(TrendHunter.com) Grace Watson has a gift for dioramas and symbology. In fact, she could easily be awarded an honorary psychology degree with her artworks. Describing her pieces as “psychological landscapes,&#…
When Pennsylvanian beer D.G. Yuengling & Sons was looking for inspiration for a campaign to help it expand to Georgia, Tennessee and West Virginia, it turned to … Detroit, where the brand isn't even marketed yet.
(TrendHunter.com) The ReadyCase for iPhone is like the swiss army knife of smartphone cases. It not only protects the smartphone from drops and other clumsy mishaps, it also provides the owner with some handy tools….
JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person’s driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.
Companies can sign up to have the fleet come by on a website.
Talvez eu esteja me precipitando no que vou dizer, mas preciso ser sincera… pela primeira vez na vida, senti inveja dos usuários de Android. Por alguns segundos, mas senti. Tudo por conta do aplicativo Field Trip, lançado pelo Google. O aplicativo de geolocalização te dá informações sobre os locais visitados, antes mesmo de pedirmos. Segundo John Hanke, vice-presidente de produtos do Google, a ideia por trás do app era construir algo que pudesse ajudar as pessoas a se conectarem com o mundo físico e real ao redor delas.
Isso é feito por meio de pushes que trazem informações sobre as coisas legais, escondidas e únicas que estão ao nosso redor. Funciona como um fundo de tela, onde aparece um cartão com informações sobre os lugares próximos – antes mesmo que você tenha de buscar.
As notificações podem ser programadas de diferentes maneiras e o conteúdo destaca dados culturais e históricos, lugares para comer, beber, locações de filmes e até mesmo locais curiosos. A fonte deste conteúdo inclui dados do Atlas Obscura, Thrillist, Cool Hunting, Eater e Zagat.
É como ter um guia turístico no seu bolso, conforme mostra o vídeo abaixo. Mas, bom mesmo, foi saber que em breve eles vão lançar uma versão para iOS. Ainda bem.
Post originalmente publicado no Brainstorm #9
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Pandora has become the largest radio provider in many large markets, giving Mr. Westergren a substantial bully pulpit.
BSkyB tried unsuccessfully to get the BBC to broadcast more of the Olympics in 3D and so instead worked with Eurosport to deliver 100 hours of coverage, according to Mike Darcey, chief operating officer at Sky.
Amsterdam-based Kingsday is employing some beekcake to appeal to women in a campaign that aims to get the ladies chatting about their favorite flower. Created for the Flower Council of Holland, the campaign takes women (or anyone who wants to) inside a virtual greenhouse where five jacked, shirtless men help find them find their favorite flower.
Visitors are presented with flower multiple flower choices until selections are narrowed down to a favorite.
Assuming these TBWA\Chiat\Day New York-created, Wally Pfiser-shot Michelin videos were set up fairly, they do a nice, low key job highlighting the benefit’s of the brand’s tires over the competition. The four ads tout the tire’s better stopping power, better handling, better fuel efficiency and razor-sharp control. Of course any number of factors can effect tests like this but we’re just going to assume the creators did their best to insure it was a fair comparison.
Le designer David A. Reeves nous dévoile cette scénographie miniature avec une série de vignettes fabriquées à partir de silhouettes en papier découpé. Chaque image propose plusieurs plans et couches pour créer une profondeur de champ, sans omettre de faire référence à Limbo ou la BD Walking Dead.
Goodstuff Communications will handle the media for the UK launch of Maria.com, an online gambling site owned by Unibet.
Here’s a new, goofy ad from Method featuring the brand’s Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that’s how we all do it, right? via Mashable.
We've assembled an awesome lineup of speakers and panelists, including Fred Graver, the new head of TV at Twitter. And we won't be talking about social TV in a vacuum.
Ce film d’animation « Rock in the Road » est le fruit de 5 années de travail d’étudiants issus de la Southern Adventist University. Un court-métrage très réussi narrant l’histoire d’un jeu garçon face à un défi ayant pour but de mesurer sa force de caractère. Le rendu impressionnant est à découvrir dans la suite de l’article.
(TrendHunter.com) Kevin Iris is an artist in his early 20s who has turned his obsession with miniature bonsai trees into a collection of well over 20 trees made entirely out of wire.
The idea for making these wire…
Over the past year, we've connected startups to American Express, LA-based digital agency Ignited and Anheuser-Busch InBev. Stay tuned for our next Brand Hack next week.
Tim Cook, the chief executive of Apple, has issued an apology to customers for the “frustration” caused by its new Maps app and suggested they use alternatives such as Bing, Google and Nokia.
The Department of Health has retained Dare to handle its advertising account for its high-profile anti-smoking campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
