Hasta La Creative!

(TrendHunter.com) These style-savvy examples of utility wear dispose of the notion that fashion cannot be sensible.

Looking chic is re-imagined with these pieces of wearable utility. This compilation of…

Hoje, o obscuro Elbow está famoso e lotando estádios e arenas ao redor da Europa. Agraciado pela honrosa oportunidade de compor uma música para as Olimpíadas – a apoteótica First Steps – a banda colhe os frutos da fama conquistada com seu excelente disco The Seldom Seen Kid, de 2008, e segue em turnê para continuar divulgando seu trabalho do ano passado, Build a Rocket Boys.

Mas nem tudo foram flores na história do Elbow. Esta banda de Manchester já vem calejando os pés na estrada há muitos anos, muito antes de saborear o gostinho do sucesso. Eles começaram em 1997 e de lá pra cá já lançaram 6 álbuns. Só no penúltimo conseguiram deixar de ser uma banda do mais profundo underground britânico para ocupar um espaço de prestígio junto aos grandes nomes do rock/pop daquele país.

O som deles é denso, mas otimista ao mesmo tempo. Quando eles querem, quebram tudo de verdade com guitarras explosivas e o vocal sempre imponente de Guy Garvey.

Antes the The Seldom Seen Kid, o Elbow produziu um discaço chamado Leaders Of The Free World.

Foi uma injustiça o álbum passar despercebido pela crítica e pela maioria do público. Era, de fato, uma pérola.

Ainda bem que o Mercury Prize fez jus à banda alguns anos depois e deu ao Elbow o reconhecimento que ele tanto merecia.

Enquanto não sai disco novo deles (prometido para o ano que vem, vamos esperar), a gente relembra algumas pérolas aqui embaixo.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Keira Knightley is captured by the famed photographer Ellen von Unwerth for the Harper’s Bazaar UK September 2012 issue. Kiera resembles a gothic queen while she clasps dark pink roses in…

– Some interesting Cadbury Idents running in Ireland during the Olympics.

– Check out this Grolsch case study that overviews their mobile-enabled campaign with the brand’s famed Journt Von Des, a police inspector who never speaks but always gets his man.

– Here’s that Singapore National Day video that asks citizens to have sex to raise the birth rate.

– comScore has announced the launch of comScore TabLens™, a monthly syndicated service providing insights into U.S. tablet ownership and usage. Based on a 3-month rolling sample of 6,000 U.S. tablet owners, TabLens will provide insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up-to-date look at this expanding tablet market.

Brands such as Cosmopolitan or Glamour are in no way set up to respond to this audience's all-important need to know information, now.

Democratic-affiliated Super PAC says that the actions of Bain and Romney led to the death of a steelworker's wife.

David & Goliath have come up with a quick witted answer to the boring genre of lottery advertising. Granted, they still rely on the tried and true method of showing what sudden riches bring to a person but they’ve done it in such a way that it’s quirky, fun and just strange enough to stray outside the norm. And we very much like outside the norm.

As the ad begins, we see a normal man walking down the street with his normal dog. But once he realizes he’s won California’s Strike It RIch, things change dramatically. And very quickly. And very strangely. There is so much rich detail within the last :20 of this commercial that you’ll have to watch it several time to truly appreciate it.

Our favorite moment? Meeting the man’s transformed dog, now called Cornelius and inventor of long division.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Hadas Liwer
Art Director: Gabi Kikozashvili
Copywriter: Yohai Asher, Lior Shvartz
Illustrator: Gabi Kikozashvili
Executive Account Manager: Yuval Vaingast
Account Manager: Keren Bachar Amitai
Account executive: Adi Schechter

McDonald’s has shifted into the next phase of its £10m Olympics campaign, airing pictures and footage straight from fans during the events, which are used as the creative for its ‘We’re All Making The Games’ campaign.