Hasta La Creative!

Should advertisers pay for viewers whose their commercials as much as a week after they air? The answer may not come for a year or more.

In remarks to investors at a conference Monday evening, CBS CEO Leslie Moonves suggested the debate between TV networks and advertisers over the push to make “C7” — or ratings measuring how many TV viewers see ads as much a seven days after they originally air — the standard for discussions of TV-ad pricing could be tabled until 2014.

“I don’t know if it happens this quickly, but it will happen within a year. It’ll happen within a year,” Mr. Moonves said.

Continue reading at AdAge.com

Our favorite economic-development ads this week come from Eastern Poland—a region in which you simply must invest, lest you ruin your child's life forever. Somewhat more cryptically, the campaign also suggests that your therapist will also be super pissed if you miss the Eastern Poland boat. Also, your father-in-law—who's presumably just looking out for his little girl. Check out the other ads from the series below. Via Slate.

All you ad agency kids thinking your “Harlem Shake” knock-offs and “Call Me Maybe” lip-syncing is so original, think again.

Ogilvy & Mather beat you to the punch by about thirty years with this amazing promotional clip it made back in, it seems, 1982. It begins with a swelling Broadway-style tune, in which a few agency newbies wonder songfully what this next step in their career will bring as they take lunch in the agency cafeteria.

Sample lyrics include:

Continue reading at AdAge.com

(TrendHunter.com) In preparation for Spring, today’s top trends hone in on the most coveted fashion looks and styles and floral couture is one that jumps out in every area from shoes, to ensembles to the pages…

Gannett hosted its first-ever upfront presentations to advertisers on Tuesday morning, as it looks to woo sponsors who may still view the company as an old-school newspaper brand.

Gannett joins other traditional print-media companies, like Dow Jones and Conde Nast, who this year are joining the digital NewFronts, a series of presentations made to marketers by big digital players just before the broadcast networks stage lavish entreaties in advance of upfront haggling, to showcase their wares and make a play for those TV ad dollars.

Gannett, whose portfolio includes USA Today, 23 local TV stations and online sites like CareerBuilder, talked up its reach among local communities as well as its video assets. The message: today’s Gannett is focused on connecting its audiences to help advertisers create deeper connections and drive greater sales.

Continue reading at AdAge.com

Durante dez dias, a ilustradora Cecilia Beaven vai praticamente morar em um outdoor instalado na Cidade do México. Atendendo pedidos através do Twitter, ou se inspirando com as mensagens, ela desenha na placa dia e noite.

A ação é da marca de papelaria Scribe, que está documentando a arte no site scribebillboard.com, além de realizar streaming ao vivo. Para participar, basta publicar um tweet com a hashtag #ScribeBillboard.

A criação é das agências Viva! e La Doblevida.

Post originalmente publicado no Brainstorm #9
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Nothing like a little beat-dropping to wind down the day. So, let’s let Montreal native and renowned producer/mixmaster DJ A-Trak (just watch this from 16 years ago) do his thing for a minute in a new Sid Lee spot for adidas Originals, which is part of a larger global campaign for the brand called “Unite All Originals.”

While the days of Daft Punk, Snoop and David Beckham joining forces in the name of geekdom may have long since gone, the party continues in Sid Lee’s world with the aid of A-Trak, retro visuals by French artist SoMe (who also directs the clip) and a horde of hip youths. And, thanks to the clever editing and digital production work from partners such as B-Reel Stockholm, the interplay between music and visuals provides for a fairly hypnotic experience. Hey, we’ll take this over the usual late afternoon stupor any day. Credits after the jump.

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