Strictly dances off with Saturday X Factor ratings

ITV primetime drama ‘Downton Abbey’ pulled in a peak audience of 10 million viewers last night, while on Saturday night the BBC’s ‘Strictly Come Dancing’ swept the floor with ‘The X Factor’, beating it by a clear one million viewers.

Modern Hip-Hop Apparel – The AAPE Fall 2012 Collection by A Bathing Ape Has Musical Influences (GALLERY)

(TrendHunter.com) The AAPE Fall 2012 collection takes heavy influences from hip-hop music and the people who listen to it. The lookbook even shows the models holding speakers, wearing headphones and carrying boomboxes….

Air New Zealand appoints Joint

Air New Zealand has appointed Joint to handle its pan-European advertising account following a competitive pitch handled by AAR.

Taylor’s Port signs up to sponsor Dinner Jazz

Taylor’s Port has signed a deal to become the headline sponsor of Dinner Jazz on Jazz FM, seven nights a week for six months.

BSkyB, C4, ITV and UKTV debate opportunities around product placement

Experts from BSkyB, Channel 4, ITV and UKTV came together last week to talk about the lessons learned about product placement since it became legal 18-months ago and review some best-in-class examples.

BSkyB, Channel 4, ITV and UKTV debate opportunities around product placement

It’s been 18 months since product placement became legal in the UK, and experts from BSkyB, Channel 4, ITV and UKTV have come together to discuss the lessons learned so far, with some best in class examples.

Second wave / Des créatifs au bout du rouleau?

1998surf2 2012surf2
THE ORIGINAL?
Venice Surf Magazine – 1998
Source : One show, Distinctive merit,
Agency : DM9DDB Sao Paulo (Brazil)
LESS ORIGINAL
BeachBrother Magazine – 2012
Source : LLLLitl
Agency : Les Piraates (France)

Scottish Power pushes sponsorship of C4 cancer fundraiser

Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research UK’s Stand Up To Cancer season on Channel 4.

Scottish Power pushes sponsorship of Channel 4 cancer fundraiser

Scottish Power is running a national press campaign to highlight its sponsorship of Cancer Research UK’s Stand Up To Cancer season on Channel 4.

Microsoft unveils iTunes rival Xbox Music

Microsoft is taking on Apple’s iTunes and Amazon’s Cloud Player with the launch of a digital music service called Xbox Music, which will be available on the Xbox gaming consoles.

Two Door Cinema Club – Sun

Après leur excellent clip pour Metronomy sur le titre She Wants, voici la nouvelle réalisation du duo français Jul & Mat. Un clip produit par Wanda pour le groupe Two Door Cinema Club et le nouveau single « Sun » (label Kitsuné) issu de l’album Beacon. A découvrir dans la suite de l’article.

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Red Bull Stratos skydive smashes YouTube records

Red Bull Stratos, the event behind Felix Baumgartner’s skydive from the edge of space in a record breaking stunt, reached eight million concurrent views on YouTube, marking the highest-ever concurrent viewing figure on the Google-owned site.

Athletes should reap maximum endorsements, says former Olympian

Olympians should reap in as many commercial endorsements as they can, while brands should be knocking on the door to replace Aviva as UK Athletics sponsor, according to Brendan Foster, the former Nike marketer and former distance runner.

Boden’s use of supermodel sparks Middle England fury

Boden, the middle-class fashion brand, has enraged “Bodenista” mothers over its decision to recruit supermodel Helena Christensen to showcase its latest range.

Laithwaite’s Wine targets Classic FM audience in six-figure partnership

Laithwaite’s Wine, the independent wine merchant, has partnered Classic FM to fund a new 11-part series fronted by actor Simon Callow about the connection between wine and music.

Carat hires Skive’s Anne McCreary as digital strategy director

Carat has appointed Anne McCreary, currently lead digital strategist at digital agency Skive, in the new role of digital strategy director, following the departure of head of social Ben Ayers.

Post Office campaign highlights scope of services

The Post Office is rolling out a major advertising push to reposition itself as a modern and relevant brand that can take care of the important things in life.

Monami Permanent Marker-Fine: Diamonds are Forever

Advertising Agency: DDB, Manila, Philippines
Executive Creative Director: Joey Ong
Art Director: James “Nueve” Pereda, Kelvin “Angpogi” Co
Photographer: Vincent Coscolluela
Name of Client: Advance Paper Corporation

American Express: The Young Professionals Project

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential.
the launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer ivry Lider.

Advertising Agency: BBR Saatchi&Saatchi, Tel Aviv, Israel
Executive Creative Director and Deputy CEO:Yoram Levi
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director : Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production : Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Zenit Digital – Yoav Tzuker, Ori Michael, Sivan Ramati
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal

Science World: Snot, Mosquitos, Balloon

science world ads 23.preview

mosquitos

science world ballon.preview

“You swallow a litre of snot every day
Science World
We can explain.”

Advertising Agency: Rethink, Canada