MediaCom, Mindshare, MEC, MG OMD and Carat have entries on the newly announced shortlist of this year’s planning awards, a joint venture between Clear Channel and Brand Republic, along with outdoor specialists Rapport, Posterscope and Kinetic.
Scripps Networks, the owner of the Food Network and half of UKTV, has begun a global repositioning of the Travel Channel, aligning it closer to the Scripps brand and reinvigorating its schedule.
E já que o cinema é sempre uma rica fonte de inspiração para o mercado publicitário, vale o registro de Mrs. Robinson, filme que a 72andSunny criou para divulgar um hambúrguer com molho de bourbon da rede Carl’s Jr.
Inspirado em The Graduate – que aqui no Brasil foi lançado como A Primeira Noite de Um Homem -, o filme recria a cena clássica em que uma charmosa Anne Bancroft tenta seduzir um assustado Dustin Hoffman, levando à famosa frase “Sra. Robinson, você está tentando me seduzir?”.
Aqui, Anne Bancroft é substituída por Heidi Klum, que talvez nunca tenha comido um hambúrguer na vida. E provavelmente deve ter continuado assim, visto o efeito sonoro da mordida e a boca claramente vazia durante a “mastigação”. E enquanto o narrador diz que o novo hambúrguer vai “fazer de você um homem”, uma legenda quase imperceptível diz que “não há garantias de que isso vá fazer de você um homem”.
Post originalmente publicado no Brainstorm #9
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The San Francisco Chronicle has launched a paywall around its premium content as it becomes the latest major US newspaper to make the leap to paid content.
The BBC is to launch ‘Car Share’, the Peter Kay sitcom, on iPlayer, to encourage more viewers to explore the free catch-up radio and TV service.
Rabbis around the world just collectively shuddered, but the conservative kids who struggle to sit through a Passover seder have something unique to look forward to. The Haggadah, the prayer book that tells the story of Passover, has just been remixed by Nathan Phillips, a senior writer at SS+K. You may be familiar with a Lena Dunham ad he wrote and directed for Barack Obama‘s reelection campaign last fall. Now, with the help of Art Director and shiksa Jessica Stewart, Phillips has unleashed a cool, creative affront to Jewish grandmothers: Bob Marley Passover.
Yes, Bob Marley Passover…as in, Bob Marley Passover. So brazen, it just might work. You can see the project site and download the haggadah here. Don’t forget to #BobMarleyPassover, which is further evidence that hashtagging has gotten way out of hand. But the haggadah itself is legitimate, if not light-hearted and full of a sense of humor bound to clash with almost anyone over 30.
New Career Opportunities Daily: The best jobs in media.
Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO.
Mr. Eichmann will oversee all operations except for tech and product teams for existing revenue streams around retail, travel, and classifieds categories. A different team will oversea revenue for auto and financial services categories, which the company is looking to break into.
In an interview, Mr. Eichmann admitted he wasn’t familiar with the company when it first approached him, but he said he quickly became impressed with its technology, as well as its growth.
Dando continuidade à longa tradição de diretores conhecidos dirigindo comerciais de perfumes de marcas famosas, com histórias que a princípio não precisam fazer nenhum sentido, desde que tenham um visual bacana, a Prada resolveu apostar suas fichas na parceria Wes Anderson + Roman Coppola para o filme da nova fragrância Candy L’Eau.
Por enquanto foram divulgados apenas teasers de 12 segundos, estrelados pela modelo e atriz Lea Seydoux. A trama inspirada em Uma Mulher para Dois, de Truffaut, coloca o trio em situações cotidianas, como uma ida ao cinema, uma festa de aniversário e a garota se arrumando no salão de beleza – momento em que ela questiona por quanto tempo os três poderão ser felizes juntos. A resposta: isso importa?
Os filmes até que funcionam bem sozinhos – lembrando que são comerciais de perfume -, mas rola uma curiosidade de ver essa história completa, sendo contada do começo ao fim.
[ATUALIZAÇÃO] Aqui, o filme na íntegra.
Post originalmente publicado no Brainstorm #9
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Britain’s retail sector will receive a £1.8bn boost over a year after the “universal” arrival of 4G, according to research by Conlumino retail analysts.
Coup de cœur pour la photographe Helga Laufey Guomundsdóttir qui nous propose de superbes clichés de la région « Landmannalaugar » située près du volcan Hekla, dans le sud de l’Islande. Des paysages magnifiques et une vue très impressionnante, à découvrir en détails dans la suite de l’article.
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| THE ORIGINAL? BMW Mini Countryman – 2010 Source : Cannes Archive Online, Agency : BCube Milan (Italy) |
LESS ORIGINAL : Skoda Octavia – 2013 Source : Nuwave-Marketing Agency : La Chose Paris (France) |
Although TBWA\Hunt\Lascaris is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. So, to get our clients’ attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. We created intricate pieces of paper art, transforming our client’s briefs into multi-dimensional design pieces. We then sent our clients’ briefs back to them, proving that TBWA\ Design can do amazing things with their briefs. Our campaign was a huge success. The design studio received their first new brief from our client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks.
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Directors: Matthew Brink, Adam Livesey
Art Director: Jade Manning
Copywriter: Vincent Osmond
Creative Director: Sacha Traest, Mike Groenewald
Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, jason Fieldgate
Typographer: Hazel Buchan
Photographer: Graeme Borchers, Des Ellis
Account Manager: Vanessa Maselwa
Director: Brett de Vos
Sound: Cut and Paste, Opus
Production: Craig Walker, Simone Allem, Ingrid Shellard, Gillian Humphris
Advertising revenue at the Mail Online has increased by 59% year on year, in the five months to the end of February 2013.
Advertising Agency: BBH, London, United Kingdom
Creative Directors: Matt Doman, Ian Heartfield
Copywriter: Dan Morris
Art Director: Charlene Chandrasekaran
Agency Producer: Matthew Towell
Director: Benito Montorio
Production Company: Blink Productions
Nestle has been forced to recall some of its Kit Kat chocolate range after small pieces of plastic were found in products.
Blockbuster has been sold to restructuring specialist Gordon Brothers Europe for an undisclosed sum in a deal that will save 2,000 jobs and 264 stores.
Alexander Dueckminor basé à Munich, plus connu sous le nom The Crystal Beach, a imaginé ce clip visuellement impressionnant illustrant le morceau « Don’t Let Me Go » de Ruckazoid. Une création hypnotique en noir & blanc nous plongeant dans un univers futuriste à découvrir dans la suite de l’article.
(TrendHunter.com) Everyday there are exciting, new and innovative military accessories that hit the marketplace. Most are extremely handy and practical devices that men and women would love to get their hands on,…
Late last week, we received a few tips that Optimum would no longer be working with Mother, the latter of which was tapped nearly a year ago to work on a rebranding assignment for the former that eventually culminated a few months later into this. Well, slow down tipsters. A spokesperson for Optimum parent company Cablevision has clarified the brand’s agency relationships with this statement:
“Cablevision does not employ a traditional ‘agency of record’ structure, rather we work with a variety of different agencies at any given time. We expect to work with Mother NY as we continue to evolve the Optimum brand.”
If you recall, Mother’s most recent work for the brand, which includes the clip below starring crooner Michael Bolton, launched just a couple of weeks ago.
Along with Mother, which of course has now taken the creative helm for Burger King, Optimum’s agency roster has included the likes of fellow NYC shop, Gardner Nelson & Partners.
New Career Opportunities Daily: The best jobs in media.
News International and other publishers using paywalls should replace them with web pages offering a choice of video ads, according to Pierre Chappaz, the co-founder and chief executive of European ad platform Ebuzzing.
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