler to handle social media

The Co-operative Group has appointed Holler to handle its social media account.

Fubiz Awards 2013 – Design

Jusqu’à la fin des votes pour l’édition des Fubiz Awards le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez dans la suite de l’article les 8 différents nominés de la catégorie Design en images, en partenariat avec HTC.



Wooden Keyboard

The Rising Table

The Clock Clock White

Revolights

Puma Hoodies Bag

Kinetic Rain

Dyskograf

Awaglass

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SNAP Program: Fries, Hamburger, Fruit, Ice Cream Cone

Advertising Agency: Firehouse, Dallas, USA
Executive Creative Director: Tripp Westbrook
Art Director: Ryan Smith
Associate CD / Copywriter: Greg Hunter
Illustrator: Richard Thompson

Zoobiker: Wherever

Advertising Agency: Perfil 252, Brazil
Chief Creative Director: Marcia Lima
Creative Director: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Post production: Fred Wertz
Photographer: Fernando Martins

IKEA: Bed For Life

Advertising Agency: Akestam Holst, Stockholm, Sweden
Account Director: Kjell Månsson
Creative Director: Andreas Ullenius
Planner: Mikael Grenros
Account Manager: Anna Nolendorfs
Copywriter: Viktor Jacobsson, Maja Folgero
Art Director: Andreas Ekelund, Petra Albrektson
Digital Producer: Alex Picha
Prod. Co.: B-Reel

Revati Gangal : Painter

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Revati Gangal  grew up in Mumbai and earned her Master’s in Fine Arts (specialising in portraiture) from the prestigious Sir J.J. School of Art. She currently lives in Bengaluru after spending a few years in Dubai. Besides India, her paintings have been displayed at art galleries across the world’s major cities including Paris, London, Brussels, Dubai, Muscat, Doha and Manama. In the past, Revati has also worked as a set/graphic designer and has been a lecturer of visual art at the SNDT Women’s University, Mumbai.

 “My paintings are based on my daily experiences; I seek to interpret the human and objective form through the emotional and visual ‘patterns’ associated with it. The inspiration to paint is triggered by visual patterns, unique compositions and/or by interesting narratives of thought. I find the various colour transformations and the play of visual permutations of patterns quite interesting,” Revati says.

Why are you a Painter?
Right from my childhood I realized that I loved to express my mind and heart only through one medium that was painting. Ever since then I channelized my journey to be a professional in it. The passion that drives me to paint has not been affected or deviated at any point of time since then. Hence I cannot see myself doing anything else besides painting.

Did you attend school for fine art or design?
Yes, I have done my Bachelor’s in Painting and then Master’s specializing in Portraiture from Sir J.J. School of Art, Mumbai.

You have a distinct style of painting. How long did it take you to develop your style?
I gradually evolved my style of painting towards the end of my Master’s Degree, which is almost 11 years back. Since then I tried to make innovations and modifications in it to exploit it to the maximum.

Were there any particular role models for you when you grew up?
I loved the execution of Tyeb Mehta, the rhythmic lines of Jogen Chowdhury, the patterns of (Gustav) Klimt and the expressions of (Vincent) Van Gogh, Edward Munch and Sudhir Patwardhan.

Who was the most influential personality on your career in Illustrations?
There was no such personality in particular. Episodes from my life and the drive to express them in the form of painting was the whole and sole reason.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I work purely as an artist and it’s distinctly different from what an illustrator does. I do paintings and exhibit them in art galleries.

What made you decide to become a freelance painter? When did you start freelancing? Do you illustrate for advertising? Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I have done freelancing at one point of time in life, but was never content with it. Since four years I am purely into painting what’s on my mind and displaying them for the public.

Was there any time when you wanted to quit painting?
No, but I did teaching, graphics designing and freelancing for a period of four years to earn my living. Later I decided to give-up everything and paint only for the sake of art.

Have you considered turning your paintings into graphic novels?
If I get such opportunity in life, will definitely love to do so.

Any other Indian painters who you admire?
I like the work of Shivlal Saroha in recent times – it brings in memories of the artists that I love and who inspire me.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on painting as a career option? Is it paying well enough?
Being an Artist/Painter is a long and tough journey. One needs to put in continuous hard work for minimum ten years before he reaps in the glory and success of it. So I would advise one to be patient and believe in oneself no matter whatever happens.

Tell us something of your personal projects.
All my paintings are my personal experiences. There is a very thin line between my personal and professional life. Work is always fun for me. I have a Solo exhibition of my paintings running currently at Artists’ Centre Gallery Kalaghoda.
Besides this I am looking forward to do some more exhibitions in Mumbai, Delhi and Bangalore in the coming years.

What is your dream project?
I would love to be recognized as an artist of international calibre and see my works displayed in all the nooks and corners of the world.

Who would you like to take out for dinner?
My husband – as our little daughter keeps us on our toes and gives us less time for such moments.

What’s on your iPod??
Mostly Indian and Western Classical – I find it meditative.

Mac or PC?
Mac. Its interface is intuitive.

09-The Gaze

09-Plunge in the Pool

08-Dream

07-New member in the family

07-In Two Minds

06-Love is in the air

02-Curiosity

01-The Blue Hat

01-Pondering Life

01_Fabric of Life

 

The post Revati Gangal : Painter appeared first on desicreative.

Hollywood’s Box Office Heroes Proving Mortal in China

Hollywood blockbusters appeared poised last year to take over China’s box office, but something unexpected happened on the way to the bank: demand tapered off sharply.

    

Nike PHOTOiD: Use o Instagram para customizar seu tênis Air Max

Nike lançou uma nova plataforma que permite que os consumidores usem suas fotos preferidas do Instagram para transformar um par de sneakers.

No Nike PHOTOiD, um aplicativo de HTML5, o usuário seleciona a foto e aplica as cores da imagem nos tênis da linha Air Max (modelos Nike Air Max 1 iD, 90 iD ou 95 iD). A ferramente, então, sugere opções de tênis com cores baseadas na sua foto.

Nesta galeria, é possível ver todos os tênis já criados, junto à foto que o inspirou.

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Sendo um das linhas mais celebradas da Nike, a Air Max já se consolidou como símbolo de expressão. Adaptado do esporte pela comunidade de entusiastas amantes do modelo, ele foi levado para as ruas e hoje é um dos mais apreciados quanto ao design e principalmente suas variações de cores.

Com este projeto, a Nike deixa os fãs tornarem esse ícone cada vez mais pessoal. Uma ferramenta que propõe liberar a criatividade e conectar com o mundo real aquilo que expressamos constantemente pelas redes como o Instagram, levando o digital para os pés de cada um.

 

Brainstorm9Post originalmente publicado no Brainstorm #9
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Royalty Exchange Lets Musicians Sell Royalty Income to Investors

Web sites like the Royalty Exchange allows musicians to sell parts of their royalty income to investors and define which rights to sell and which to retain.

    

Cryptic Skeletal Sketches – Jowy Massdamme Sticks to Ink and Pencil for Monochromatic Pieces (GALLERY)

(TrendHunter.com) Combining fantasy, fragility and mystery in her artwork, Jowy Massdamme’s illustrations are like taking a look at the dark side of fashion.

Starting off as a law student, Jowy Massdamme…

Nutrisystem Joins Forces With Walmart in Retail Push


Diet program Nutrisystem, which has long relied on home delivery, is taking a major step to grow its retail presence with a new Walmart partnership.

The weight-management marketer on Monday will announce plans to sell “5-day Nutrisystem Jumpstart” weight loss kits at nearly 2,000 Walmart stores. Priced at $44.98, the kits include 15 entrees, plus desserts and a meal planner and program guide. Specially designed kits for people battling diabetes will also be available in the pharmacy section in select Walmarts.

The move marks a significant change in direction for the 41-year-old company that was built on a home-delivery system in which consumers order 28-days-worth of portion-controlled entrees.

Continue reading at AdAge.com

Advertising: Green Works Aims to Get Out of the Niche

A marketing overhaul for the environmentally friendly housecleaning product leads to lower prices and a new promotion strategy.