Hasta La Creative!

Wolfgang Büchner, the former top editor at the newswire Deutsche Presse-Agentur, will work at integrating two highly autonomous enterprises.

(TrendHunter.com) If you like dessert that combines classic cookies with sweet and decadent filling, you will love these generously stuffed cookie sandwich creations. Enjoying a cookie sandwich is a wonderful thing,…

Don’t worry, worried tipsters. Though they left TBWA\Chiat\Day LA rather quietly, we’re getting word from sources in the know that there was nothing sinister going on regarding the departures of group creative directors/significant others Becca Morton and Gage Clegg. But yes, we have received confirmation that Morton and Clegg, art director and copywriter by trade, respectively, have left Chiat LA after spending nine years with the agency (as well as with its innovation studio, Let There Be Dragons), where they worked on past and present accounts including Visa (remember the 2008 spot above?), The Grammys, Johnson & Johnson, Pedigree and Southwest.

Now that sources tell us their last freelance work with said agency is in the can, which may explain why their departure was a bit subtle, the pair has struck out on their own as you can see in their most recent LinkedIn update. Here’s an excerpt: “We love coming up with ideas, solving problems, finding solutions and making things that are smart and simple and beautiful. We don’t so much love meetings and politics and not ever being able to go on vacations and such, so have decided to enter the wild and wolly world of freelance.”

Morton and Clegg started out as senior art director and copywriter, respectively, before eventually getting bumped up to GCDs at TBWA C\D LA two years ago.

New Career Opportunities Daily: The best jobs in media.

The new campaign is primarily digitally based and builds on the fact that many new readers first learn about the magazine from a professor or parent.

Fujitsu Laboratories, uma multinacional japonesa com foco em tecnologia de informação, desenvolveu uma interface que detecta os dedos do usuário e o que eles estão tocando, criando um sistema interativo e touchscreen usando objetos do mundo real.

O sistema construído não usa nenhum hardware especial. Consiste apenas em um dispositivo simples de webcam e um projetor. Suas capacidades são extrapoladas usando uma tecnologia de processamento de imagem. Com isso, informações podem ser importadas de um documento, apenas selecionando as partes necessárias com os dedos. Essa tecnologia mede a forma dos objetos e automaticamente ajusta as coordenadas do sistema para o que a câmera e o projetor estão captando. Assim, é possível coordenar a tela calibrada através do toque.

Para detectar o toque de forma certeira, apesar da câmera de baixa resolução, o sistema compensa no processamento de imagem, lendo a ponta do dedo captada com muita precisão. Se um único pixel se move, a altura muda em 1cm.

O sistema combina operações analógicas com dispositivos digitais.

O aperfeiçoamento da tela touchscreen e a integração entre o que é online e o que está no mundo real é uma constante nos projetos tecnológicos com um passo no futuro.

Na mão, se combina um orgão de manipulação, de conhecimento e de comunicação. Ela age, conhece e se comunica. E é daí que vem o insubstituível tato daquilo que é offline, pois o toque nos permite não apenas aprender as coisas do mundo, mas o sentido delas.

O projeto ainda está em fase de testes, mas a empresa pretende iniciar as vendas comerciais em 2014.

Post originalmente publicado no Brainstorm #9
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Anheuser-Busch InBev, which continues to battle a former employee over charges that its beers are watered down, is using some current employees in a TV campaign touting the quality of Budweiser.

The ads feature A-B InBev’s head brewmaster, Pete Kraemer, as well as five regional brewmasters in a back-to-basics approach that seeks to put faces behind the brand while promoting an app that gives drinkers more information on how their individual beer was made. The The Track Your Bud, which was launched last year, links each beer to its origins, including ingredients, by using the “born on date” on the bottle or can.

The ads include plenty of closeups of ingredients, as well as testimonials by the brewmasters. “I have dedicated my life to making sure that beer will be perfect,” St. Louis-based Mr. Kraemer says in one of the spots.

Continue reading at AdAge.com