Hasta La Creative!

Lessius Hogeschool Mechelen is convinced that interesting conversations start with interesting studies. To introduce students to these interactive postgraduate studies and simultaneously encourage more active social media participation, we came up with the Kloutbattle campaign. A virtual fight on Twitter to become the Mohammed Ali of online influencers.

Advertising Agency: Ogilvy, Brussels, Belgium
Creative Director: Sam De Win
Copywriter: Sam De Win, Wouter Huyghe
Art Director: Patrick Vermeylen
Webdesigner: Steve Salens
Developer: Jaan Meert
Digital Creative Director: Seb Deroover
Digital Architects: Ismael Bellarbi, Kris Van Hauwermeiren
Account: Tom Florquin