Hasta La Creative!

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for the next year? This guide from HubSpot aims to serve as your navigation system into the world of marketing in 2013.

Download this report now to gaze into the marketing crystal ball and uncover what marketing will look like in 2013.

(TrendHunter.com) Those looking to deck out their interior decor with some simple yet chic shelving designs will absolutely adore these minimalist book stands, which are both practical and aesthetically pleasing….

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari e Rafael Ancara ressuscitam o formato do AntiCast Expresso, como forma de comemoração dos 100 programas já lançados. Seguimos o formato “clássico” do Expresso: recados, leitura de comentários e eleição de Troll da Semana, tudo acompanhado de uma trilha sonora de alto gabarito, com o bônus comemorativo de participação de alguns ouvintes. Descubra nesse programa: Street Fighter é melhor que Mortal Kombat? O Sub-Zero é melhor que o Scorpion? E quanto ao Ken x Ryu? O mundo está para acabar? O Beccari é realmente tão chato? Como se proteger de índios canibais? Você nunca ouvirá um AntiCast tão relevante (e aleatório).

>>0h01min15seg – História cotidiana aleatória
>>0h03min35seg – Recados
>>0h13min00seg – Leitura de comentários e participações dos ouvintes
>>1h22min22seg – Resultado promoção do livro da Luciana
>>1h23min23seg – Nova promoção

Links
Braincast 49 – O Poder do Discurso (participação do Beccari)
Cabine Celular – Oscar 2013, quem leva? (participação do Ivan)
ClicheCast 05 – Sou designer e não sei o que faço, Parte 1 (participação do Beccari, Ivan e Ancara)
Antilog do Bruno: Briefing 04 – Mudança de escopo
Prefiro Baudrillard #06 – Cinquenta meio-tons de puro bom gosto
E-mail da Luciana Martha (para quem quiser pedir uma cópia do seu livro):

Assine o Feed do AntiCast que é feed.anticast.com.br

SoundCloud
https://soundcloud.com/anticastdesign

iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br

Redes Sociais e Contatos
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign) ou nos envie um email no contato@anticast.com.br. Siga também o nosso irmão @filosofiadesign.

Post originalmente publicado no Brainstorm #9
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Découverte des projets conçus par le bureau d’architecture Herzog & De Meuron Architects qui ont dévoilé tout récemment leur dernier complexe situé en Suisse à Bâle. Ce « Convention Center » propose un nouveau hall, doté d’un design et d’un rendu incroyable à découvrir en images dans la suite de l’article.

In a simple cartoon circulated online, Jesus looks at Peter and says, “No, I’m not talking about Twitter. I literally want you to follow me.” This is an apt depiction of the competitive relationship that has existed between media and religion, summed up as: “I’m God. Turn off the media and listen to me.” If modern technologies were used to further the faith — be it an advertising campaign or a televised sermon — religious institutions possessed a stranglehold on the content using a top-down, paternalistic approach to communication.

Forcing followers into submission no longer works — this is as true for the Catholic Church as it is for consumer-packaged goods. As marketers have discovered, trying to manage a brand in the age of social media requires a certain amount of letting go and letting consumers — even religious ones — own a portion of the message. Pepsi learned this when it allowed consumers to compete to create a new flavor of Lay’s potato chips. In turn, it gave the winner 1% of the profits. Eight million people actively engaged in co-creating with the brand.

Evangelical churches, too, comprehend the value of co-creation. Lifechurch is a good example: It provides multiple ways for congregants to interact with the church and each other, including services in Second Life, a Bible app and daily online church services complete with a live chat feed where visitors can relate to each other or comment on the sermon — creating, in essence, a virtual pew. This church understands that the worlds of religion and media have converged, and integrating media into faith is fundamental, particularly for younger believers.

Continue reading at AdAge.com

(TrendHunter.com) Star Wars inspired cakes are the perfect way to commemorate the beloved series—even if the cakes only last a few moments before they are completely devoured by hungry Jedis.

The inspiration…

Advertising Agency: Digitas, France
Chief creative officer: Bridget Jung
Creative director: Nicolas Thiboutot : Fabien Mouillard
Art director: Chisato Tsuchiya
Agency Producer: Alexandra Marik
Production House: Frenzy Paris
Director: Simon Cahn
Music: Sparkle Studio

“Youdo stupidthings inagroup.”

Advertising Agency: JWT, Gurgaon, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Copywriter: Sayantan Choudhury, Sumeer Mathur
Art Director: Sumonto Ghosh

Jess Dunlap a tourné cette belle vidéo en time-lapse appelée Monolation. Visuellement très sobre, cette création propose des magnifiques images et des mouvements de caméras parfaitement maîtrisés. A découvrir dans la suite en vidéo, sur la musique « The Haunted Ocean » de Max Richter.

Advertising Agency: DDB, Bolivia
Chief Creative Officer / Copywriter: Henry Medina
Art Director: Crash Christian Morales
Client Team Director: Daniel Pastén
Account manager: Alejandro Berrendero