O Pinterest pode não ser mais o queridinho da mídia, mas continua crescendo. Nesse infográfico criado pela Fast Company, você vai descobrir que a rede social atingiu mais de 20 milhões de usuários únicos só nos EUA.
A audiência continua sendo dominada por mulheres: 79%.
Das 15 principais categorias do Pinterest, 80% são relacionadas com comércio. Isso explica o poder de venda do site.
O ticket médio de um usuário que compra produtos através de um link no Twitter é de US$ 68.79. No Facebook é de US$ 80.22. Já no Pinterest, a mulherada não economiza: US$ 179.36 é o gasto em média.
Online advertising is great, right? Everything is trackable and ROI can be determined quickly. You can optimize your campaigns to death at the click of a mouse. You can razor-target specific audience slices as easily as ticking a few check boxes. OK, so it’s not exactly that easy but you get the point
However, it’s not as rosy as many of us would like to believe. In the midst of all that clicktastic awesomeness, how do you manage the barrage of data that online advertising has barfed up with the force of Niagara Falls after a five day downpour?
Well there’s these things called data management platforms or DMPs that are designed to extract meaningful insight from that deluge of data so marketers can make informed decisions. Bluekai is one such provider and they have written a report, part of the Adrants whitepaper series, that aims to teach marketers how they can use a DMP analytics platform to tie together different data streams to improve campaign efficiency and ROI.
(TrendHunter.com) The Analog Wooden Watches can easily be dismissed as another set of accessories inspired by nature. Yet that would be a great loss for those who do that. These timepieces are elegant and…
Quantas campanhas você já viu com o conceito “o carro dos seus sonhos”? A reciclagem dessa ideia acontece com mais frequência do que se imagina.
Esse comercial da Toyota (Acima) em Porto Rico também fala de carro dos sonhos – um com ninjas e mulher em perigo – mas de uma maneira bem original. O melhor é que não utiliza uma única palavra pra dizer isso
Advertising Agency: Newmoment, Macedonia Creative Director: Drakalski Dushan Art Director:: Nikola Vojnov Copywriters: Nikola Vojnov, Ana Pop Stefanija Illustrator: Video house
In what has to be the dumbest car stunt advertisement is a very long time, Audi of America, to tout its 450 hp RS 5, has recreated the famed 1974 Evil Knievel Snake River Canyon jump. The jump, across a 4,781 wide section of the Snake River in Idaho, was a failure with Knievel landing in the river bed below.
The three-minute video begins with footage from the famed attempt and with Knievel intoning “Each time I was hurt, they all said that guy is lucky he’s not dead. And they were right. But I wanted to get up and try again.”
Cut to 2012 and Audi is setting up for its own attempt at making it across the river. Complete with overblown staging, a countdown clock (what the hell is that for. Just jump when you’re ready to jump), stupid hand gesture shots, pensive closeup shots of the anonymous stunt driver, audi-branded headphones (really?), NASA-style radio conversation, a helicopter (WTF? Oh right, gotta get the aerial shots) and more voiceover from Knievel (“something inside me makes me do it”) which, on assumes, is supposed to somehow tie Knievel’s awesomeness to Audi’s determination towards greatness.
Then? Black screen. Yes, black screen. We don’t get to see whether or not the jump is a success. Why? Because it’s all a silly stunt. Because it never happened. Because it’s a stupid commercial.
And after viewing what little of the jump we are able to see, one doesn’t need to be a math whiz to realize the car’s trajectory can only lead to the Audi plunging into the river below.
Why would Audi do this? Clearly, the brand is going for the Knievel daredevil spirit. We get that. But why would the brand create a spectacle such as this that, clearly, is going to result in the death of our Knievel stand in? If a rocket ship can’t make the almost one mile jump, then certainly a car is never going to be able to make it.
And what’s the takeaway here? “We’re Audi. We Try Harder?” Oh wait. It’s like Audi is saying “It’s Your Space. Do whatever the hell you want even if it’s killing yourself while trying to jump over a river in a shiny new Audi.” WTF?
The stunt is claimed to “demonstrate the excitement surrounding one of our latest performance models – the RS 5.” All this work demonstrates, with typical advertastic tour-de-force masturbatorial aplomb, is that you (and, by association, Audi) are an idiot for thinking the ability of a car to jump across a mile-wide river is somehow related to the ability of the car to back out of the garage and drive the kids to soccer practice.
Advertising Agency: Fred & Farid, France Creative Directors / Copywriters: Fred & Farid Art directors: Julien-Pierre Mallet, Volker Gehr Brand supervisors: Marc-Andreas Brinkmann, David Dargaud, Fabien Neel Agency supervisors: Daniel Dormeyer, Buu Tran, Bénédicte Muller, Caroline Beneteau Agency producer: Karim Naceur Agency post producer: Sandrine De Monte Director: Mehdi Norowzian Production: RSA London Producer: Lisa Joseph Music: Arnaud Astruc, Benjamin Fournier-Bidoz
Advertising Agency: RPA, Santa Monica, CA, USA Chief Creative Officer: Joe Baratelli Group Creative Director: Jason Sperling Creative Social Media Director: J Barbush Associate Creative Director / Art Director: Luis Ramirez Social Media Writer: Jenaca Holmes Intern: Randall Head Agency Executive Producer: Gary Paticoff Agency Sr. Producer: Mark Tripp Director: Mark Tripp DP: Stephen Carmona Editorial: Butcher Editor: Teddy Gersten Executive Producer: Rob Van Color: Zac Dych Music: Beacon Street Studios Mixer: Paul Hurtubise
Advertising Agency: Grey, Indonesia Executive Creative Director: Randy Rinaldi Creative Group Head: Nicholas Kosasih Art Directors: Nicholas Kosasih, Ogi Prayoga, Berry Dawanas Copywriters: Andika Pandjaitan, Randy Rinaldi Typographers: Nicholas Kosasih, Ogi Prayoga, Berry Dawanas Agency Producers: Rania Sungkar, Atrie Irawan Account Management: Mia Yahya, Elrasdiny Ibrahim Production House: Se7en Sundays Film Film Director: Ivan Handoyo DOP: Torben Forsberg
(TrendHunter.com) What better way to celebrate a momentous occasion than with flowers, and tons of them, as the Harper’s Bazaar Vietnam September 2012 issue does. The cover shoot, which stars Vietnamese model and…
Touting the ever so important slide-ability features of a good quality sexual lubricant, Durex Arabia is out with a Buzzman-created game to tout three new products, Tingle, Heat and Pina Colada. The game consists of sliding video panels around on a Dailymotion site until the puzzle is solve. Once solved, treats in the form of hot women are served.
(TrendHunter.com) The Impossible Instant Lab camera is going to blow the minds of any iPhone and Polaroid fanatics out there. The new product makes it possible to turn your beloved iPhone photos into real polaroid…
W+K London has returned with its latest work for Cravendale. Bringing back Bertrum Thumbcat, an overlord of the feline underworld, the agency has concocted a humorous story focusing on Bertrum’s desire to achieve world domination (and all the Cravendale milk he can get his paws on) by brainwashing milkmen into doing his bidding.
No, really. That’s all they want. They don’t want to be bogged down with the hassle of a career or a commitment to a long term relationship. No. They. Just. Wanna. Have. Fun. Well, at least according to Cyndi Lauper and jewelry brand Morellato which recently hooked up with Russian model Irina Shayk.
In a recent video, Irina prances around while enjoying her own beauty in the mirror, caressing her own deliciousness and seductively peering out at the viewer with a sultry look that would make even a seasoned Playboy photographer melt.
And according to the brand, all of this is essential and sensual. So to all the young girls out there looking to make your mark on the world, here’s our advice. Stay pretty. Make sure you always have great hair when you leave the house. If you smaller than a D cup, get breast implants. Be sure your bras expose maximum cleavage. Stare at yourself in the mirror for hours on end until you perfect your drool-inducing “you wish you could have sex with me” look. Adopt a “beauty over brains” attitude. And, for God’s sake, make sure you hook up with a rich guy because you’re “just wanna have fun” attitude is never going to make you enough money to support your desired lifestyle.
Yulia Brodskaya est une artiste russe vivant en Angleterre. Cette talentueuse créatrice nous propose de découvrir des compositions typographiques faîtes de papier. Très détaillées, ses oeuvres ont fait d’elle une artiste aujourd’hui prisée par de nombreux annonceurs à travers le monde. Plus dans la suite.
At 100 years old, Kraft Foods' Oreo seems younger than ever, largely thanks to the 'Daily Twist' campaign that has made it into a social-media darling — and daredevil.
Advertising Agency: Fuel, Lisbon, Portugal
Creative Director: Marcelo Lourenço, Pedro Bexiga
Art Director: Andre Navarro
Copywriter: Richard Warrell
Director: Pau de La Sierra
Executive Producer: Esequiel Viegas
Sound Studio: Dizplay
DoP: Oriol Villa
Agency Producer: Pedro Silva, Rita Santos
Editor: Bruno Calado
Voice: Murray Todd
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Post originalmente publicado no Brainstorm #9
