Hasta La Creative!

O site de perguntas e respostas, Quora, anunciou recentemente que está lançando um novo produto: plataforma de blog. Além de postar e responder perguntas, o usuário agora pode manter seu próprio blog dentro do Quora.

“O site é um poderoso sistema de distribuição para blogueiros porque os posts serão incluídos quando usuários pesquisarem perguntas, tópicos ou feeds personalizados” – Marc Bodnick, blog Quora

Quora pretende se tornar um lugar onde milhões de pessoas entram para aprender sobre algo e compartilhar o que sabem. Os usuários ativos estão em uma média de 30 mil visualizações mensais e 350 mil anuais. Os mais ativos, 90 mil visualizações mensais e 1 milhão anual.

As respostas no site muitas vezes se tornaram virais. Usuários ativos costumam postar parte de seus próprios blogs como respostas às perguntas, o que fez a startup investir nesse potencial.

Sabendo que 25% do tráfego para o site é mobile, o blog Quora também está disponíveis via aplicativo para iPhone, com editor de texto mobile.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The 2013 Coachella music festival is set to be one of the best in recent history and these hipster-esque photography finds will have you longing to get tickets. The so-called hipster subculture is…

Singletons’ rise to be the biggest consumer group is a shift brands must respond to, writes David Benady.

Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.

The Rugby Football League (RFL) has admitted the new season will kick off this weekend without a top tier sponsor, but said it believes 2013 will provide record commercial revenues.

(TrendHunter.com) Timberland footwear is most notably recognized for its classic tan boots. The outdoorsmen brand Timberland has been around since 1973, but has been in the business of boots and shoes for decades…

Constrained by budget, resources and lack of marketing leads, MAD (short for Marketing, Advertising and Design; a diploma offered by Chatsworth Medi@rt Academy) pulled a risqué, low-budget marketing stunt to raise awareness: by raiding the open houses of Temasek, Republic and Ngee Ann Polytechnics; and Lasalle and NAFA, during their recruitment drives. They gave free ice cream in exchange for “Likes” on CMA’s Facebook page – https://www.facebook.com/cma.academy. The stunt was an integrated, mobile digital activation where tablets and phones were used to gain on-the-spot “Likes”. Participants stood a chance to win movie tickets by posing with their maddest expressions, and getting as many “Likes” on their photo. All to direct traffic and engage new fans on the FB page for a viral movement. We were confronted by security, told to leave and were escorted out of the premises on many occasions. All because we’re MAD.

Advertising School: MAD School, Singapore

Advertising Agency: RKCR/Y&R, London, United Kingdom
International Creative Director: Brian Fraser
Copywriter Phil Forster
Art director: Tim Brookes, Lee Aldridge
Planner: David Murray

YouTube is planning the next phase of its development and is reported to be launching pay-per-view channels, which would see it challenge cable TV as well as streaming services such as Netflix and LoveFilm.

Sunchaser Pictures nous propose de découvrir avec cette vidéo un timelapse incroyable du ciel depuis les dunes Eureka dans le Death Valley National Park. Cette vidéo, tournée au Canon 5D et 7D et montée sur la musique de Moby « Stay Down », a été réalisée la nuit du 13 décembre 2012.