Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography
While highlighting established artists such as Gerhard Richter, the book also includes emerging and mid-career artists whose work ranges widely. Artists such as Jeremy Wood who plots his movement across the globe through GPS tracking, Tatsuo Miyajima who does digital light displays, Eduardo Kac who does transgenic bio-art or Santiago Sierra who paid workers to shift a heavy rock back and forth are among the international artists included in this book. Often controversial, these artists push the boundaries of what would traditionally be considered art continue
(TrendHunter.com) Anyone who describes himself as a high-flyer on the fast track would likely be very interested in owning a Dassault Falcon S. This charter aircraft was designed for traveling in style at speed for…
(TrendHunter.com) Despite the fact that the Roberope Coat Rack essentially appears to be a dangling dangling cord, the piece would certainly bring some decorative intrigue to sophisticated and contemporary spaces. It&#…
(TrendHunter.com) Quite often, when a building is said to foster an indoor-outdoor relationship with its setting, it achieves this with an outward-looking emphasis on horizontality, commonly through the use of…
(TrendHunter.com) The novelty of living in a hobbit hole would likely wear off fairly quickly. On the other hand, the experience of occupying one of these BAUEN Luque residences would not. The pair of contemporary…
Back in August, Johnson & Johnson VP-Global Corporate Affairs Michael Sneed said he expected to wrap the marketer's holding-company review by October and he's coming in right on schedule.
After a hiatus of a couple of years, Alex Bogusky is back doing what he did for most of his career: making ads. Only this time, the work has a real activist streak. His first target? The soft-drink industry.
(TrendHunter.com) The Grazia Germany October 2012 editorial takes the military fashion fad to the sea. Instead of boarding a ship to battle, however, model Elsa Briesinger is simply shot roaming the beach shore as…
(TrendHunter.com) The late eighties were a fun time for fashion, as the Glamour France ‘Psyche Denim’ editorial shows. Full of crazy colors, psychedelic prints and bold pairings, the looks may modernize…
Digital marketing innovation is the theme of eight live sessions on topics such as O2’s experience of social media and Unilever’s learnings about online video, all taking place online through Brand Republic today and Thursday.
Digital marketing innovation is the theme of eight live presentations on topics such as O2’s experience of social media and Unilever’s learnings about online video, all taking place online through Brand Republic today and Thursday.
Lenovo, the world's second-largest PC maker, just introduced its first line of convertible PCs along with "the single biggest marketing launch we've ever done," said CMO David Roman.
A naturalidade das crianças com a tecnologia é tema de debate. Quem já nasceu num mundo dominado por computadores, internet, iPods, iPhones, iPads e TV’s em alta definição, sequer pode imaginar a vida diferente disso.
Essa mudança comportamental – em que crianças se relacionam com a tecnologia mais facilmente que seus pais – gerou um mercado criativo a parte. Além de antigas empresas de brinquedos que adicionaram interação aos seus produtos, surgiram dezenas de novas marcas focadas em criar entretenimento digital para os pequenos.
Eu sou fã da Toca Boca, por exemplo, uma startup sueca que já lançou vários aplicativos para iOS que são brinquedos virtuais em diferentes formas. Além do design singular, os apps da empresa ajudam a estimular a imaginação e a interação entre pais e filhos.
Existem diversos outros casos do tipo, que na minha opinião tem benefícios claros para o desenvolvimento infantil. Porém, não se pode exagerar. Não dá para transformar iPhones e iPads em babás digitais, substituindo assim os relacionamentos sociais e as atividades físicas.
Essas aplicativos devem ser ferramentas para auxiliar no aprendizado e a desenvolver a criatividade, mas sempre contando com a atenção e cuidado dos pais. Ando pensando muito nisso, de quando é a hora certa de entregar um gadget na mão de uma criança, mas conclui que o mais legal é poder usá-los como mais uma maneira de estar presente, e jamais deixar de lado as atividades de carne e osso.
Comecei falando tudo isso porque hoje vi o novo app lançado pela Pampers, muito bem feito por sinal, e que me lembrou as criações da Toca Boca. Segundo o release é “o primeiro lançado por uma marca no país que terá o bebê como principal usuário”.
Criado para divulgar a linha de fraldas Premium Care, o aplicativo traz 6 jogos que, além de entreter os bebês, são contextualizados através de características do produto.
Tem para iOS e Android, e o download é grátis. A criação é da F/Nazca, com produção da DoubleLeft.
(TrendHunter.com) The Oyster ‘Earth –> Hanne’ cover shoot melds the present with the future. Part of the Let’s Get Digital issue, the cover itself is inspired by the Internet while the…
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