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When McDonald’s rolled out its McCafe lineup, it was going after Starbucks. But it has a new rival now: Subway.

According to people familiar with the situation, McDonald’s views its upcoming McWrap as a “Subway buster,” a product that is capable of taking share from the sandwich chain and others of its ilk. McDonald’s also views the new product as its biggest launch of 2013 and its biggest brand opportunity since McCafe, these people said. Though the McWrap is available in some locations already, it’s believed the official national launch will be within the next few weeks and will include a major national marketing push.

Though McDonald’s views this as its biggest brand opportunity since McCafe, it’s unclear how much the marketer will spend promoting it. The introduction will likely receive more ad spending than other products this year, but in all likelihood it won’t hit the spending heights of McCafe, which was an entire product platform. The year McCafe launched, McDonald’s spent upwards of $129 million in measured media in the U.S., according to Kantar. McCafe was said to be McDonald’s biggest rollout in nearly 30 years.

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Many jobs today require technology skills, and job seekers who don’t go online miss opportunities.

Telecoms operators EE, O2 and Vodafone have invested “tens of millions of pounds” in new joint venture Weve in an attempt to better position themselves against the likes of Facebook and Google in the emerging new mobile space.

Ad Age’s Brand Chatter Chart uses data from Twitter’s Bluefin Labs to reveal which marketers are surging on Twitter and whether their TV campaigns are responsible — or whether it’s something else. Sheila Murphy Seles, marketing manager for B2B at Twitter, explains the latest chart.

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Kimberly-Clark is in talks with a handful of PR agencies as the company reevaluates its communications needs, Ad Age has learned.

The Texas-based marketer doesn’t have an agency of record currently, and it’s not immediately clear how these talks might impact the company’s agency-relationship structure. Executives familiar with the matter have said that the company is looking for corporate communications support.

The company –which is the maker of Huggies diapers, Kleenex tissues and Kotex feminine care products — spent $304.6 million on measured media in the U.S. in 2012, according to Kantar Media.

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