Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.
Regional newspaper publisher Archant has put its advertising sales contract up for grabs, leaving incumbent independent regional sales house Clacksons, Mediaforce and Amra to pitch for the business.
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its ‘Gets You Through’ message, which features a humorous take on the name “Fanny”.
Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor. We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.
Advertising Agency: Ogilvy Action, Argentina
General Creative Director: Silvio Panizza
Creative Directors: Alejandro Garone, Rodrigo Isaia
Copywriter: Felipe Autran
Art Director: Tiago Salgueiro
General Manager: Marco Chiossone
Managing Director: Karina Aiello
Account Director: Georgina Roccatagliata
Account Executives: Jazmín Salas, Mijal Sus
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Martín Cecchi, Pedro Dufou
Production House: Muu cine
Table Developers: FX Studios
Director: Alejandro Rey
Executive Producer: Guido Rotemberg
General Production: María Rosa Godoy, Juan Maidana
Director of Photography: Federico Cantini
Edition: Lucas Bottaro
Post Production: Jaqueline Eckerdt, Mechi Serrano
Music Designer: Rifle
Responsible for the client: Pablo Beltrán, Marcos Ottone
Advertising Agency: DLC / Ogilvy, Puerto Rico
Executive Creative Director: Rafael Sepúlveda
Copywriters: Gabriel Ríos, Daniel Roman
Art Directors: Jennifer Zierenberg, Francis Fernández
Account Supervisor: Yanira Otero
3D Production: Reaktor Post
Future, the specialist magazine publisher, has reported a pre-tax loss of £700,000 in the six months to March 2012, but said digital revenues have surged by 37% as it becomes a more digital-centric business.
Apple has extended its lead at the top of Millward Brown’s annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100m sprint.
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.
Claudine Collins, managing director of MediaCom, talks about the agency’s “invigorated” new team and being followed by PHD’s chief executive Daren Rubins and MediaVest’s managing director Steve Parker.
It’s been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher’s head of advertising, David Weeks, shares the challenges and learnings so far.
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.
Directories brand Yell is to be re-branded as ‘hibu’ and has parted company with group chief marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role.
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign for the portal, as part of a fresh ‘Best of now’ positioning based on its real-time content.
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop “brand love”, as it continues to encourage “eye-to-eye connections” with its audience.
The London Evening Standard and other printed newspapers have a “healthy life” ahead of them, according to Jon O’Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses.
Immediate Media is to publish a special scratch-and-sniff edition of its monthly title Gardeners World on Friday (25 May).
Internet Week culminated tonight with The 15th Annual Webby Awards. Steve Jobs was given a warm tribute.
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