Hasta La Creative!

Marketers, have you let your old ads lie fallow?

Brands are increasingly finding innovative ways to give new life to their outdated billboards. The recycling of outdoor ads is becoming all the rage — the benefit being advertisers can do good for the environment, and maybe earn a little cash by repurposing them into something more useful than just plain old advertising.

Recently, Air France partnered with upcycled goods manufacturer Bilum on a limited edition series of bags and accessories made from the airline’s old billboards and used seatbelts. The collection features one-of-a-kind travel cases, wallets, laptop and cabin bags, priced from 69 to 285 euros.

Continue reading at AdAge.com

Advertising School: Miami Ad School, Miami, USA
Instructor: Monika Pobog
Art Directors: Dhiya Choudary, Arvindh Lochan
Copywriter: Alex Schwartz

The company said it would make Time Inc. an independent company after a deal with Meredith Corporation fell through.

O Facebook acabou de apresentar seu novo layout em evento na California, com foco em três aspectos: Destacar e enriquecer a navegação de forma visual; possibilidade de escolha de diferentes feeds, de acordo com o assunto desejado; e consistência da experiência mobile em múltiplas plataformas.

Mark Zuckerberg falou que acredita no futuro do Facebook como um jornal personalizado, que entende as preferências do usuário e permite a navegação através do que mais interessa. Além disso, o novo feed de notícias leva em conta o conteúdo produzido por amigos e familiares.

Pelas imagens apresentadas no evento, me parece uma mudança bem ousada para uma empresa que não parava de criar novas formas de mostrar publicidade na tela do usuário. O visual foi totalmente limpo, com tudo o que é secundário agregado em uma barra lateral.

É sem dúvida um bonito e importante redesign, que privilegia o conteúdo e a experiência do usuário. Resta saber como os anunciantes serão afetados pelo formato. O novo design começa hoje na web, e nas próximas semanas será introduzido nas plataformas mobile.

Assista o vídeo abaixo que apresenta mais detalhes do novo layout. Nesse outro vídeo, a equipe da rede social explica o processo de criação.

Post originalmente publicado no Brainstorm #9
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The company’s efforts to create an Internet radio service to compete with Pandora has been delayed by licensing negotiations with music companies, according to a number of people briefed on the talks.

Attending SXSW can be a whirlwind of live performances, big announcements, and networking. Keeping track of what’s going on can be a challenge even for the most connected individual.

We offer five suggestions for attendees that want to know about the latest social buzz before the crowd:

1) Read the Mashable “newspaper” – It’s surprisingly one of the more helpful things you can look at if you want to know what’s happening at the festival, what people are talking about, and more. It’s an ironic “newspaper” handout that Mashable prints and distributes by the thousands.

2) Use Management Tools (Viralheat, Hootsuite etc) – One of the best ways to see what people are saying about SXSW at any given time is through a social keyword search. Whether you care about concerts, the party scene, or which panels were most hated, just set up the right keywords and get a good idea of what people are saying in real time.

3) Word of Mouth – It may seem odd to engage in non-smartphone communication, but what people are saying in person can be very helpful. Going with the flow, hanging out with friends, and hearing the latest gossip is a time-tested way of finding out the latest buzz.

4) Plancast/Eventbrite, Facebook/Twitter – Use your social media mix. Everyone uses different sites online and each of them can help you determine what’s happening and what’s being talked about.

5) Check in on Foursquare – It was invaluable last year in terms of knowing where friends are located in real time so you can easily meet up to share the news.

Despite the serious business that is discussed and all of the news announcements, SXSW is supposed to be fun. So conduct your search for the latest buzz with a sense of adventure, and use a blend of old-school and new-school social tactics to make friends and enjoy yourself while you stay informed.

Découverte de Ronit Bigal qui est une artiste israélienne qui a imaginé ces superbes clichés et cette série réunie sous le terme de « Body Scripture II ». Reprenant des passages de la Bible écrits sur le corps humain, ces images nous montrent ainsi des courbes et des calligraphies telles des paysages abstraits.

Writing in Advertising Age, David Berkowitz, vp of emerging media at 360i, say we shouldn’t be looking for The Next Big Thing this year during SXSW. And he’s right. SXSW has become so big that it is nearly impossible for any one company to stand out. But, as David argues, seeking the next big thing isn’t why you should attend SXSW.

You should attend SXSW to connect with those in your industry who are doing interesting, albeit not earth shattering things, that you can learn about and perhaps put to use in your own business.

As we have written a couple times before, SXSW is no longer a geek fest where computer nerds congregate to discuss the latest trend in coding. Oh that still happens but it’s been dwarfed by the preponderance of large brands and agencies who have “discovered” SXSW and decided its an event they simply can not miss. And there’s nothing wrong with that.

From Sony to Samnsung, to Chevrolet to Pepsi and many, many more, the Austin Convention Center and surrounding areas in years past have been and will continue to be plastered with some of the most elaborate brand sponsorships we’ve ever seen. Yes. SXSW is no longer the geekfest it once was. And as we’ve said, it’s been heading away from that cute little anachronism for some time now.

Some argue this is a bad thing. Let them. They are wrong. OK, well everyone has an opinion but SXSW is long past the point when a bunch of programmers would sit around and discuss the best method of coding. It’s a full on marketing bonanza. Fueled with the proliferation of social media and its percolation into every aspect of marketing and advertising, SXSW – at least Interactive (there’s Music and Film too) – is 100 percent branded, sponsored, underwritten and owned by brands.

And that’s not a bad thing. Did you know SXSW has become more than twice as big as the Cannes Lions Festival? And for good reason. Today, marketing is much more about technology, process and function than it is about who designed the prettiest picture.

And to Berkowitz’s point, keeping your eyes open for interesting people and panels, not a big breakout, is a far better way to experience SXSW. With so many people in the marketing world in attendance, you never know who you will bump into and what conversation will transpire. And that’s the new beauty of SXSW. Not Foursquare. Not Twitter. Not Highlight. No. It’s about connecting with the thought leaders in our industry and learning all you possibly can.