May
25
Conde Nast offers advertisers tablet metrics
Posted in: UncategorizedConde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.
May
25
Femme Fetale Photoshoots – Photographer Susanne Kindt Captures Sensuous Shots (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Susanne Kindt’s captures feminine poses in this collection of shoots. These photos by Kindt show female models in various positions. In some, the models appear soft and delicate and…
May
25
Media Week’s 30 Under 30 reveal to be held at Cuckoo Club
Posted in: UncategorizedThe reveal for Media Week’s 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair, on Wednesday 11 July.
May
25
Large-scale NFC ads trial gets 3,000 people to interact
Posted in: UncategorizedAds with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.
May
25
Horia Motoi: Repetition
Posted in: Uncategorized
Short rationale (optional): Horia Motoi ? a Romanian non-profit organization ? decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for
helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message ? stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Johan Ohlson, Laura Iane
Art Director: Bogdan Vintila, Vlad Giogu
Copywriter: Marius Tianu, Andrei Nica, Loredana Barla
May
25
Sommiercenter: Far Away Drum Set, Far Away Drill, Far Away Vacuum Cleaner
Posted in: Uncategorized
“Nothing wakes you up.”
Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Diego Tuya, Darío Rial, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Illustrator / Retoucher: Daniel Romanos
General Brand Director: Eugenia Slosse
Producer: Fernando Costanza
May
25
Liga Peruana Contra El Cáncer: Restaurant, Bus, Bar
Posted in: Uncategorized
“Passivity kills. Complain if someone smokes in a restaurant. It’s forbidden by law 29517 to smoke in public places.”
“Passivity kills. Complain if someone smokes in a bus. It’s forbidden by law 29517 to smoke in public places.”
“Passivity kills. Complain if someone smokes in a bar. It’s forbidden by law 29517 to smoke in public places.”
Advertising Agency: Publicis, Lima, Perú
Creative Director: José Rázuri
Art Directors: Tay-pan Chu, Enrique Rendón
Copywriters: Bruno Reggiardo, Martín Llerena
May
25
McDonald’s: GoMcDo
Posted in: Uncategorized
Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Creative Director: Jean-François Goize
Art Director: Marianne Fonferrier
Copywriter: Glen Troadec
Photographer: Marie-Pierre Morel
Art Buyer: Dorothée Dupont
May
25
Arena Media nets global City Index account
Posted in: UncategorizedCity Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.
May
25
Aurasma head Martina King departs amid HP turmoil
Posted in: UncategorizedMartina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
May
25
Living as Form – Socially Engaged Art from 1991-2011
Posted in: Uncategorized
Over the past twenty years, an abundance of art forms have emerged that use aesthetics to affect social dynamics. These works are often produced by collectives or come out of a community context; they emphasize participation, dialogue, and action, and appear in situations ranging from theater to activism to urban planning to visual art to health care. Engaged with the texture of living, these art works often blur the line between art and life. This book offers the first global portrait of a complex and exciting mode of cultural production–one that has virtually redefined contemporary art practice continue
May
25
Mindshare retains Unilever media buying in the US
Posted in: UncategorizedMindshare is believed to have retained the US portion of Unilever’s £3bn global media-buying business as part of an ongoing market-by-market review.
May
25
Tesco pushes virtual clothes in small London stores
Posted in: UncategorizedTesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.
May
25
Hunt lobbied Cameron on News Corp’s behalf
Posted in: UncategorizedCulture secretary Jeremy Hunt made private representations to prime minister David Cameron on behalf of News Corporation’s bid for BSkyB in the weeks before being handed responsibility for the merger, it has emerged.
May
25
Awkward Adolescent Photographs – Julia Fullerton Batten Photography Captures the Pains of Growing Up (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The perspective of Julia Fullerton-Batten photography provides incite into the minds of adolescent girls. German-born photographer Julia Fullerton-Batten documents a female’s life as she…
May
25
Fubiz TV Issue 02
Posted in: UncategorizedFubiz est fier de vous présenter aujourd’hui l’Issue 02 de son programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité de l’univers créatif et nous avons eu la chance de rencontrer les réalisateurs Fleur & Manu. Une interview à découvrir en vidéo dans la suite.
May
25
Pepsi Max unites football and music stars in Facebook app
Posted in: UncategorizedPepsiCo has launched a Facebook app that gives users a “VIP party experience” with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
May
25
Missing People ad lures viewers to pick up the phone
Posted in: UncategorizedMissing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages consumers to call the helpline.
May
25
Co-op appoints Leo Burnett to £50m ad account
Posted in: UncategorizedThe Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.
May
25
36 Exquisite Biking Photoshoots – From Motorcycle-Riding Lookbooks to Chic City Cycling Captures (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) Ranging from rugged motocross editorials to elegant Parisian cycling snaps, these charming biking photoshoots beautifully capture this leisurely pastime.
The feeling of the wind rushing through…
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