Mar
21
Henry Bushkin, Johnny Carson’s Lawyer, Is Writing a Book
Posted in: UncategorizedThe lawyer, Henry Bushkin, describes himself as Carson’s learpiece, mouthpiece and running buddy, among other things.
Mar
21
100 Macho Manly Beards – From Lincoln to Hobo Lookbooks, Nothing is Manlier than a Bushy Mane (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) I urge you exercise extreme caution when checking out this collection of the most manly beards that the world has to offer. Just looking at these masterpieces of testosterone-infused facial hair…
Mar
21
Major China Websites Plan Blackout To Mark Earth Hour
Posted in: Uncategorized
Several major Chinese websites will “go dark” in observation of Earth Hour this Saturday night, as homes and businesses around the world turn off lights for an hour to promote energy conservation.
It’s an idea developed by BBH China for World Wildlife Fund China. Johnny Tan, BBH China’s executive creative director, said the project stemmed from a desire to get more people participating in Earth Hour and the larger Earth Week campaign.
“We want to make sure we give people a great experience and make them feel like they’re part of something,” he said. “We want this to be purposeful and not just a gimmicky thing.”
Mar
21
Postal Service Can’t Cut Saturday Delivery, U.S. GAO Says
Posted in: UncategorizedThe U.S. Postal Service doesn’t have the legal authority to cut Saturday mail delivery as Postmaster General Patrick Donahoe has said it will do, the Government Accountability Office said today.
The service is bound by law to deliver mail six days a week, and is incorrect that a temporary measure recently used to fund U.S. government operations released it from that requirement, the GAO said in a letter to Representative Gerald Connolly, a Virginia Democrat, who requested that the watchdog agency look at the matter.
Some weekly magazine publishers have been exploring alternate delivery methods so the plan to cut Saturday mail delivery wouldn’t put another day in between them and their readers.
Mar
21
George Lois Hates Mad Men, but Loves Madhouse
Posted in: Uncategorized
If George Lois has yet to prevail upon you how much he hates Mad Men—and he's done so a number of times in the past few years, even though Don Draper was supposedly modeled on him—allow the 81-year-old advertising legend to do so in the video below. And then let him pitch you, somewhat randomly yet quite sincerely, on the talented folks at NYC editing company Madhouse. So, he hates Mad Men, but he loves Madhouse. Got it?
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Mar
21
Números atualizados da Guerra dos Navegadores: Google Chrome lidera disparado na América do Sul
Posted in: UncategorizedDisputada majoritariamente por quatro oponentes, a Guerra dos Browsers ganhou novos dados com o mais recente estudo lançado pelo Pindgom.
Internet Explorer e Firefox continuam perdendo terreno, abrindo espaço para o Google Chrome dominar em quatro continentes. São números que seguem tendência do ano passado, baseados em estatísticas de mais de 3 milhões de sites.
Num cenário global, o Chrome subiu de 31% para 37%, mas impressiona mesmo é o domínio no nosso continente. Segundo a pesquisa, o navegador do Google responde por 59% da navegação na América do Sul, sobrando 20% para o IE e 18% para o Firefox.
Depois de passar bons anos com o Firefox, migrei integralmente para o Chrome desde 2009 e sou fã da ferramenta. Poderia até dizer que a evolução técnica do browser do Google explica essa popularização, mas não tenho dúvidas de que outro departamento é o grande responsável pelo crescimento meteórico: marketing.
Confira a pesquisa completa do Pingdom.
Post originalmente publicado no Brainstorm #9
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Mar
21
22 Tough Tyvek Paper Products – From Construction-Inspired Couture to Tattoo Paper Jewelry (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Those who say the future of paper is absolute have not had the pleasure of discovering the wonders of Tyvek paper products.
A durable woven paper material, Tyvek is flexible and textured like paper,…
Mar
21
Advertising Jobs: Mullen, BrightRoll, KD+E
Posted in: Uncategorized
This week, Mullen is hiring a vice president/senior director of new business, as well as an art director. Meanwhile, BrightRoll needs a campaign manager, and KD+E is on the hunt for an account manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
- VP/Senior Director, New Business Mullen (Winston Salem, NC)
- Art Director Mullen (San Francisco, CA)
- Campaign Manager BrightRoll (San Francisco, CA)
- Account Manager KD+E (New York, NY)
- Account Supervisor Draftfcb (Chicago, IL)
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Mar
21
Flipsides: Could Lululemon Come Out Ahead After See-Through Yoga Pants Recall?
Posted in: Uncategorized
Lululemon’s Recall Is Only Its Latest Quality Question
The yogawear marketer Lululemon Athletica reported financial results Thursday morning that beat Wall Street expectations — but said its recall of too-sheer black yoga pants cost it revenue of $12 million to $17 million in the first quarter and will erase another $45 million to $50 million this year.
It may also have a more lasting impact. By now many people, yoga practitioners and otherwise, know about the recall of Lululemon’s signature Luon line because the pants revealed too much of their wearers. To give credit where credit is due, Lululemon responded to the quality issue quickly and across all channels. And there may have been no other choice. But the recall has led to a shortage of a flagship product, forcing consumers to look to the competition while this issue is addressed.
Mar
21
2013 Sony World Photography Awards: Afrometals, crimes and Cossak’s bootcamps
Posted in: Uncategorized
As usual in this kind of international photo competition, there’s a couple of winning shots about Palestine, some portraits of magnificently coiffed people, plenty of violent deaths, prisoners living in dire conditions and almost half of these talented photographers are Italian. I’m very impressed by the Afrometals series, btw continue
Mar
21
Chromatic Building
Posted in: UncategorizedL’artiste néerlandais Peter Struycken a imaginé sous le Netherlands Architecture Institute une série étonnante de montants en béton colorés par des lumières, permettant de proposer une œuvre d’art de 170 mètres de long. L’ensemble est à découvrir en images et en détails dans la suite de l’article.
Mar
21
Crenvi – Casa de Recuperação Nova Vida: Weed, Cocaine, Heroin
Posted in: Uncategorized
“Addiction is a chain reaction.”
Advertising Agency: Bronx Comunicação, Brazil
Creative Director: Alexandre Silveira
Copywriter: Luiz Destri
Art Director: Fabrizio Cristo
Photography: Ernst Photography
Illustration/Production: Magma Image
Approved by: Thiago Aguilar Massolin
Mar
21
As We Start Doing Everything With Smartphones, Will Publishers Find Room?
Posted in: Uncategorized
Magazine and newspapers will face some stark difficulties as consumers turn ever more often to their smartphones, leading publishers and editors said in London on Thursday during a panel on the final day of Advertising Week Europe.
“The smartphone is so connected to you as a person, and everyone’s got their favorite apps, so the challenge for us as media owners is to have ownership inside that space, and to make sure that you’re one of the things consumers want to look at,” said Kerin O’Connor, CEO of The Week. “When you’re bored, do you want to play Angry Birds or read the Economist?”
Mobile media, however, is simultaneously opening vast new pathways to consumers, argued John Micklethwait, editor-in-chief of The Economist. The problem so far is the ad experience, with small screens allowing only very small ads.
Mar
21
How Did Amazon End Up Selling T-Shirts With Ridiculously Offensive Slogans?
Posted in: Uncategorized
Amazon has taken some heat for offering T-shirts with extremely offensive, upsetting slogans—"Keep calm and rape a lot," "Keep calm and grope a lot," "Keep calm and knife her"—from a merchant called, appropriately enough, Solid Gold Bomb. The T-shirt maker apologized profusely and deleted the shirts, claiming the phrases were automatically generated by a computer script from thousands of dictionary words. It's tough to fathom how language referring to raping and groping could find its way via algorithm onto $20 T-shirts playing off England's "Keep calm and carry on" World War II mantra. Yet I doubt the company would try such a boneheaded stunt for publicity. (After this fracas, it might not survive.) Most media coverage has portrayed the episode as a complex, cautionary tale of technology gone awry, pointing out the need for greater human oversight in our age of cost- and labor-saving automation. Fair enough. It's not like the machines could comprehend such phrases. But if they could, it would mean only one of two things: it's their idea of a sick joke, or they're taunting us about the rapey, knifey tech-mageddon to come.
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Mar
21
Magazines Feeling More Optimistic This Spring, With Help From Beauty and Auto
Posted in: Uncategorized
There’s a little more optimism in the offices of magazine publishers this spring.
After struggling their way through 2012, many titles are enjoying ad page increases in the early months of 2013, and not just the fashion magazines that typically turn out thick March editions. And ad pages across all monthly magazines from January through April declined, but only by 0.9%, according to the Media Industry Newsletter — an improvement from the 5.6% decline seemed in the period last year.
“It’s been a hard few years for print, but our research shows consumers love their content,” said Brenda White, senior VP-publishing activation director at Starcom USA. “We know consumers still like the experience of going through the pages of a magazine and not only looking at the content, but also looking at the ads.”
Mar
21
HSBC Creates a Minting Carnival for Hong Kong Rugby Fans
Posted in: Uncategorized
Rugby players, together with a colorful cast that includes showgirls and sailors, help out at an underground mint in HSBC’s spot for its sponsorship of Hong Kong’s Rugby 7s, which kicks off this weekend.
The ad, by JWT London and directed by Ash Bolland, is running in the stadium and online. It promotes a commemorative medallion created by HSBC for the fans at 7s as well as capturing the carnival atmosphere of the event. HSBC has minted 10,000 of them and they are exclusively available to fans in the HSBC 7s Village.
Last year, the agency created another fun spot for the 7s that was inspired by the tradition of spectactors wearing costumes to the event. Check it out on Creativity-Online.com, and follow @creativitymag on Twitter for more great work.
Mar
21
‘Tonight’ Show Expected to Return to New York, With Fallon
Posted in: UncategorizedAn always-fractious changing of the guard on the late-night show will this time be accompanied by a change of scenery.
Mar
21
Target Taps MillerCoors Alum to Lead Brand, Category Marketing
Posted in: Uncategorized
Target has tapped Rick Gomez, an alum of MillerCoors and PepsiCo, as its senior VP-brand and category marketing.
Mr. Gomez will lead marketing for all merchandise categories and brand initiatives, such as exclusive artists and licensing, as well as creative collaborations. He will also oversee multicultural marketing and Target’s owned brands, which include Archer Farms and Up & Up. He fills the role vacated by Will Setliff last year.
Most recently, Mr. Gomez was VP-marketing at MillerCoors, reporting directly to CMO Andy England.He was appointed to that role in 2011 and charged with bolstering the brewer’s premium light business and putting a new focus on multicultural marketing. Prior to that, Mr. Gomez spent 18 years at PepsiCo and Quaker Oats.
Mar
21
Nobody Really Cares About Your Brand
Posted in: Uncategorized
Here’s a humbling exercise for today:
1. Unschedule your next meeting (you know you want to, anyway).
2. Leave your office building and find your way to a populated area.
Mar
21
20 Heavy Metal Menswear Styles – These Heavy Metal Fashion Looks are Inspired by Hardcore Rockstars (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) There’s no harder way to roll than by rocking some heavy metal fashion. These eye-catching styles include such aspects as skulls, leather, spikes and a lot of denim.
The best way to find…
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