Hasta La Creative!

Short rationale (optional): Horia Motoi ? a Romanian non-profit organization ? decided to speak not only about the autistic children, but also about their parents. Repetition is the main learning tool used for
helping autistic children to overcome their impaired social interaction and communication. The burden of doing the repetition lay with parents. Consequently, we asked some of the most important media channels to repeat part of their standard message ? stating, at the end, that the parents of an autistic children repeat thousands of times a single word until the child can understand it. The next day, the social network carried out the message: Facebook, bloggers, news feeds. The following days more and more unconventional spokespersons joined the cause.

Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Johan Ohlson, Laura Iane
Art Director: Bogdan Vintila, Vlad Giogu
Copywriter: Marius Tianu, Andrei Nica, Loredana Barla