Hasta La Creative!

(TrendHunter.com) Innovations in home trends in 2012 featured some of the most wacky and wild products for one’s abode. From chandeliers inspired by the ombre hair craze to floppy disk flower holders, there are…

(TrendHunter.com) Steampunk gadgets are stunning twists to many functional items being produced today. Steampunk is a sub-genre of science fiction that is inspired by the fantasy setting of industrialized British…

Magnus V. Östergren est un directeur artistique et réalisateur suédois qui nous propose de découvrir cette superbe vidéo d’animation 3D appelée « Exodus ». Utilisant Trapcode MIR pour donner un aspect visuel splendide, le rendu de ce court-métrage est à découvrir en vidéo dans la suite.

Bagunça atrapalha a relação tanto fisicamente quanto emocionalmente.

A partir deste insight, surgiu a idéia de criar a história de um casal, separado dentro da própria casa por um labirinto feito dessa bagunça.

Quem nunca ouviu poucas e boas da esposa por deixar os sapatos, meias e livros espalhados pela casa?

O Filme foi produzido pela Stink.tv e dirigido por Adam Berg.

A criação é da Mother London e assinada pela dupla Brasileira Caio e Diego.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

In this guest post, Topline Communications Head of Video Production Jamie Field outlines the steps he feels need to be taken to increase the likelihood a video will go viral. Topline Communications is a video production, PR, social media and SEO consultancy, based in London

Viral is the holy grail of video marketing. Everyone wants to commission a viral video, but briefing your video production company to make you one is ridiculous. That’s because a video that becomes as contagious as swine flu cannot be achieved by a cameraman editor producer and director.

Instead, the concept needs to come from within your company – and your PR department is probably the best place to start. Aren’t they the people that generate story ideas that are designed to appeal to the highest possible percentage of your target audience? (If they aren’t then your department is costing you money!).

They should also be involved in briefing your video production team. As a producer / director, I can speak from experience when I say that the video that best meets its objectives is the one that comes with the clearest brief. We can take that brief, mark it with our own creative stamp, and then turn it into something aesthetically beautiful and technically perfect. A quality corporate video is a lot more likely to go viral than one shot on a smart phone but it doesn’t stop here.

How do you now reach an audience that will encourage viral exposure? It’s no exact science but there are ways of ensuring that your campaign sets off on the right foot.

Viral video production needs strategic video marketing

Optimize your video for search engines

Optimize your video for search engines by incorporating search engine optimisation into your video marketing campaign. Making use of Google’s free keyword research tools – Google Trends and the Google Keyword Tool – can equip you with insights on trending keywords relating to your video’s content, which you can use when optimising your video for the search engines.

If you’re posting your business video on YouTube, for example, make sure you add relevant trending or high search volume keywords into the title of the video post, the description and the tags. Uploading a transcript of your video will also enable you to add a few more of the keywords you have researched, making it more visible to your target audience and increasing your chances of it going viral.

Identify influencers who are most likely to share your message

Once your video is ready to go live, it won’t spread naturally like a true virus without some help. This is where you will need the help of a social media agency. They’ll know how to get your video in front of the right people who will share your message. It’s not enough to simply publish your video and hope for the best. You need to identify and coordinate with the top influencers who are actively engaged with your brand’s products/services and make sure that it reaches them.

Choose the right video hosting platform and categories

YouTube is reported to be the second largest search engine in the world so deciding whether to upload your corporate video here is a bit of a no-brainer. But be strategic when uploading it. Consider which categories your video could be suited to while paying attention to stats that shed light on how many views your video will require to climb into the most viewed charts.

Upload your video to a relevant category that requires the smallest number of weekly/monthly views to be featured in the “most viewed” charts for a greater chance of climbing to the top. Being one of the “most viewed” videos in any given category is like lighting a flare in the blogosphere and social media space. It can result in some great coverage from highly respected websites, which in turn will lead to more exposure, creating a snowball effect. This strategy is a great way of attempting to leverage a platform like YouTube to achieve viral status for your video.

Viral video production – more than meets the eye

Creating a video with the objective of it going viral isn’t about producing something that is visually stunning and simply uploading it to your website and YouTube while waiting for the audience to start switching on. There are a number of aspects that need to be considered outside of the video production itself, which are equally important to the success of going viral. PR managers, search engine marketers and social media marketers also need to be factored into the equation if you are seriously briefing a production team to make you a viral video.

Jamie Field (@JamieField154) is Head of Video Production at TopLine Communications (www.toplinecomms.com), .

As you may have read, a Perth teenager, reportedly Matt Corby, posted a picture (which was Liked by 100,000 times before disappearing) of a footlong sub with a tape measure on it showing the sub just 11 inches long. Predictably, an epic firestorm has ensued on social media. And some responses by Subway don’t seem quite as genuine as they should.

Subway Australia responded (post that begins with “Who LIKES the sound of free avo on their sub?!”) to the swirling tempest in a teacup by saying, “With regards to the size of the bread and calling it a footlong, “SUBWAY FOOTLONG” is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended to be a measurement of length.”

On its Facebook pages around the world, Subway is responding but many of its comments are simple deflections and reiterations of the fact the the sub is simply called a footlong but that baking processes can affect actual length

In actuality, the fact the sub may be 11, 12 or 13 inches long isn’t really worth discussing expect for social meia trolls with way too much time on their hands. That said, social media has a way of bringing minor issues to mainstream conversation. The New York Post did some digging and found four out of the seven footlongs they purchased were shorter than 12 inches.

Of the tempest in a teacup, Landor Associates Managing Director Allen Adamson told the Huffington Post, “People look for the gap between what companies say and what they give, and when they find the gap – be it a mile or an inch – they can now raise a flag and say, `Hey look at this,’ I caught you,”

In its defense, Subway responded with a statement which read:

“As you know, all of our sandwiches are made to order, and our bread is baked daily in every one of our more than 38,000 restaurants in 100 countries worldwide. We have policies and procedures in place to ensure that our products are consistent and have the same great taste no matter which Subway restaurant you visit.

We have seen the photo you referenced of a Subway sandwich that looks like it doesn’t meet our standards. We always strive for our customers to have the most positive experience possible, and we believe this was an isolated case in which the bread preparation procedures were unfortunately not followed.”

Minor as an inch may be, the power of social media has the ability to magnify things in a way never before possible. And minor as an inch may be, a brand has to deal with the backlash.

Had we been manning the brand, our suggestion would have been for Subway to create, bake, and personally deliver a one inch sub to Matt Corby – and every other person experiencing the deficiency in length – along with several months worth of free coupons to make up for its mistake. It would have been a simple and hilarious solution. And, it would have been chatted up on social media just as much as the debacle that started it all.

It’s no surprise the social web has caused a dramatic shift in digital marketing. From new channels of communication to how digital marketers are expected to interact with customers, everything has changed. And many marketers are still scratching their heads and making big mistakes.

The new social web – like it or not – requires a shift in approach that rewards creativity and a willingness to engage with customers in different ways. It also lends new opportunities to digital marketers everywhere

In this report from Gartner, part of the Adrants whitepaper series, you will learn:

• Why all media is social media
• How speed and agility often trump scale and media buying power
• The reasons your customers become a free marketing force
• The benefits of new distribution models
• The value of big data and finding bottom line
• Getting the most out of new, innovative design campaigns

Download the free report now to insure your marketing efforts are in line with the shifting landscape of the social web.

The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pool’s water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.

Advertising Agency: doug & serge, Toronto, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Associate Creative Director: Jason Buback
Associate Creative Director / Art Director: Mike Jones
Senior Designer: Solly Bulbulia
Print Production: Alan McKinlay

“Same place, different temperatures. Set different temperatures for the front and the back of your car – with Climatronic AC. Available for all Caravelle models.”

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head: Taygun Dömbekçioglu
Art Director: Cem Hasimi
Copywriters: Mert Demirhan, Pinar Cingöz
Retouch: Zeppelin
Account Director: Funda Hergül
Account Manager: Isil Uygur
Account Executive: Selin Davidyan