Here’s something to slap you upside the head on a Monday morning. In fact, after taking a look at this ad campaign, you probably won’t need any coffee to kick start your day. Australian clothier HommeMystere is out with a new line on lingerie…for men. Yes, you read that right.
Now we all know there are certain men out there who enjoy wearing lingerie but they’ve never really had a brand cater to their needs. Well, now they do. There’s thongs, panties with some extra room for junk, teddies that fir properly and bra straps that don’t slide off the shoulder.
How long before Victoria’s Secret caters to the cross dresser?
The latest Tui beer billboard from New Zealand's DB Breweries is a homophobic eyesore, according to feedback on the brand's Facebook page. Or else it's funny and people should get over it, also according to feedback on the brand's Facebook page. Tui's marketing manager claims the ad's headline—"Dad's new husband seems nice." "Yeah right"—is an innocent combination of the brand's iconic catchphrase with current events: New Zealand's parliament passing a Marriage Equality Act earlier this month. The ad was meant "to highlight the common situation or uncertainty experienced when someone's parent remarries," he says. In other words, the "Yeah right" refers to the awkwardness of a parent remarrying another, not just someone of the same sex. I don't think Tui meant any actual harm here, but the delivery was crap. If you have to explain a joke, that's proof that it bombed. That's not something you can blame on the audience.
Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
Focus sur Franco Clun, un artiste italien autodidacte qui a cultivé son talent et sa passion pour le dessin au crayon, allant jusqu’à proposer aujourd’hui de véritables œuvres d’art, représentant des portraits de célébrités ou d’inconnus absolument incroyables. Des créations d’une grande qualité à découvrir dans la suite.
Parece que a caça aos ativistas de sofá está aberta. Além da UNICEF, que disse que “likes” não salvam a vida de ninguém, outra campanha se volta para os usuários do Facebook.
A Médicos Sem Fronteiras, em uma iniciativa até anterior a da UNICEF, quer mostrar que apenas boas intenções não são capazes de ajudar uma pessoa. Em dois filmes, os médicos contam aos pacientes como existem pessoas com vontade de colaborar no mundo – incluindo 47 mil membros na página do Facebook da instituição – e perguntam: “Isso faz você se sentir melhor?”
São abordagens provocativas, claro, mas aqui a ideia vai além de apenas incutir culpa em quem apenas deu like nos perfis dessas ONG’s e nunca doou um centavo. Um aplicativo transforma curtidas em doações de forma engenhosa.
Você se cadastra no site da campanha, integrando seu Facebook, e um post automático será publicado na sua timeline dizendo: “Para cada like nesse post, eu irei doar $1 para a Médicos Sem Fronteiras”. Obviamente, é possível definir a quantia máxima a ser doada, e o app calcula apenas as curtidas dos seus amigos para evitar fraudes.
É uma maneira interessante e até divertida de transformar a obsessão pelos likes em dinheiro real. A criação é das dinamarquesas Kommunikationsbureauet København e da Konstellation.
Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.
Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.
Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.
It’s the evening of April 4, 1968, and a ballroom full of New York City advertising executives has just received word that Martin Luther King Jr. has been shot to death. The program they’ve assembled for, naturally, has ground to a halt. But after just a few minutes, the lights are repeatedly dimmed, beckoning the ad folk back to their tables.
Can this depiction on “Mad Men” possibly be how the ad industry really dealt with one of the most horrifying moments of the 20th century, a murder that threatened to destroy the civil-rights movement and push an already-fragile country toward the brink? Did they really think it was enough to have a half-assed assassination intermission, as though on a break during “Bye Bye Birdie”?
Dude's got an axe! He's gonna chop up movie posters! Aaaaahh! Lionsgate has overlayed images of scary, animal-masked killers on posters for some of its non-horror releases—such as Tyler Perry's Temptation and Peeples, and the Robert De Niro vehicle The Big Wedding—to promote its upcoming slasher flick You're Next. If you look at the posters, you can see a ghostly maniac poised to strike. It's a pretty freaky effect. Some folks might run screaming from theaters as fast as they can. If they've just watched Temptation and The Big Wedding, they definitely will.You know what's really scary? Lionsgate is releasing two Tyler Perry films this year. Aaaaahh! Via Vulture. Images via Collider and Bloody Disgusting.
NBCUniversal restructured its broadcast, cable and digital ad-sales teams under Linda Yaccarino earlier this year with the intention of making it easier to mix and match its portfolio. Yet it presented its digital offerings in a separate presentation from its network upfronts.
NBCU isn’t alone. Though “cross-platform integrations” and “360-degree solutions” are talking points at the upfronts — the time when TV networks secure advertising commitments for the fall season — most media sellers don’t seem to be walking the walk when it comes to presenting them. They are often showcasing digital, cable and broadcast options separately to advertisers.
Evidence the NewFronts, an effort by purveyors of digital video and other digital ad inventory to compete for TV dollars by mimicking the annual upfront negotiations, which kicks off this week.
Awhile back an elderly relative of mine told me about an outing she went on. She belongs to a senior center, which organizes trips to nearby restaurants for regular group lunches. One time the bus full of seniors arrived a bit early, so they were able to witness the restaurant staff mid-prep. From a distance, they saw waitresses frantically removing the salt-and-pepper shakers from all the tables where the group would be seated.
Why? I asked.
“Well, senior citizens are on fixed incomes and they like to … borrow things,” my relative explained.
(TrendHunter.com) The Des Hommes et des Chatons blog has hit upon the frankly genius idea of pairing cats with models. What makes it even better is that the cats are very cute and the men are all very easy on the eyes….
(TrendHunter.com) This graphic compares the classic Barbie doll body to that of an average human female and guess what ladies, the news is good! Although many might crave Barbie’s tiny proportions, this study finds…
Principalmente quem já colecionou latinhas sabe: lata promocional existe há muitos anos. Mas nos últimos tempos, brincar com a cara/cores das latinhas está virando uma eficiente ferramenta de marketing e principalmente buzz.
Mudar a lata gera fotos nas redes sociais e abre novas conversas o tempo todo. Ações como os nomes nas latas de Coca-Cola Zero (que rendeu até vídeo espontâneo do Porta dos Fundos), a lata azul do Guaraná Antarctica pra comemorar 10 milhões de fãs, a lata da Patrícia Bonaldi para Guaraná Zero, entre outras, mostram um pouco esta “tendência”.
E pelo que foi publicado no Instagram oficial da marca, a Coca-Cola está lançando novas latas que brincam com as cores do Brasil e alteram bastante o produto.
Each year, for Ad Age’s Agency Issue, Creativity rounds up the talent you should definitely be keeping tabs on. Among the picks for 2013, you’ll find the team that helped turn Tide into a Super Bowl champion with a nacho stain; the Belgian duo behind the buzziest event marketing; and the pair who helped Dove once again go viral for challenging women’s perceptions of beauty.
There’s also an inspiringly resourceful digital devotee who achieves advertising magic with even the most meager of budgets.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
