Hasta La Creative!

(TrendHunter.com) Givenchy designs have always been at the forefront of luxuriously elegant fashion.

Bringing together all of its successful collections into one list, the fashion house’s staying power…

Jessops, the photographic retailer, has today fallen into administration, marking the latest casualty to hit the nation’s high-streets.

Apple’s mobile business came under attack in the fourth quarter, with everyone from Business Insider Editor-in-Chief Henry Blodget to app-analytics firm App Annie declaring the beginning of the end of Apple’s reign as the preeminent platform in the app economy.

But don’t expect Apple’s lead to change anytime soon. Despite having fewer users than Android, iOS remains the dominant app platform in terms of revenue, and its users are still the most-valuable, highly sought-after device owners for marketers. In fact, Apple’s app revenue has grown year-to-year even though its U.S. market share remains relatively flat, suggesting that per user, Apple’s app business is stronger than ever.

According to data Ad Age collected from research firms App Annie, Gartner and eMarketer, Apple makes at least six times as much app revenue per iOS user than Google does from Android users.

Continue reading at AdAge.com

Much of what we see on reality shows is a sad representation of the human race, or at minimum, the sliver who doesn’t mind their inner most idiocy broadcast to the world. MTV’s The Valleys is no exception. But we’re not here to debate the finer points of reality TV programming. We’re here to share with you an MTV UK ad promoting the network’s The Valleys.

The ad has been lambasted by the UK’s Advertising Standards Authority which said, “Many of the interactions between individuals at the party were depicted with a sexual element and we considered that the overall tone of the ad was sexual.”

Indeed, the ad is filled with sexually-charged content such as a women juggling (flexing) her breasts, a girl grabbing her naked ass, a buy motorboating a girl’s breasts, two girls riding a stuffed sheep and a woman licking a guy’s nipples.

The ASA hasn’t banned the ad but they were not pleased with Clearcast which is responsible for approving ads for broadcast and claimed the ad would not be shown in children’s programming. Additionally, the ASA has informed MTV the ad should not air prior to 7:30PM.

Para comemorar a marca dos 10 milhões de fãs no Facebook, o Guaraná Antarctica lançou uma lata especial e limitada. A latinha azul já se encontra nos mercados e deve ser anunciada ainda hoje na fanpage da marca. São dez milhões de latas “camufladas” entre as clássicas verdinhas. Criação da DM9DDB e aprovado com o próprio Facebook. Curtiu?

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Y&R, Quito, Ecuador
Chief Creative Officer: Diego Perdomo
Creative Directors: Byron Salazar, Marco Salvador
Art Director: Marco Salvador
Copywriter: Byron Salazar
Account Executive: Diego Herrera

(TrendHunter.com) The McQ Pre-Fall 2013 collection for women is an intense and heavy fabric line-up. McQ is the sister brand to Alexander McQueen at a more affordable price point for a mass audience.

The 2013…

We All Share é o nome da nova campanha da Samsung para divulgar o aplicativo AllShare Play. Hoje à noite, durante a CES, um filme crowdsourced será apresentado ao público. No hotsite, os usuários são convidados a ajudar a Samsung na tarefa de contar uma história respondendo à questão “O que significa compartilhar, para você?”. As respostas podem ser dadas na forma de tuítes ou fotos no Instagram, que devem ser acompanhadas pela tag #weallshare e poderão ser acessadas a partir de um mapa – a pegada global film experience do projeto.

Na raiz da campanha está a proposta de mostrar como nos conectamos às pessoas utilizando o conteúdo – ainda que isso signifique compartilhar fotos de comida e gatinhos.

A ideia de um filme crowdsourced, entretanto, não é nova – One Day on Earth está aí para provar. Mas We All Share é uma forma interessante de divulgar uma ferramenta convidando as pessoas a contribuírem com textos e imagens, de preferência usando o AllShare Play, é claro. A criação é da Leo Burnett.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: M&C Saatchi, Stockholm, Sweden
Chief Executive Officer: Bjarte Eide
Executive Creative Director: Martin Cedergren, Patrick Dry
Strategist: Klara Eide
Post production: Heidesign
Retoucher: Johanna Karsten

(TrendHunter.com) Body modification artists are coming out with girly tattoos that shed new light on traditional designs. The ingenuity and beauty in these features reinforces tattoos as a legitimate art form and a…