Sur la musique The Alley de Devotchka, Ben Wiggins, spécialisé dans la photographie time-lapse, nous propose de découvrir son nouveau montage « Very Little Stars ». D’une beauté incroyable, ce dernier allie à la perfection images de la nature et environnements urbains. A apprécier dans la suite.
To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.
Advertising Agency: M&C Saatchi, Malaysia
Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng
(TrendHunter.com) Drink to your health with the vast array of beneficial beverages at your disposal. Fruit juices and vitamin-infused water are known to be better drinking choices than soft drinks and alcohol,…
Ben Fox originally worried that the show would change the results you get when you search his name online, and not necessarily for the better. "But I think I've gotten over it," he said.
Once again, here’s your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week’s interesting job opportunities.
Senior Media Officer
PETA
Los Angeles, CA
Manager, Digital Campaign
NASCAR Digital Media
Charlotte, NC
Graphic Designer
Conservation Services Group
Westborough, MA
Digital Marketing Business Analyst
GM
Detroit, MI
Other executive movers this week include Tom Doctoroff, Colvyn Harris, Adam Schlacter and Dino Bianco.
Recentemente acompanhamos alguns casos de empresas que conseguiram transformar críticas na internet em marketing positivo, porém, ainda é um comportamento que parece exceção. A maioria das marcas está mais preocupada em monitorar comentários negativos visando minimizar a sua disseminação, do que em estabelecer uma plataforma de conversa de igual para igual com seus consumidores.
No Braincast 34, Carlos Merigo, Saulo Mileti, Guga Mafra e Marcelo Salgado (Bradesco) conversam sobre o tema, e discutem as melhores práticas para que as empresas lidem com reclamações na internet.
Faça o download ou dê o play abaixo:
[0h01m50] Comentando os Comentários
[0h57m15] Borracharia Sr. Abel
[1h03m15] Qual é a boa?
Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes
Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) These captivating ceilings will have you gazing into the havens.
The importance of a ceiling in constructions has held importance historically. Since the debut of Michael Angelo’s Sistine…
It seems that no amount of publicized social media faux pauxs let alone general marketing faux pauxs over the past hundred years are able to prevent other brands from becoming bumbling idiots ripe for ridicule. Today’s marketing dunce cap goes to Health provider HealthNet which saw fit to use a fake tweet on a billboard (spotted in Portland, Oregon) to promote its site.
The tweet, “Affordable, fits my biz needs – smart health plan #healthnetcares,” reads as if it were written some social media buffoon with just enough pompous “guruism” to convince his clueless superiors “this will be a really cool billboard!”
The account from which this tweet emanated is a protected account with zero tweets, zero followers and a zero follower account. Whether or not HealthNet created this account or simply chose a dead account is unclear at this point. Either way, it’s a juvenile marketing move and yet another example of testimonials gone wrong.
Are there really people this stupid working in marketing?
Issuing samples is one of the most effective ways to market, but too many brands do it wrong.
MEC has indicated that it is taking seriously allegations made in a resignation email from a member of staff at the agency that subsequently went viral.
A few years ago, Taiwanese actress Lin Chi-Ling teamed with Chinese fashion label Cosmo Lady to represent the brand as well as help design a line of clothing. A recent ad to tout the line has been banned by the Chinese state TV channel CCTV because it was deemed “too sexy” and, humorously, thought to “raise crime rates.”
Wait, what? Raise crime rates? How does an ad featuring a super hot, deliciously curvaceous model playfully dressing and undressing herself in cleavage-enhancing lingerie cause violence? The worse this might casue is cause rampant masturbation and when has that act ever harmed anyone?
A Itália é boa em fazer dezenas de coisas. Comida, sorvete, igrejas, esculturas e gladiadores são ótimas especialidades da bota. Porém, tem outro tipo de obra que os italianos mandam bem, e talvez você não saiba: produtos para crianças.
Falo com experiência recente de causa. Você sai pra comprar equipamentos essenciais para a exigente vida infantil, e se depara com “made in Italy” por todas as partes.
A marca Cam, que assina com “Il mondo del bambino”, é uma dessas especializadas, e que recentemente mostrou uma excelente campanha impressa. As peças brincam com a curiosidade infantil, imaginando respostas e visões fantásticas para algumas das divertidas perguntas feitas por crianças.
O primeiro anúncio, lá em cima, pergunta: “Quem desenha as nuvens no céu?”. Confira as outras abaixo.
A criação é da DLVBBDO, de Milão.
Pra onde vão as estrelas quando eu durmo?
Por que a neve derrete?
O quê os carros fazem enquanto estão estacionados?
Eu posso construir uma casa na árvore em qualquer lugar?
Como os peixes respiram?
Quem rouba as folhas no outuno?
Post originalmente publicado no Brainstorm #9
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“Cam, il mondo del bambino” (Cam, the child’s world) is one of the most important companies for baby products in Italy. In relation with the previous creative concept (Looking at the world through children’s eyes) in which the children’s fantastic sight becomes the leading theme of our illustrations – we came up with CuriOOsity, in which the answers to children’s questions are fantastic visions.
Advertising Agency: DLVBBDO, Milan, Italy
Creative Director: Federico Pepe, Stefania Siani
Art Director: Matteo Pozzi
Copywriter: Dennis Casale
Illustrator: Davide Calluori
FedEx ad in heavy rotation gets at the heart of American politics.
Comemorando 1 ano de sua rádio online, a Coca-Cola veiculou um anúncio com utilidade na última edição da revista Capricho.
A peça ensina o consumidor a enrolar a revista, criando assim um amplificador de som para iPhone/iPod.
A criação é da JWT Brasil.
Post originalmente publicado no Brainstorm #9
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“New flexible wetsuit.”
Advertising Agency: Publicis Conseil, France
Creative Director: Frédéric Royer
Copywriter: Roland Martin
Arti Director: Charles Morand
Managing Director: Patrick Lara
Customer Director: Laëtitia Vitalis
Chief of the group: Debora Guarachi
Photographers: César Ancelle-Hansen, Jacques Demarcillac
Production / Post production: Charles Denis, Stéphanie Perrot
Actors: Marco Oranje
Art Buyer: Anne Traonouil
Agencies struggle to find talent of diverse backgrounds, and a smartly run internship program really can help.
Floating Home est un projet de maison flottante sobrement appelé « Inachus », en référence au dieu fleuve de la mythologie grecque. Proposée dans le cadre du London Design Festival par Sanitov studio, cette installation a été pensé dans le respect du développement durable. Plus d’images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
