Facebook valued at $104bn

Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the social network at $104bn (£65.8bn), making it one of the most valuable share sales in US history.

Honda – Go Everywhere

Voici une nouvelle publicité vidéo pour la marque Honda en Afrique du Sud. Cette animation très réussie reprend l’idée de pouvoir se déplacer constamment grâce à toutes les technologies que le constructeur a pu développer. Une création de l’agence DDB à découvrir dans la suite.


Honda - Go Everywhere5
Honda - Go Everywhere3
Honda - Go Everywhere2
Honda - Go Everywhere1
Honda - Go Everywhere4

HP prepares to cut up to 30,000 jobs

Hewlett-Packard (HP) is considering cutting up to 30,000 jobs, representing roughly 10% of its workforce, in order to turn around its ailing business, according to reports.

Sheraton Hotels brand chief discusses serving the ‘social traveller’

Hoyt Harper, Sheraton Hotels’ senior vice-president and global brand leader, speaks to Marketing about Sheraton’s $6bn renovation process, differentiating the brand, and the hotel’s development across emerging markets.

Thirst Global Awareness: Thirst-flusher App

It’s known that women don’t like the fact that others can hear them? while they are in the W.C. So in order to disguise these sounds they Flush and waste water. About 219,000,000 liters of water wasted every year, just from needless flushing. To raise awareness and conserve water Publics E-dologic, a leading interactive agency in Israel teamed up with THIRST global water awareness organization and came up with an innovative idea – meet The Thirst flusher app! Thirst Flusher will cover for you without wasting water.
Just set the sound, Hit the button And See how much water you saved. The result: Millions will be exposed and save water all around the world. So next time you’re on the way to the W.C remember to use Thirst flusher app. Now free at the APP store: http://itunes.apple.com/us/app/thirstflusher/id525420486?mt=8

Advertising Agency: Publicis E-Dologic, Israel
Chief interaction Manger: Enon Landenberg
Creatives: Aviv Stein
C.T.O : Yacov Zoaretz
Project Manager: Yogev Reinhold
Creative & art Director: Bechor Bar-Tur
Copywriters: Ilay Rotem, Idan Kligerman, Dana Blum
Designer: Alex Trublenkov


Hotwheels: Sofa, Drawers, Refrigerator

“Hotwheels Vintage Collection”

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31


Layered Tomboy Lookbooks – The Madewell Fall 2012 Catalog is Chic and Woodsy (GALLERY)

(TrendHunter.com) The Madewell Fall 2012 lookbook gives the collection a woodsy, tomboy vibe with a subtle hint of the ‘80s thrown into the mix. Expertly layered, the outfits boast tons of color, a plethora of…

Pre-Raphaelites-Inspired Fashion – The Samantha Pleet Fall 2012 Collection Focuses on Silhouettes (GALLERY)

(TrendHunter.com) The Samantha Pleet Fall 2012 lookbook is as simple and minimalist as the collection is showcases. Although the outfits are on the more basic side of the style spectrum, the concentration on feminine…

Chic Street-Snapped Catalogs – The Mango Fall 2012 Lookbook Stars a Laid-Back Anna Selezneva (GALLERY)

(TrendHunter.com) The Mango Fall 2012 lookbook stars model Anna Selezneva. The Russian beauty sports the Spanish label’s knit sweaters, fur vests, distressed jeans and more. These autumn staples captured in the…

Youthful Hippie Editorials – The Strawberry Fields Forever Photoshoot is Inspired by the Beatles (GALLERY)

(TrendHunter.com) Inspired by the Beatles 1967 song of the same name, the Strawberry Fields Forever photo series is full of youthful innocence and bohemian fashion wrapped up neatly into a hippe lifestyle. The song…

Gale-Force Wind Portraits – The Blow Job 2012 Series by Tadao Cern Morphs Faces (GALLERY)

(TrendHunter.com) For anyone who ever wanted to know what their face would look like when hit with a gale-force wind, just take a look at the Blow Job 2012 photo series. The image of these disturbingly morphed faces…

Ravishing Rose-Hued Campaigns – The Charlotte Rouge 2012 Collection is Ladylike and Urban (GALLERY)

(TrendHunter.com) The Charlotte Rouge 2012 womenswear collection is entitled Immortals. Showcasing the latest looks from the up-and-coming designer, this lookbook advertorial sees the world through rose-colored shades….

Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized

After the torch relay for the 2008 Summer Olympics was marred by protests, the 2012 version has been scaled back — and that's disappointing to the sponsor.

100 Surreal Oversized Installations – These Exhibits are Literally a Big Deal (CLUSTER)

(TrendHunter.com) When it comes to art, there is certainly something to be said about subtlety; still, unapologetically surreal, oversized installations, like those featured here, have their charms as well.

For one…

PepsiCo Taps Weber Shandwick for Diet Pepsi PR

"We liked the thinking and creativity and approach Weber had taken with the Pepsi Next launch so we asked them to do some thinking on Diet Pepsi," said a Pepsi spokeswoman.

How We Share Content And Why

how_people_share.jpg

In a lively, amiably contentious, and occasionally absurdist Internet Week panel titled “The Science of Spread: What Are People Sharing, Why Are They Sharing It, And Where Does It Come From,” experts in the field dispensed wisdom and opinions on how internet users interact with memes and viral content.


An Ant Ballet at FutureEverything

53k

Ollie Palmer’s Ant Ballet is a three-year research project into control systems, paranoia and dancing insects, and has culminated in the world’s first ballet to exclusively feature ants. The projected insects is part of the FutureEverybody Art Exhibition at the 1830 Warehouse in Manchester continue

Four Pillars of Successful Viral Marketing

chevy_cgm_apprentice.jpg

In classroom session during Internet Week, Rocketboom Executive Producer Barry Pousam discussed four pillars of viral marketing; congruency, emotive strength, network involvement ratio and paired meme synergy.


10 Celebrity Sapphic Pieces – From Raven-Symone Outed as a Lesbian to Justin Bieber Look-a-Likes (CLUSTER)

(TrendHunter.com) The Disney Channel star known as Raven-Symone has been outed as a lesbian by the National Enquirer, and this news is blowing up the Twittersphere. Although nothing has been confirmed by the actress…

Marcado Magazine: Hope

Mercado Magazine is a journal of analysis of world politics and economics. Its readers are professionals and business people who work mostly in the downtown area. For budget reasons until now, the only media the magazine counted with to communicate with the readers was the same journal. To break that boundary, we created a 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Agency: JWT ArgentinaChief crative officer: Gonzalo Vecino / Pablo Alvarez TraviesoExecutive creative director: Gonzalo Vecino / Pablo Alvarez TraviesoCreative director: Ariel AbadiArt director: Fernando ZagalesCopywriter: Juan Mesz Account supervisor: Carlos NesciAccount Manager: Eliana GarciaProducer: Fabián CataneseProduction: Buenamano RealizacionesClient contact: Miguel Ángel Diez