Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Stefan Zschaler, Hannes Winkler
Art Director: Ole Kleinhans
Copywriters: Jakob Eckstein, Sebastian Weber, Leonhard Keller
Photographer: Paul Ripke
Retouching: POP Postproduction
Graphic Designers: Markus Schmidt, Till Rothweiler
Advertising Agency: Ireland/Davenport, South Africa
Creative Director: John Davenport
Art Director / Copywriter: Natalie Urban
Agency Producer: Yoli Mes
Production House: 7Films
Producer: Benjamin Kaufman
Director: Lourens van Rensburg
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| THE ORIGINAL? Matchbox Street Tape (Direct Marketing) – 2008 Source : AdLand, DesigninMains AD : Daniel Schweinzer (Germany) |
LESS ORIGINAL Hot Wheels Track Tape (Direct Marketing) – 2011 Source : Cannes Lions SHORTLIST Agency : Ogilvy (Mexico) |
The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.
Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube
La ville de St Petersburg en Floride cherche à se doter d’une construction architecturale en lançant un concours international. Les danois de BIG Architects ont proposé ce projet impressionnant avec cette structure proche de la forme d’un escargot au bout de la jetée.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Sunweb Travel’s last minute vacations are so very last minute that the billboards had to be made last minute as well.
Agency: N=5, Amsterdam
Art: Marco de Jong
Copy: Thijs Bontje
http://werkvanthijsenmarco.blogspot.com/
Production Company: Stink
Director / DP: Rohan Blair-Mangat
EP: Edward Grann
Producer: Tom Birmingham
Edit House: Cut +Run
Editor: Sam Ostrove
“New films, new faces, new talent.”
The Berlin Film Festival has its bear. Cannes owns their lion. Göteborg International Film Festival, ranked as one of the 10 most important film festivals in the world, would soon get their dragon. For over 30 years this untapped resource has played a passive role in the festival’s logo. Now it was time to share the upcoming happy occasion with the world. And what could be a more suitable presentation than to invite everyone into the nursery? With the birth of the dragon fast approaching, Göteborg International Film Festival is on the precipice of a new era. The era of the dragon.
Advertising Agency: SCP Göteborg AB, Sweden
Creative Director: Tommy Östberg
Copywriter: Staffan Dempe
Art Director: Birgitta Grönlund
Illustrator: Thomas Feiner / Digital Art
Advertising Agency: Mais e Mais Vendas, Brazil
Art Director / Copywriter: Dennis Campos
by
Darren Fleet
From Adbusters #99: The Big Ideas of 2012
Students at the University of North Carolina get down and boogie with the SuperTarget mascot at a midnight shopping spree officially endorsed by the school’s top brass.
Teddy bears, booty shorts, sandals, cut off jeans, hand claps, crunking, shopping carts … welcome to the school where learning doesn’t have to be just about books.
This year’s welcome week at the University of North Carolina was outsourced to a host of consumer companies, including the mass wholesaler SuperTarget. The box store giant organized a fleet of buses to take freshmen on a midnight shopping frenzy in their store as the week’s grand finale. The entire event was officially chaperoned by the vice chancellor of the university, who also acted as Target’s tour guide for the evening. The New York Times also reported that American Eagle Outfitters hired popular sophomores on the same campus, ideally those with significant online social network presences (500+ friends), to be brand ambassadors. Their job during the week was to recruit their friends into volunteer moving squads, all wearing gift AE swag, to help new students carry their belongings into their dorms and to give a warm welcome on behalf of American Eagle.
On a more optimistic day, I would tell you that the students involved in this fiasco are able to identify the not-so-subtle-manipulation at work, and that if a party isn’t in the school budget, then why not let SuperTarget or Walmart or Nike throw a bash; or that free duds from a company desperate for market share is a fair trade for a poor students’ time. On a more realistic day, I would tell you that this cohort is the same one that American sociologists are pointing to as the empty-headed Icarus generation now beginning to fly.
Christian Smith and his colleagues at Notre Dame University recently produced a study Lost in Transition: The Dark Side of Emerging Adulthood which revealed that the majority of America’s young adults on campus navigate ethical propositions based only on time, feeling, benefit and desire. Principles such as honor, valor, virtue, morality, God, chivalry, familial piety, ideas that dominated the Western mindset well into the 20th century, were non-factors. Most surprising to them the Times writes is that participants in the study were not at all bothered by “rabid consumerism” and lacked even the basic language to formulate ethical queries about consumerism. To them the market was a benign and neutral reality.
The implications of this objective ethical free-fall are contested and the debate flounders between pragmatic optimism and cautious realism. It isn’t that bad to have finally chased superstition, pre-judgment, and patriarchal precepts to the ends of the earth. On the downside, the trend points to the emergence of ethical silo’s where moral considerations – like should I care about the environment or should I help a stranger or should I buy this product – are nudged to the periphery of the soul in the same way that religion and philosophy have been pushed over the course of the 20th and 21st centuries, out of sight, out of mind.
In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.
Advertising Agency: TBWA\ Stockholm, Sweden
Copywriters: Johannes Ivarsson, Kalle Widgren
Art Directors: Alexander Fredlund, Carl Dalin
Typographers: C2
Account Director: Jonas Andersson
Account Manager: Annika Molnár
Final Art: Stefan Gallon
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Chief Creative Officer: Rob Schwartz
Global Creative Director: Mark Sheldrake
Creative Director: Tito Melega, Karl Dunn
Associate Creative Director: Liz Levy
Art Director: Joerg Bruns
Copywriter: Stefan Rehne
Managing Director: Jon Castle
Account Director: Ben Muldrew, Bonnie Schwartz
Management Supervisor: Patrick Jones, Val Tyll
Account Executive: Colleen Toombs
Product Strategy Director: Joel Weeks
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Elaine Hinton
Producer: Katie Johnson
Production Company: MPC Creative
Director: Dan Marsh
Executive Producer: Paul Abatemarco
Producer: Jon Derovan
Production Supervisor: Heather Blitstein
Assistant Production Supervisor: Ornella Jaramillo
Director of Photography: Mark Williams
1st AD: Jon Derovan
Editorial Company – Venice Beach Editorial
Editor: Greg Young
Assistant Editor: Evan Linton
Assistant Editor: Eric Rusch
Executive Producer: Hunter Connor
VFX Company – MPC Creative
Executive Producer: Asher Edwards
Producer: Jenny Bright
Lead Flame Artist: Jake Montgomery
Flame Artist: Trent Shumway
CG Artist: Jonah Austin
CG Artist: Yas Koyama
Smoke Artist: Mark Holden
Quais são as categorias de aplicativos pra celular mais populares da mobilesfera? Em primeiro lugar, games. Óbvio. Na sequência, com a medalha de prata, RUFEM OS TAMBORES: clima. Sim, na segundeira vem os serviços à rapaziada preocupada se vai chover canivete ou abrir um sorridente sol.
A informação é da GDS Infographics, que publicou essa semana uma batelada de dados infografados sobre o mercado de apps mundo afora. Aliás, mundo adentro. Dentro do bolso pra ser mais específico. 
Em tempo, antes de mostrar algumas das infos logo abaixo, destaco o post de Cliff Kuang, editor do Co.Design, que reflete legal essas infos e é muito bem ilustrado pelas mesmas: clica e lê.
Post originalmente publicado no Brainstorm #9
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Lest you have ever pictured Anna Wintour spending hours poring over data about household spending, unemployment patterns or what sells magazines, an upcoming interview sets you straight.
Se você tem acesso à rede mundial de computadores (a tal da internet) e vários gadgets com telas espalhados pela casa, chegou a novidade para deixar sua decoração de Natal mais geek: o Deck The Screens. A brincadeira fica ainda melhor por ser interativa, Afinal, se você vai fazer o Natal na sua casa, provavelmente os convidados também trarão celulares com telas bacanudas. É só liberar a senha do wi-fi e… tchanã:
| via @betones
Post originalmente publicado no Brainstorm #9
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Is Mitt Romney more worried about the rise of Newt Gingrich than he was about other GOP flavors of the week, including Michele Bachmann, Rick Perry and Herman Cain?
Advertising seems unthinkable without mobile, but many companies struggle to get started. A good way to begin is by updating an important existing campaign.
People most often use Read It Later to save how-to articles, but what do they actually read later? Usually passions such as sports, news and gaming.
Advertising Agency: Publicis, São Paulo, Brazil
Chief Creative Officer: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Denis Kakazu
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Director: Diogo Ekizian
Production Company: Casa da Mãe Joana
Audio Prodution: Lua Nova
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
